Small And Midsize Luxury Car Sales In America – December 2014 And 2014 Year End


2012 BMW 3-Series

Combined, the Mercedes-Benz C-Class and Lexus ES sold slightly more often in the United States than the BMW 3-Series/4-Series lineup.

The C-Class is America’s second-best-selling premium brand car; the ES ranks third. 

U.S. Vehicle Sales Rankings By Model – December & 2014 Year End
• U.S. Car Sales Rankings By Model – December & 2014 Year End

Yet so dominant is the 3-Series that it sells about as often as its two most popular alternatives combined. Indeed, in more direct rival terms, the C-Class and Audi A4 didn’t combine to sell nearly as often as the BMW in 2014. (The ES is really targeting a different buyer.)

BMW continues to expand its range of offerings under the 3 and 4-Series’ banners. There are now multiple four-door options, for example. Lacking some of the sharpness of older 3-Series’, the car continues to trade on its reputation for sportiness while catering to the comfort-minded whims of thousands of buyers.

USA luxury car sales chart 2014
Click Chart To Expand

It’s working.

For the bigger 5-Series and 7-Series, however, BMW’s methods have not met with massive U.S. success of late. After levelling off in 2013, 5-Series volume fell 7% in the United States in 2014, a year in which the auto industry produced 6% gains and the car market itself improved by nearly 2%. (Unable to match the Mercedes-Benz S-Class, 7-Series volume was down 2% in 2014 after falling in 2011, 2012, and 2013.)  BMW has also forged ahead with a two-door approach to the entry-level market. As Mercedes-Benz sold 27,365 CLAs in 2014 and Audi sold 22,250 A3s, BMW sold 7345 copies of the 2-Series.

Nevertheless, BMW USA set an annual sales record in 2014. Thank the 3-Series, and thank the SAVs. BMWs five-model X lineup was up 8%, forming just under one-third of all BMW sales.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • December 2015 • January 2015 • November 2014December 2013

Small/Entry 
Luxury Car
December
2014
December
2013
%
Change
2014
2013
%
Change
1730
1573 10.0% 17,584 20,430 -12.6%
3834
19,127
17
1019 -98.3% 6287 17,484 -64.0%
2690
22,250 857 2496%
Audi A4  ^
3599
3979 -9.6% 38,679 42,130 -8.2%
1292
1384 -6.6% 16,620 18,664 -11.0%
724
1039 -30.3% 7345 7220 1.7%
19,464
16,737 16.3% 142,232 119,521 19.0%
1013
6092
2465
3887 -36.6% 29,890 38,319 -22.0%
1184
1460 -18.9% 15,590 30,256 -48.5%
3855
4568 -15.6% 36,899 17,816 107.1%
658
462 42.4% 7740 9806 -21.1%
1608
1787 -10.0% 17,673 15,071 17.3%
5 -100%
5939
5414 9.7% 51,358 35,017 46.7%
1042
1922
326
2 16,200% 776 20 3780%
8224
7229 13.8% 75,065 88,251 -14.9%
2664
3285 -18.9% 27,365 14,113 93.9%
17 -100% 66 1361 -95.2%
1866
1776 5.1% 20,457 23,210 -11.9%
357
4990
Total
64,551
55,618 16.1% 566,007 499,551 13.3%

Midsize Luxury Car
July
2014
July
2013
%
Change
2014
YTD
2013
YTD
%
Change
233
597 -61.0% 3413 5053 -32.5%
76
1795 -95.8% 10,616 24,318 -56.3%
2945
2686 9.6% 23,941 22,428 6.7%
524
944 -44.5% 8133 8483 -4.1%
5517
8102 -31.9% 52,704 56,863 -7.3%
2652
3217 -17.6% 31,115 32,343 -3.8%
19 -100%
7 -100%
2276
2670 -14.8% 24,335 32,559 -25.3%
343
352 -2.6% 3415 3578 -4.6%
656
367 78.7% 5034 5283 -4.7%
772
805 -4.1% 5880 7922 -25.8%
93
1330
7782
8213 -5.2% 72,508 72,581 -0.1%
2745
2604 5.4% 22,198 19,742 12.4%
927
1074 -13.7% 8160 10,793 -24.4%
2636
2823 -6.6% 34,009 32,361 5.1%
575
710 -19.0% 6981 8032 -13.1%
5119
8727 -41.3% 66,400 69,803 -4.9%
1
8 30 -73.3%
79
186 -57.5% 1753 1935 -9.4%
470
445 5.6% 5093 4882 4.3%
Total
36,421
46,317 -21.4% 387,026 419,015 -7.6%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
^ BMW USA, not GCBC, has decided to combine sales figures for the 3-Series and 4-Series, the 1-Series and 2-Series. Acura has done the same with the new RLX and old RL.
^ A4 includes Allroad, without which A4 sales were down 10% to 3197 in December; down 7.5% to 33,993 in 2014.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Acura ILX here but also with mainstream cars like the Buick Verano, too, and the Audi A5 is also displayed with coupes and convertibles… because readers have wanted it both ways. Hyundai USA, not GoodCarBadCar, chooses to combine sales figures for the Genesis sedan and Genesis Coupe, forcing us to include the Genesis with volume-brand cars on pricing grounds before we even get to the “brand status” issue. The K900, Equus, and XTS are here not because of their size but because of their price points, their lack of direct comparability with the Mercedes-Benz S-Class. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In America – December 2015 & Year End
Small & Midsize Luxury Car Sales In America – January 2015
Small & Midsize Luxury Car Sales In America – November 2014 YTD
Small & Midsize Luxury Car Sales In America – December 2013 & Year End
Top 20 Best-Selling Cars In America – December 2014
U.S. Auto Sales Brand Rankings – December 2014 & Year End
Large Luxury Car Sales In America – December 2014 & Year End