Small And Midsize Luxury Car Sales In America – October 2014 YTD


BMW USA sold 3.4 copies of the 3-Series and 4-Series in October 2014 for every Volvo. Yes, before other BMWs are even taken into account – including the 5-Series which also outsold the whole Volvo brand – the 3-Series and its 4-Series offshoot tell us something about Volvo’s lackluster U.S. volume.

U.S. Vehicle Sales Rankings By Model – October 2014 YTD
U.S. Car Sales Rankings By Model – October 2014 YTD

USA luxury car sales chart October 2014
Click Chart To Expand

We’ve delved into Volvo’s doldrums before, most recently over at TTAC, where we discussed the importance of the new, second-gen XC90. But now Volvo’s showing us its true modern colours, having just displayed images of the upcoming V60 Cross Country. Surely it will eventually do more than just act as a V60 addendum by completely replacing that car in North America, just as the XC70 kicked the V70 to the curb.

The V60 looks a treat, and the V60’s cladding and ride height give it that Subaru Outback flare Americans have taken to with such fervour. But we are still discussing a wagon that’s dimensionally quite hatchback-like, a car which has not proven successful at winning converts in North America despite GCBC’s frank approval.

Only 326 V60s were sold in the United States in October 2014, its lowest-volume month since the car arrived in January of this year. Incidentally, the S60’s 1127-unit October performance was its lowest-volume U.S. sales month since January 2011 when the current generation of S60 was just getting underway. 

Whether you blame pricing or image or dealer locations or dealer inventory, it’s abundantly obvious that Volvo cars are increasingly rare. Even if the new XC90 saves the brand in North America, it’s hard to believe the cars will become suddenly popular. Unless, of course, the V60 Cross Country turns the V60 into a “wagon” SUV pretenders can tolerate.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • October 2015 • November 2014 • September 2014October 2013

Small/Entry 
Luxury Car
October
2014
October
2013
%
Change
2014
YTD
2013
YTD
%
Change
1618
2005 -19.3% 14,472 17,275 -16.2%
4890
11,060
48
1211 -96.0% 6250 15,394 -59.4%
2380
1 237,900% 17,049 857 1889%
Audi A4  ^
2672
3477 -23.2% 31,976 34,590 -7.6%
1101
1487 -26.0% 14,266 15,975 -10.7%
672
588 14.3% 5975 5482 9.0%
13,621
11,715 16.3% 108,066 89,636 20.6%
1159
4263
2608
2782 -6.3% 25,143 30,989 -18.9%
1258
1470 -14.4% 13,466 27,513 -51.1%
496
657 -24.5% 6254 8816 -51.1%
2964
2556 16.0% 28,828 7357 292%
1158
842 37.5% 14,743 12,282 20.0%
5 -100%
3771
3570 5.6% 40,809 25,630 59.2%
98
2 4800% 257 16 1506%
7412
6548 13.2% 57,582 73,144 -21.3%
2596
4895 -47.0% 20,803 7205 189%
1
48 -97.9% 66 1317 -95.0%
1127
1276 -11.7% 17,574 20,008 -12.2%
326
4319
Total
51,976
45,130 15.2% 443,221 393,491 12.6%

Midsize Luxury Car
October
2014
October
2013
%
Change
2014
YTD
2013
YTD
%
Change
260
830 -68.7% 2955 3780 -21.8%
105
1295 -91.9% 10,462 21,057 -50.3%
1768
1838 -3.8% 18,935 17,630 7.4%
635
696 -8.8% 7021 6723 4.4%
4914
5020 -2.1% 44,082 43,701 0.9%
3096
2073 49.3% 26,017 26,483 -1.8%
19 -100%
7 -100%
1976
2750 -28.1% 20,362 26,472 -23.1%
248
361 -31.3% 2844 2867 -0.8%
442
374 18.2% 3819 4552 -16.1%
383
611 -37.3% 4608 6461 -28.7%
62
1168
5932
5997 -1.1% 58,842 58,073 1.3%
1365
1293 5.6% 17,617 15,548 13.3%
524
919 -43.0% 6784 8985 -24.5%
2508
2909 -13.8% 29,277 26,684 9.7%
33
647 -94.9% 6182 6568 -5.9%
3936
6456 -39.0% 56,544 52,462 7.8%
1 -100% 7 30 -76.7%
126
175 -28.0% 1519 1576 -3.6%
470
408 15.2% 4218 4047 4.2%
Total
28,783
34,653 -16.9% 323,263 333,725 -3.1%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
^ BMW USA, not GCBC, has decided to combine sales figures for the 3-Series and 4-Series, the 1-Series and 2-Series. Acura has done the same with the new RLX and old RL.
^ A4 includes Allroad, without which A4 sales were down 25% to 2268 in October; down 6% to 28,097 YTD.
^ Jointly, Q50 and G sedan sales were up 5% to 4222 in October; up 21% to 42,294 YTD. Total G, Q60, Q50 sales were up 1% to 4718 in October; up 11% to 48,548 YTD.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Acura ILX here but also with mainstream cars like the Buick Verano, too, and the Audi A5 is also displayed with coupes and convertibles… because readers have wanted it both ways. Hyundai USA, not GoodCarBadCar, chooses to combine sales figures for the Genesis sedan and Genesis Coupe, forcing us to include the Genesis with volume-brand cars on pricing grounds before we even get to the “brand status” issue. The K900, Equus, and XTS are here not because of their size but because of their price points, their lack of direct comparability with the Mercedes-Benz S-Class. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In America – October 2015 YTD
Small & Midsize Luxury Car Sales In America – November 2014 YTD
Small & Midsize Luxury Car Sales In America – September 2014 YTD
Small & Midsize Luxury Car Sales In America – October 2013 YTD
Top 20 Best-Selling Cars In America – October 2014
U.S. Auto Sales Brand Rankings – October 2014 YTD
Large Luxury Car Sales In America – October 2014 YTD