Top 15 Best-Selling Luxury Vehicles In America – August 2014


2015 BMW i3

Though closely challenged by the Lexus RX, the BMW 3-Series (and its 4-Series offshoot, formerly known as the 3-Series), ended August 2014 as America’s best-selling premium brand vehicle.

• U.S. Vehicle Sales Rankings By Model – August 2014 YTD

USA luxury auto brand sales chart August 2014
Click Chart To Expand

Lexus also positioned vehicles, the ES and IS sedans, in the third and sixth positions. BMW’s 5-Series ranked ninth among all luxury brand vehicles; the X5 ranked 14th. 

There were two Cadillacs in the top 13 (when Escalades are viewed as one nameplate), both of which were not cars. 

Cadillac passenger car volume slid 21% to 8570 units in August, 51.5% of the brand’s total volume. You won’t see a single Lincoln mentioned in the tables below. The brand’s top-selling MKZ fell 22% to 2841 units. Lincoln car sales slid 28%; Lincoln SUV/crossover volume jumped 39% because of an additional 1760 MKC sales.

BMW, on the other hand, reported a 15% increase in passenger car volume, equal to 2542 extra sales. Included in BMW’s 19,747 car sales (BMW also sold 7467 X-branded crossovers) were 1025 i3 hatchbacks and the company’s first nine i8 sales.

Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

August 2015 • September 2014 • July 2014August 2013

Rank
Premium Brand Vehicle
August 2014
August
2013
% Change
2014
YTD
2013
YTD
% Change
#1
BMW 3-Series & 4-Series *
12,477 10,357 20.5% 81,631 69,409 17.6%
#2
Lexus RX
11,841 11,423 3.7% 68,763 65,678 4.7%
#3
Lexus ES
7692 7628 0.8% 47,188 47,210 -0.1%
#4
Acura MDX
6497 6499 -0.1% 43,444 30,264 43.6%
#5
Mercedes-Benz E-Class
6481 6523 -0.6% 47,725 40,359 18.3%
#6
Lexus IS
5312 4432 19.9% 33,427 18,859 77.2%
#7
Mercedes-Benz C-Class
5151 6701 -23.1% 43,885 60,207 -27.1%
#8
Cadillac SRX
4545 7211 -37.0% 38,008 36,144 5.2%
#9
BMW 5-Series
4468 4359 2.5% 37,761 35,107 7.6%
#10
Acura RDX
3984 4381 -9.1% 29,865 30,517 -2.1%
#11
Audi A4 *
3818 3260 17.1% 26,310 27,300 -3.6%
#12
Audi Q5
3757 3845 -2.3% 26,874 25,331 6.1%
#13
Cadillac Escalade
3535 2151 64.3% 17,884 14,789 20.9%

Cadillac Escalade °
2277 1203 89.3% 11,415 7985 43.0%

Cadillac Escalade ESV °
1257 767 63.9% 6419 5282 21.5%

Cadillac Escalade EXT °
1 181 -99.4% 50 1522 -96.7%
#14
BMW X5
3497 2480 41.0% 28,623 26,613 7.6%
#15
Mercedes-Benz M-Class
3438 3816 -9.9% 28,654 26,220 9.3%

For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $40K.

Rank
Vehicles
With Base Prices Above $45K
August 2014
August
2013
% Change
2014
YTD
2013
YTD
% Change
#1
Mercedes-Benz E-Class
6481 6523 -0.6% 47,725 40,359 18.3%
#2
Chevrolet Suburban
5748 4003 43.6% 34,487 31,847 8.3%
#3
GMC Yukon
4715 2345 101% 27,458 17,240 59.3%
#4
BMW 5-Series
4468 4359 2.5% 37,761 35,107 7.6%
#5
Cadillac Escalade
3535 2151 64.3% 17,884 14,789 20.9%

Cadillac Escalade °
2277 1203 89.3% 11,415 7985 43.0%

Cadillac Escalade ESV °
1257 767 63.9% 6419 5282 21.5%

Cadillac Escalade EXT °
1 181 -99.4% 50 1522 -96.7%
#6
BMW X5
3497 2480 41.0% 28,623 26,613 7.6%
#7
Mercedes-Benz M-Class
3438 3816 -9.9% 28,654 26,220 9.3%
#8
GMC Yukon XL
3319 2779 19.4% 19,763 20,626 -4.2%
#9
Chevrolet Corvette
2679 655 309% 23,483 6999 236%
#10
Lexus GS
2537 2234 13.6% 14,660 13,024 12.6%
#11
Mercedes-Benz GL-Class
2208 2722 -18.9% 15,574 19,833 -21.5%
#12
Lexus GX460
2198 1056 108% 14,429 6352 127%
#13
Audi Q7
1859 1478 25.8% 11,740 9386 25.1%
#14
Mercedes-Benz S-Class
1855 450 312% 15,006 7238 107%
#15
Porsche Cayenne
1485 1435 3.5% 11,744 12,517 -6.2%

Source: Automakers & ANDC
$45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 – M, RS, and AMG models come to mind, specifically – but in the case of the second list, we know that none of the registrations were of cars priced at $32,750, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,600 and SUVs like the $48,895 Chevrolet Tahoe.
^ In August, Infiniti sold 1546 copies of the Q50’s predecessor, the G sedan, and 602 Q60s to go along with 2655 Q50s.
° Escalade breakdown by variant
* BMW USA, not GoodCarBadCar, has chosen to combine sales of the 3-Series and 4-Series. GCBC combines sales of the Audi A4 and Audi A4 Allroad. None-Allroad sales were up 28% to 585 in August.
Cadillac’s new CTS – 2592 August sales – starts at $45,100, but the lingering CTS Coupe is a sub-$40K car, and the wagon starts at $42,195.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In America – August 2015
Top 15 Best-Selling Luxury Vehicles In America – September 2014
Top 15 Best-Selling Luxury Vehicles In America – July 2014
Top 15 Best-Selling Luxury Vehicles In America – August 2013