Small And Midsize Luxury Car Sales In America – August 2014 YTD


2015 Acura TLX

Perhaps waiting makes the heart grow fonder?

U.S. Vehicle Sales Rankings By Model – August 2014 YTD
• U.S. Car Sales Rankings By Model – August 2014 YTD

USA luxury car sales chart August 2014
Click Chart To Expand

Acura has long been in need of replacing the TL and TLX, and in one fell swoop they’ve done so with the TLX. (We’ve placed the TLX, with its base price of $30,995 and its clear sporting intentions – unlike the truly midsize, comfort-oriented Lexus ES – with the smaller/entry luxury machines. There’s plenty of overlap in these categories, and calling up the TLX as a Lincoln MKZ rival, or the Infiniti Q50 as a  Cadillac CTS alternative, is as justifiable as it is erroneous.) 

For just leaving the starting gate, the TLX’s first month with 2286 sales would be more than enough to make Acura dealers happy. (They still had 703 TSXs and TLs to sell, too.) 

But when studying TLX sales both now and in the future, remember what Acura was able to do with the TL and TSX in the past, and not just with those two passenger cars. In August 2005, Acura sold 7026 TLs, 3426 TSXs. And 1721 RLs. And 1644 RSXs. And 25 NSXs. 13,842 cars in total. Although the auto industry’s total output was 7% stronger in August 2014 than it was nine years ago, total Acura sales were down 19% even though the brand’s utility vehicle volume was up 95%. Acura car sales last month were down 64% compared with August 2005 and down 19% compared with August 2014.

It’s far too early to judge the TLX. Recent Acura car introductions haven’t gone well, from the ILX to the RLX (down 53% to just 216 units in August) to the outgoing TL and TSX. The TLX doesn’t have what it takes visually to change that trend, but it may have what it takes economically – with very low prices – and under the skin.

Meanwhile, BMW sold 12,477 3-Series and 4-Series sedans and coupes and hatchbacks and wagons and convertibles in August, 2.5 times the total achieved by Acura’s whole car division. Comparisons with the 3-Series, of course, don’t flatter any rival automaker, not Acura, not Mercedes-Benz, not Audi.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2015 • September 2014 • July 2014August 2013

Small/Entry 
Luxury Car
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
1798
1701 5.7% 11,390 13,907 -18.1%
2286
2286
240
1755 -86.3% 6144 12,889 -52.3%
2430
23 10,465.2% 12,329 849 1352.2%
3818
3260 17.1% 26,310 27,300 -3.6%
1813
1757 3.2% 11,961 12,977 -7.8%
657
628 4.6% 4563 4426 3.1%
12,477
10,357 20.5% 81,631 69,409 17.6%
1025
2082
2804
3380 -17.0% 20,296 25,468 -20.3%
1546
3020 -48.8% 11,327 24,266 -53.3%
602
1054 -42.9% 5304 7315 -27.5%
2655
2434 9.1% 23,122 2434 850.0%
2191
1784 22.8% 12,507 10,642 17.5%
5 -100.0%
5312
4432 19.9% 33,427 18,859 77.2%
51
92 10 820.0%
5151
6701 -23.1% 43,885 60,207 -27.1%
2722
15,676
92 -100.0% 64 1190 -94.6%
1724
1962 -12.1% 14,684 17,187 -14.6%
429
3610
Total
51,731
44,340 16.7% 342,690 309,340 10.8%

Midsize Luxury Car
August
2014
August
2013
%
Change
2014
YTD
2013
YTD
%
Change
216
459 -52.9% 2508 2639 -5.0%
463
2227 -79.2% 10,215 18,660 -45.3%
1927
2110 -8.7% 15,657 14,110 11.0%
682
719 -5.1% 5798 5404 7.3%
4468
4359 2.5% 37,761 35,107 7.6%
2592
3980 -34.9% 20,639 22,002 -6.2%
19 -100.0%
7 -100.0%
2978
3533 -15.7% 16,407 21,157 -22.5%
253
435 -41.8% 2335 2135 9.4%
174
491 -64.6% 3171 3808 -16.7%
285
757 -62.4% 3967 5218 -24.0%
102
1050
7692
7628 0.8% 47,188 47,210 -0.1%
2537
2234 13.6% 14,660 13,024 12.6%
585
1134 -48.4% 5803 7284 -20.3%
2841
3652 -22.2% 24,593 20,901 17.7%
1150
778 47.8% 5049 5015 0.7%
6481
6523 -0.6% 47,725 40,359 18.3%
1
1 7 28 -75.0%
132
197 -33.0% 1211 1249 -3.0%
552
411 34.3% 3189 3278 -2.7%
Total
36,111
41,628 -13.2% 268,933 268,614 0.1%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
^ BMW USA, not GCBC, has decided to combine sales figures for the 3-Series and 4-Series, the 1-Series and 2-Series. Acura has done the same with the new RLX and old RL.
^ A4 includes Allroad, without which A4 sales were up 15% to 3233 in August; down 1% to 23,349 YTD.
^ Jointly, Q50 and G sedan sales were down 23% to 4201 in August; up 29% to 34,449 YTD. Total G, Q60, Q50 sales were down 26% to 4803 in August; up 17% to 39,753 YTD.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Acura ILX here but also with mainstream cars like the Buick Verano, too, and the Audi A5 is also displayed with coupes and convertibles… because readers have wanted it both ways. Hyundai USA, not GoodCarBadCar, chooses to combine sales figures for the Genesis sedan and Genesis Coupe, forcing us to include the Genesis with volume-brand cars on pricing grounds before we even get to the “brand status” issue. The K900, Equus, and XTS are here not because of their size but because of their price points, their lack of direct comparability with the Mercedes-Benz S-Class. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In America – August 2015 YTD
Small & Midsize Luxury Car Sales In America – September 2014 YTD
Small & Midsize Luxury Car Sales In America – July 2014 YTD
Small & Midsize Luxury Car Sales In America – August 2013 YTD
Top 20 Best-Selling Cars In America – August 2014
U.S. Auto Sales Brand Rankings – August 2014 YTD
Large Luxury Car Sales In America – August 2014 YTD