Sporty Car Sales In America – August 2014 YTD


2016 Mazda MX-5 Miata red rear

Although 2014 is the year in which the new Mustang debuted, it appears as though we’ll have to wait until 2015 to see if Ford’s pony car can outsell the Chevrolet Camaro, something the Mustang hasn’t done since 2009, before the Camaro was available for a full calendar year.

U.S. Vehicle Sales Rankings By Model – August 2014 YTD
• U.S. Car Sales Rankings By Model – August 2014 YTD

USA sports car sales chart August 2014
Click Chart To Expand

The Mustang, now in production in sixth-generation form, posted a slight increase in U.S. August sales but trailed the declining Camaro by 2256 units. Chevrolet thus expanded its year-to-date lead over the Mustang to 8094 units. For the fifth and sixth-gen Mustangs to overcome that deficit by year’s end, the Mustang would need to outsell the Camaro by an average of 2024 units in each of the remaining four months.

For Dodge to turn 2014 into the sixth consecutive year of Challenger sales growth, Dodge will need to sell 16,706 more Challengers this year during a period in which only 12,817 Challengers were sold a year ago, a 30% rate of growth.

The Jaguar F-Type once again outsold a handful of its less costly European rivals in August 2014, besting the next-best-selling Porsche Boxster by 31 units last month. Porsche also sold 1015 911s, the first time Porsche crested the 1000-unit mark since April 2012. 

BMW USA reported their first nine i8 sales in August 2014. Among the early deliveries, i8s found owners in Roger Penske, Rick Hendrick, and Tony Fadell, the founder of Nest.

2016 Mazda MX-5 Miata cutaway

Besides the release of U.S. sales figures for August and the first eight months of 2014, last week also saw the introduction of Mazda’s fourth-generation MX-5 Miata, the ND. It’s an attention-grabber.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2015 • September 2014 • July 2014August 2013

Sporty Car
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
8134
8875 -8.3% 64,767 59,156 9.5%
4182
4392 -4.8% 34,757 38,645 -10.1%
5878
5866 0.2% 56,673 54,745 3.5%
Total
18,194
19,133 -4.9% 156,197 152,546 2.4%

Sporty Car
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
86
198 -56.6% 1056 1352 -21.9%
114
177 -35.6% 1447 1790 -19.2%
378
401 -5.7% 2616 1318 98.5%
341
385 -11.4% 3106 3165 -1.9%
347
348 -0.3% 2749 3457 -20.5%
280
321 -12.8% 2323 2120 9.6%
Total
1546
1830 -15.5% 13,297 13,202 0.7%

Other Sporty Cars
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
1813
1757 3.2% 11,961 12,977 -7.8%
657
628 4.6% 4563 4426 3.1%
2679
655 309.0% 23,483 6999 235.5%
342
483 -29.2% 2697 3282 -17.8%
602
1054 -42.9% 5304 7315 -27.5%
379
578 -34.4% 3441 4390 -21.6%
1 1
109 -100.0%
691
853 -19.0% 5441 4560 19.3%
1429
1902 -24.9% 10,262 13,537 -24.2%
720
868 -17.1% 5739 5642 1.7%
1474
1235 19.4% 16,714 12,259 36.3%
302
382 -20.9% 2603 3160 -17.6%
2026
1381 46.7% 10,524 9171 14.8%
117 -100.0% 15 1422 -98.9%
13
541 -97.6% 769 2310 -66.7%
Total
13,127
12,434 5.6% 103,517 91,560 13.1%

Sporty Hatchbacks
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
3329
2976 11.9% 23,879 26,868 -11.1%
2981
3093 -3.6% 20,188 21,005 -3.9%
2366
4146 -42.9% 18,449 28,738 -35.8%
2128
2546 -16.4% 13,056 13,347 -2.2%
2905
4921 -41.0% 21,485 31,364 -31.5%
Total
13,709
17,682 -22.5% 97,057 121,322 -20.0%

Premium Sporty Car
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
50
76 -34.2% 525 547 -4.0%
9
9
196
774
38
61 -37.7% 438 381 15.0%
136
66 106.1% 1093 974 12.2%
3
15 17 -11.8%
17
27 -37.0% 171 319 -46.4%
314
716 -56.1% 3174 5035 -37.0%
26
32 -18.8% 204 301 -32.2%
208
123 69.1% 859 876 -1.9%
1015
769 32.0% 7032 6889 2.1%
15
19
Total
2027
1870 8.4% 14,313 15,339 -6.7%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for those brands in August 2014 were 102, 175, 59, 14, and 75, respectively. Tesla, unfortunately, doesn’t release model-specific monthly U.S. sales data, but HybridCars.com estimates 1200 August Tesla sales, 10,600 YTD.

RECOMMENDED READING
Sporty Car Sales In America – August 2015 YTD
Sporty Car Sales In America – September 2014 YTD
Sporty Car Sales In America – July 2014 YTD
Sporty Car Sales In America – August 2013 YTD
Top 20 Best-Selling Cars In America – August 2014
U.S. Auto Sales Brand Rankings – August 2014 YTD