Top 15 Best-Selling Luxury Vehicles In America – September 2014


2015 Acura TLX
Among vehicles with base prices of more than $45,000, five of September’s ten best sellers were General Motors products.

• All Makes & Models Ranked By September 2014 YTD U.S. Sales

USA luxury auto brand market share sales chart September 2014
Click Chart To Expand

GM says their average transaction price rose to a best-ever $34,600 in September 2014, $1200 higher than August’s ATP and $2500 up from September 2013’s ATP. GM, however, credited strong truck and crossover sales for the profit-driving selling prices, and not Cadillac. 

Among premium brand vehicles, the highest-ranked Cadillac was the ninth-place SRX, sales of which fell 15% in September after a 37% drop in August. 

The Escalade lineup combined for 3518 sales, 2290 from the regular wheelbase and 1228 from the ESV. But Cadillac car sales slid 14%. Together with the SRX’s decline, this cancelled out the doubling of Escalade sales, and total Cadillac volume grew by just one unit, year-over-year, as the industry jumped more than 9%.

Instead of selling Cadillacs at Mercedes-Benz or BMW-like levels, General Motors still does a remarkable job of controlling the volume-brand full-size SUV category. The Yukon, Yukon XL, and Suburban all have base prices in excess of $45,000, and the better-selling Tahoe starts at $44,895. Corvette sales, meanwhile, tripled to 2467 units in September. Corvette pricing starts $54,000.

Also present on that GM-heavy $45K+ list at the bottom of this post are four Mercedes-Benzes, two cars and two SUVs. The best-selling premium brand vehicle in America is the BMW 3-Series (4-Series inclusive, as per BMW’s sales release). 3-Series/4-Series sales shot up 50.5% in September. America’s leading premium brand utility vehicle is the Lexus RX.
Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

September 2015 • October 2014 • August 2014September 2013

Rank
Premium Brand Vehicle
September 2014
September
2013
% Change
2014
YTD
2013
YTD
% Change
#1
BMW 3-Series & 4-Series *
12,814 8512 50.5% 94,445 77,921 21.2%
#2
Lexus RX
7453 7601 -1.9% 76,216 73,279 4.0%
#3
Mercedes-Benz C-Class
6285 6389 -1.6% 50,170 66,596 -24.7%
#4
Lexus ES
5722 4866 17.6% 52,910 52,076 1.6%
#5
Mercedes-Benz E-Class
4883 5646 -13.5% 52,608 46,006 14.4%
#6
Acura MDX
4864 4539 7.2% 48,308 34,803 38.8%
#7
BMW X5
4398 4667 -5.8% 33,021 31,280 5.6%
#8
Acura TLX
3884 6170
#9
Cadillac SRX
3700 4362 -15.2% 41,708 40,506 3.0%
#10
Lexus IS
3611 3201 12.8% 37,038 22,060 67.9%
#11
Cadillac Escalade
3518 1754 101% 21,402 16,543 29.4%

Cadillac
Escalade ^
2290 968 137% 13,705 8953 53.1%

Cadillac
Escalade ESV ^
1228 634 93.7% 7647 5916 29.3%

Cadillac
Escalade EXT ^
152 -100% 50 1674 -97.0%
#12
Mercedes-Benz M-Class
3460 3180 8.8% 32,114 29,400 9.2%
#13
Audi Q5
3240 3268 -0.9% 30,114 28,599 5.3%
#14
Acura RDX
3230 3022 6.9% 33,095 33,539 -1.3%
#15
Audi A4 *
2994 3813 -21.5% 29,304 31,113 -5.8%

For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $40K.

Rank
Vehicles With Base
Prices Above $45K
September 2014
September
2013
% Change
2014
YTD
2013
YTD
% Change
#1
Mercedes-Benz E-Class
4883 5647 -13.5% 52,608 46,006 14.4%
#2
BMW X5
4398 4667 -5.8% 33,021 31,280 5.6%
#3
Chevrolet Suburban
4101 2733 50.1% 38,588 34,580 11.6%
#4
Cadillac Escalade
3518 1754 101% 21,402 16,543 29.4%

Cadillac Escalade ^
2290 968 137% 13,705 8953 53.1%

Cadillac
Escalade ESV ^
1228 634 93.7% 7647 5916 29.3%

Cadillac
Escalade EXT ^
152 -100% 50 1674 -97.0%
#5
Mercedes-Benz M-Class
3460 3180 8.8% 32,114 29,400 9.2%
#6
GMC Yukon
3226 1667 93.5% 30,684 18,907 62.3%
#7
Chevrolet Corvette
2467 831 197% 25,950 7830 231%
#8
GMC Yukon XL
2165 1320 64.0% 21,928 21,946 -0.1%
#9
Mercedes-Benz GL-Class
2154 2349 -8.3% 17,728 22,182 -20.1%
#10
Mercedes-Benz S-Class
1909 387 373% 16,915 7625 122%
#11
Lexus GS
1592 1231 29.3% 16,252 14,255 14.0%
#12
Lexus GX460
1570 753 108% 15,999 7105 125%
#13
BMW 5-Series
1407 3574 -60.6% 39,168 38,681 1.3%
#14
Audi Q7
1365 1386 -1.5% 13,105 10,772 21.7%
#15
Porsche Cayenne
1196 1396 -14.3% 12,940 13,913 -7.0%

Source: Automakers & ANDC
$45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 – M, RS, and AMG models come to mind, specifically – but in the case of the second list, we know that none of the registrations were of cars priced at $32,750, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,600 and SUVs like the $48,895 Chevrolet Tahoe.
^ In September, Infiniti sold 881 copies of the Q50’s predecessor, the G sedan, and 454 Q60s to go along with 2742 Q50s.
* BMW USA, not GoodCarBadCar, has chosen to combine sales of the 3-Series and 4-Series. GCBC combines sales of the Audi A4 and Audi A4 Allroad. None-Allroad sales were 2480 in September.
Cadillac’s new CTS – 2282 September sales – starts at $45,100, but the lingering CTS Coupe is a sub-$40K car, and the wagon starts at $42,195.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In America – September 2015
Top 15 Best-Selling Luxury Vehicles In America – October 2014
Top 15 Best-Selling Luxury Vehicles In America – August 2014
Top 15 Best-Selling Luxury Vehicles In America – September 2013