Small SUV Sales In America - August 2014 YTD

2014 Dodge Journey red
The big utility vehicle story coming out of August 2014's U.S. sales results?


U.S. Vehicle Sales Rankings By Model - August 2014 YTD
• U.S. SUV/Crossover Sales Rankings By Model - August 2014 YTD


USA small SUV sales chart August 2014
Click Chart To Expand
Not GM's 83% market share in the full-size SUV segment. Not Porsche Macan's overtaking of the Porsche Panamera in year-to-date sales results. Not Jeep's 49% year-over-year sales improvement.

Okay, well maybe that last one, too. But the big story in August related to record Toyota RAV4 sales which followed up on July's record Toyota RAV4 sales. The key difference, however, related to the RAV4's position on the leaderboard. No SUV or crossover sold as often as the RAV4 in August. 

For the first time since March 2010, something other than the Ford Escape or Honda CR-V led the small SUV/crossover segment, and the SUV/crossover category, as a whole. RAV4 sales jumped 52% compared with August 2013.

These are popular vehicles, of that there is no doubt. And typically, the CR-V and Escape are more popular than the RAV4. The trio generated approximately four out of every ten sales in their category last month and 5.4% of all new vehicle sales in America so far this year.

They're all on pace for record annual sales in 2014, as is the Nissan Rogue, and the Subaru Forester, and the Jeep Wrangler, and the Dodge Journey.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2015 • September 2014 • July 2014August 2013
Small SUVs 
& Crossovers
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
1893
5735-67.0%35,20133,0456.5%
21,387
25,073-14.7%167,539169,977-1.4%
9147
88902.9%63,45657,8349.7%
28,996
26,7148.5%208,444205,6831.3%
9680
11,120-12.9%71,134 69,6512.1%
34,079
34,654-1.7%217,293207,6434.6%
---
---------2-100.0%
9302
810214.8%69,96256,10524.7%
5266
388635.5%33,369 30,04211.1%
18,235
------113,494------
4749
5249-9.5%43,252 37,24916.1%
---
19-100.0%---6067-100.0%
9120
717027.2%60,84152,85715.1%
9302
10,568-12.0%69,972 73,531-4.8%
4494
314043.1%28,862 21,03737.2%
10,709
850625.9%70,093 54,38628.9%
1134
1233-8.0%9101 758819.9%
21,419
17,27324.0%137,339113,31621.2%
16,432
13,16324.8%105,35673,75242.9%
---
---------1037-100.0%
35,614
23,50251.5%179,345144,31424.3%
2151
2948-27.0%17,44620,744-15.9%
---
---
--------- --- ---
Total
253,109
216,94516.7%1,701,499 1,435,860 18.5%

Smallest SUVs & Crossovers
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
4867
429613.3%32,58519,72465.2%
2412
163147.9%15,21614,4055.6%
228
246-7.3%130411869.9%
2869
217132.2%20,80116,69324.6%
2353
4176-43.7%30,439 25,53319.2%
8244
475773.3%48,61234,48341.0%
---
---
--------- --- ---
Total
20,973
17,27721.4%148,957 112,024 33.0%

Offroaders
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
17,988
15,82513.7%120,113 107,957 11.3%
1254
1295-3.2%12,09212,621 -4.2%
1692
117743.8%11,3539031 25.7%
---
---
--------- --- ---
Total
20,934
18,29714.4%143,558 129,609 10.8%
Source: Automakers & ANDC 
* vehicle also displayed in another GCBC segment breakdown
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you'll see the Encore and XV Crosstrek are listed with small cars, too, and the tweener-sized Sorento and Santa Fe are shown with midsize SUVs and small SUVs, and the pricey FJ Cruiser and Xterra with midsizers, as well... because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. GCBC has historically shown the Liberty with midsize SUVs but as the Cherokee - truly not midsize inside - replaces the Liberty, proper year-over-year comparison requires seeing the Liberty listed here with these smaller utility vehicles.


RECOMMENDED READING
Small SUV Sales In America - August 2015 YTD
Small SUV Sales In America - September 2014 YTD
Small SUV Sales In America - July 2014 YTD
Small SUV Sales In America - August 2013 YTD
Top 20 Best-Selling SUVs In America - August 2014
Midsize SUV Sales In America - August 2014 YTD
U.S. Auto Sales Brand Rankings - August 2014 YTD

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