Top 15 Best-Selling Luxury Vehicles In America – November 2014


2015 BMW X5
In November 2014, BMW’s leading 3-Series lineup, including its 4-Series offshoot, outsold the whole Cadillac brand for the second consecutive month on its way to ending the month as America’s top-selling premium brand vehicle. Cadillac wasn’t the only mid-tier luxury brand to fall to the 3-Series – Infiniti and Lincoln did, too, among others – but that’s a normal occurrence. Even in a difficult 2014, Cadillac typically outsells the leading BMW.

• U.S. Vehicle Sales Rankings By Model – November 2014 YTD

BMW also sold 16,317 other vehicles besides the 3-Series/4-Series in November. But while the 3er was up 12%, the BMW brand was down 2%, a loss of 733 units. In the race to end 2014 as America’s top-selling premium brand, BMW leads Mercedes-Benz 1830 units. Mercedes-Benz outsold BMW by 3559 units in November to close the gap. 

For brands that once traded on their exclusivity, it’s odd to see them chasing volume with such fervency. But chase they do. Mercedes-Benz’s two entry-level cars, the C-Class and CLA, ranked third and 13th among premium brand automobiles in November. BMW generated 64% of the brand’s November volume with their two entry-level cars and two-entry level SAVs. 

One out of every five Audis sold in November was either an A3 or Q3. The brand’s top seller continues to be the Q5, formerly Audi’s entry-level utility vehicle. The Q5 ranked 12th among premium brand vehicles last month. 

Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

November 2015 • December 2014 • October 2014November 2013

Rank
Premium Brand Vehicle
November 2014
November
2013
% Change
2014
YTD
2013
YTD
% Change
#1
BMW 3-Series & 4-Series *
14,702 13,148 11.8% 122,768 102,784 19.4%
#2
Lexus RX
9592 9493 1.0% 93,865 90,751 3.4%
#3
Mercedes-Benz C-Class
9259 7878 17.5% 66,841 81,022 -17.5%
#4
Lexus ES
5884 6295 -6.5% 64,726 64,368 0.6%
#5
Acura MDX
5210 6091 -14.5% 58,842 46,502 26.5%
#6
Mercedes-Benz M-Class
5190 4328 19.9% 41,101 36,841 11.6%
#7
Mercedes-Benz E-Class
4737 8614 -45.0% 61,281 61,076 0.3%
#8
Lexus IS
4610 3973 16.0% 45,419 29,603 53.4%
#9
BMW X5
4557 2663 71.9% 45,790 29,195 56.8%
#10
Acura TLX
4233 15,293
#11
Infiniti Q50
4216 5891 -28.4% 33,044 13,248 149%
#12
Audi Q5
4184 3582 16.8% 37,869 35,561 6.5%
#13
Mercedes-Benz CLA-Class
3898 3623 7.6% 24,701 10,828 128%
#14
Acura RDX
3436 3663 -6.2% 39,709 40,535 -2.0%
#15
Cadillac SRX
3331 4823 -30.9% 48,679 50,702 -4.0%

For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $40K.

Rank
Vehicles With
Base Prices
Above $45K
November 2014
November
2013
% Change
2014
YTD
2013
YTD
% Change
#1
Chevrolet Tahoe
8027 7272 10.4% 86,467 74,856 15.5%
#2
Mercedes-Benz M-Class
5190 4328 19.9% 41,101 36,841 11.6%
#3
Chevrolet Suburban
5045 5212 -3.2% 48,248 45,440 6.2%
#4
Mercedes-Benz E-Class
4737 8614 -45.0% 61,281 61,076 0.3%
#5
BMW X5
4557 2663 71.9% 45,790 29,195 56.8%
#6
Cadillac Escalade
3237 1846 75.4% 26,782 20,203 32.6%

Cadillac Escalade ^
2106 1100 91.5% 17,201 11,122 54.7%

Cadillac Escalade ESV ^
1128 651 73.3% 9528 7175 32.8%

Cadillac Escalade EXT ^
3 95 -96.8% 53 1906 -97.2%
#7
GMC Yukon
3179 2777 14.5% 36,840 24,705 49.1%
#8
BMW 5-Series
3105 5060 -38.6% 47,187 48,761 -3.2%
#9
Mercedes-Benz GL-Class
3065 2926 4.8% 23,203 27,673 -16.2%
#10
Mercedes-Benz S-Class
2863 1907 50.1% 22,444 11,446 96.1%
#11
GMC Yukon XL
2416 2665 -9.3% 26,492 28,100 -5.7%
#12
Chevrolet Corvette
2378 2527 -5.9% 31,287 14,286 119%
#13
Lexus GX460
2043 1703 20.0% 19,978 10,306 93.8%
#14
Lexus GS
1836 1590 15.5% 19,453 17,138 13.5%
#15
Audi Q7
1746 1524 14.6% 16,589 13,699 21.1%

Source: Automakers & ANDC
$45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 – M, RS, and AMG models come to mind, specifically – but in the case of the second list, we know that none of the registrations were of cars priced at $32,750, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,600, and the Audi A6, which starts at $44,800.
^ Escalade breakdown by variant.
* BMW USA, not GoodCarBadCar, has chosen to combine sales of the 3-Series and 4-Series. GCBC combines sales of the Audi A4 and Audi A4 Allroad. None-Allroad sales were down 15% to 2699 in November.
Cadillac’s new CTS – 2446 November sales – starts at $45,100, but the lingering CTS Coupe is a sub-$40K car, and the wagon starts at $42,195. The ANDC estimates that Tesla sold 2200 copies of the Model S in November, enough to crack the top 15 of the second list, but ANDC estimates for Tesla have typically proven to be on the very high side.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In America – November 2015
Top 15 Best-Selling Luxury Vehicles In America – December 2014
Top 15 Best-Selling Luxury Vehicles In America – October 2014
Top 15 Best-Selling Luxury Vehicles In America – November 2013