Small And Midsize Luxury Car Sales In America – March 2015 YTD


2015 BMW 5-Series

BMW USA reported the 23rd consecutive year-over-year 3-Series sales increase in March 2015, a 47% jump to nearly 15,000 units and the third occasion in five months that 3-Series sales have shot beyond 14K.

U.S. Vehicle Sales Rankings By Model – March 2015 YTD
U.S. Car Sales Rankings By Model – March 2015 YTD

The 3-Series, including its 4-Series offshoot, outsold its next two-best-selling rivals combined

USA luxury car sales chart March 2015
Click Chart To Expand

Mercedes-Benz C-Class sales jumped 35%; the Lexus IS was down 8%. 3-Series/4-Seriesvolume increased by more than the Lexus IS’s total.

BMW also generated a significantly improved 5-Series sales month. Overall BMW car volume grew 37% in March. BMW’s cars are up 28% in the first-quarter of 2015 while the brand’s five SAVs are down 20%. 

That’s in stark contrast to the overall U.S. auto industry, where car sales are flat and SUVs and crossovers are up 12%.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2016 • April 2015 • February 2015March 2014

Small/Entry 
Luxury Car
March
2015
March
2014
%
Change
2015
YTD
2014
YTD
%
Change
1554
1683 -7.7% 3505 4141 -15.4%
3430
9741
9
1119 -99.2% 19 2923 -99.4%
3081
300 927% 7743 863 797%
Audi A4  ^
2496
3692 -32.4% 6210 8687 -28.5%
1303
1536 -15.2% 2977 3491 -14.7%
1249
557 124% 2147 904 138%
14,835
10,120 46.6% 30,931 24,405 26.7%
922
2681
2039
2982 -31.6% 5824 7318 -20.4%
1722
2001 -13.9% 4394 3830 14.7%
3901
3795 2.8% 10,516 10,019 5.0%
368
594 -38.0% 1180 1418 -16.8%
1416
1480 -4.3% 3399 4000 -15.0%
4488
4893 -8.3% 11,246 11,458 -1.9%
1201
3032
145
494
7635
5660 34.9% 20,943 17,029 23.0%
3129
1725 81.4% 8226 6129 34.2%
36 -100% 62 -100%
1970
2384 -17.4% 4544 5284 -14.0%
590
602 -2.0% 1221 1259 -3.0%
225
323
Total
57,708
45,159 27.8% 141,296 113,220 24.8%

Midsize Luxury Car
March
2015
March
2014
%
Change
2015
YTD
2014
YTD
%
Change
194
387 -49.9% 543 1178 -53.9%
16
2004 -99.2% 56 4852 -98.8%
2328
2212 5.2% 4812 5346 -11.5%
601
854 -29.6% 1115 2106 -47.1%
5100
3865 32.0% 12,065 10,952 10.2%
1500
2918 -48.6% 4636 7659 -39.5%
2367
2126 11.3% 6209 5880 5.6%
214
331 -35.3% 641 918 -30.2%
1083
646 67.6% 2417 1593 51.7%
825
742 11.2% 2172 2296 -5.4%
88
105 -16.2% 269 105 156%
5773
6784 -14.9% 14,045 15,103 -7.0%
2374
2484 -4.4% 5904 5358 10.2%
838
1034 -19.0% 2042 2440 -16.3%
2842
4052 -29.9% 6506 9218 -29.4%
547
604 -9.4% 1296 1483 -12.6%
4489
6336 -29.2% 11,234 15,873 -29.2%
4 -100%
90
175 -48.6% 372 612 -39.2%
563
382 47.4% 1209 910 32.9%
Total
31,832
38,041 -16.3% 77,543 93,886 -17.4%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
^ BMW USA, not GCBC, has decided to combine sales figures for the 3-Series and 4-Series, the 1-Series and 2-Series. Acura has done the same with the new RLX and old RL.
^ A4 includes Allroad, without which A4 sales were down 32% to 2266 in March; down 28% to 5572 YTD.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Acura ILX here but also with mainstream cars like the Buick Verano, too, and the Audi A5 is also displayed with coupes and convertibles… because readers have wanted it both ways. Hyundai USA, not GoodCarBadCar, chooses to combine sales figures for the Genesis sedan and Genesis Coupe, forcing us to include the Genesis with volume-brand cars on pricing grounds before we even get to the “brand status” issue. The K900, Equus, and XTS are here not because of their size but because of their price points, their lack of direct comparability with the Mercedes-Benz S-Class. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In America – March 2016 YTD
Small & Midsize Luxury Car Sales In America – April 2015 YTD
Small & Midsize Luxury Car Sales In America – February 2015 YTD
Small & Midsize Luxury Car Sales In America – March 2014 YTD
Top 20 Best-Selling Cars In America – March 2015
U.S. Auto Sales Brand Rankings – March 2015 YTD
Large Luxury Car Sales In America – March 2015 YTD