Small SUV Sales In America – August 2014 YTD


2014 Dodge Journey red

The big utility vehicle story coming out of August 2014’s U.S. sales results?

U.S. Vehicle Sales Rankings By Model – August 2014 YTD
• U.S. SUV/Crossover Sales Rankings By Model – August 2014 YTD

USA small SUV sales chart August 2014
Click Chart To Expand

Not GM’s 83% market share in the full-size SUV segment. Not Porsche Macan’s overtaking of the Porsche Panamera in year-to-date sales results. Not Jeep’s 49% year-over-year sales improvement.

Okay, well maybe that last one, too. But the big story in August related to record Toyota RAV4 sales which followed up on July’s record Toyota RAV4 sales. The key difference, however, related to the RAV4’s position on the leaderboard. No SUV or crossover sold as often as the RAV4 in August. 

For the first time since March 2010, something other than the Ford Escape or Honda CR-V led the small SUV/crossover segment, and the SUV/crossover category, as a whole. RAV4 sales jumped 52% compared with August 2013.

These are popular vehicles, of that there is no doubt. And typically, the CR-V and Escape are more popular than the RAV4. The trio generated approximately four out of every ten sales in their category last month and 5.4% of all new vehicle sales in America so far this year.

They’re all on pace for record annual sales in 2014, as is the Nissan Rogue, and the Subaru Forester, and the Jeep Wrangler, and the Dodge Journey.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2015 • September 2014 • July 2014August 2013

Small SUVs 
& Crossovers
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
1893
5735 -67.0% 35,201 33,045 6.5%
21,387
25,073 -14.7% 167,539 169,977 -1.4%
9147
8890 2.9% 63,456 57,834 9.7%
28,996
26,714 8.5% 208,444 205,683 1.3%
9680
11,120 -12.9% 71,134 69,651 2.1%
34,079
34,654 -1.7% 217,293 207,643 4.6%
2 -100.0%
9302
8102 14.8% 69,962 56,105 24.7%
5266
3886 35.5% 33,369 30,042 11.1%
18,235
113,494
4749
5249 -9.5% 43,252 37,249 16.1%
19 -100.0% 6067 -100.0%
9120
7170 27.2% 60,841 52,857 15.1%
9302
10,568 -12.0% 69,972 73,531 -4.8%
4494
3140 43.1% 28,862 21,037 37.2%
10,709
8506 25.9% 70,093 54,386 28.9%
1134
1233 -8.0% 9101 7588 19.9%
21,419
17,273 24.0% 137,339 113,316 21.2%
16,432
13,163 24.8% 105,356 73,752 42.9%
1037 -100.0%
35,614
23,502 51.5% 179,345 144,314 24.3%
2151
2948 -27.0% 17,446 20,744 -15.9%
Total
253,109
216,945 16.7% 1,701,499 1,435,860 18.5%

Smallest SUVs & Crossovers
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
4867
4296 13.3% 32,585 19,724 65.2%
2412
1631 47.9% 15,216 14,405 5.6%
228
246 -7.3% 1304 1186 9.9%
2869
2171 32.2% 20,801 16,693 24.6%
2353
4176 -43.7% 30,439 25,533 19.2%
8244
4757 73.3% 48,612 34,483 41.0%
Total
20,973
17,277 21.4% 148,957 112,024 33.0%

Offroaders
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
17,988
15,825 13.7% 120,113 107,957 11.3%
1254
1295 -3.2% 12,092 12,621 -4.2%
1692
1177 43.8% 11,353 9031 25.7%
Total
20,934
18,297 14.4% 143,558 129,609 10.8%

Source: Automakers & ANDC 
* vehicle also displayed in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Encore and XV Crosstrek are listed with small cars, too, and the tweener-sized Sorento and Santa Fe are shown with midsize SUVs and small SUVs, and the pricey FJ Cruiser and Xterra with midsizers, as well… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. GCBC has historically shown the Liberty with midsize SUVs but as the Cherokee – truly not midsize inside – replaces the Liberty, proper year-over-year comparison requires seeing the Liberty listed here with these smaller utility vehicles.


RECOMMENDED READING
Small SUV Sales In America – August 2015 YTD
Small SUV Sales In America – September 2014 YTD
Small SUV Sales In America – July 2014 YTD
Small SUV Sales In America – August 2013 YTD
Top 20 Best-Selling SUVs In America – August 2014
Midsize SUV Sales In America – August 2014 YTD
U.S. Auto Sales Brand Rankings – August 2014 YTD