Small SUV Sales In America – July 2014 YTD


2014 Buick Encore

Over the course of the seven months in which the Buick Encore was eligible to produce year-over-year U.S. sales increases, it has done so. (The Encore has only been on sale since January of last year.) 

USA small SUV sales chart July 2014
Click Chart To Expand

GM’s baby crossover will soon be joined by its less costly Trax in American Chevrolet showrooms – the Trax is outselling the Encore by about 1.5-to-1 in Canada this year. 

Before we get to that Trax-competing point, however, Buick is selling Encores at the fastest rate yet. In each of the last four months, there have been more than 4000 sold; 16,995 since the beginning of April. 

As additional volume on top of the GM’s subcompact platform, the Encore has been a success. And considering its size and the semi-premium price it commands, perhaps we should be more surprised by the volume Buick’s smallest vehicle attracts. But this shouldn’t overshadow the fact that GM generates far greater SUV/crossover sales volume with just about every other SUV or crossover the company sells. 

U.S. Auto Sales Brand Rankings – July 2014 YTD
All Makes & Models Ranked By July 2014 YTD U.S. Sales
• All SUVs & Crossovers Ranked By July 2014 YTD U.S. Sales

Chevrolet sold more than 25,000 Equinoxes in July 2014 along with nearly 11,000 copies of the Equinox’s twin, GMC’s Terrain. Buick has sold 20,694 Enclaves over the last four months. And the company’s big boys – Escalade, Escalade ESV, Suburban, Tahoe, Yukon, Yukon XL – combined for 27,983 sales in July. The Encore and its relation, the Chevrolet Sonic? 10,491.

There’s little point in gauging the Encore’s marketplace success or failure based on the success of the Cadillac Escalade. More pertinently, the Encore easily outsells the Mini Countryman and Paceman combined. But as for importance to General Motors, on this continent, the Encore simply isn’t a hugely meaningful player. This doesn’t really say anything about GM, nor does it predict the future, but it does say something about current market demands. Though increasingly popular, the Encore sells less often than the fleet-only Chevrolet Captiva Sport, a successor to the last Saturn Vue.

In total, General Motors sold 100,122 SUVs and crossovers in the United States in July 2014, up from 78,198 in July 2013, a 28% year-over-year increase that easily outpaced the category’s 17% July growth rate. Of the company’s 14 SUV/crossover nameplates only two, the SRX and Suburban, failed to increase their July volume. Yet both of those nameplates have recorded year-to-date improvements.

America’s best-selling utility vehicle is not a GM product, nor has it been since 2005, when the Chevrolet TrailBlazer took the crown from Ford’s Explorer. (And promptly gave it up the next year.) Honda sold 28,522 CR-Vs in July; 183,214 year-to-date. Those are best-selling figures. With its best month ever, the Toyota RAV4 stole second place from the usual second-ranked SUV, Ford’s Escape, sales of which also increased last month.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • July 2015 • August 2014 • June 2014July 2013

Small SUVs 
& Crossovers
July
2014
July
2013
%
Change
2014
YTD
2013
YTD
%
Change
4497
2548 76.5% 33,308 27,310 22.0%
25,321
18,507 36.8% 146,152 144,904 0.9%
7158
6508 10.0% 54,309 48,944 11.0%
26,558
22,343 18.9% 179,448 178,969 0.3%
10,767
7855 37.1% 61,454 58,531 5.0%
28,522
27,226 4.8% 183,214 172,989 5.9%
1 -100% 2 -100%
8655
6845 26.4% 60,660 48,003 26.4%
3767
3949 -4.6% 28,103 26,156 7.4%
14,827
95,259
5411
5222 3.6% 38,503 32,000 20.3%
60 -100% 6048 -100%
7793
7572 2.9% 51,721 45,687 13.2%
8749
9576 -8.6% 60,670 62,963 -3.6%
4412
2523 74.9% 24,368 17,897 36.2%
9109
7825 16.4% 59,384 45,880 29.4%
951
1268 -25.0% 7967 6355 25.4%
16,618
16,992 -2.2% 115,920 96,043 20.7%
14,524
9841 47.6% 88,924 60,589 46.8%
1037 -100%
26,779
19,538 37.1% 143,731 120,812 19.0%
2121
2270 -6.6% 15,295 17,796 -14.1%
Total
226,539
178,469 26.9% 1,448,390 1,218,915 18.8%

Smallest SUVs & Crossovers
July
2014
July
2013
%
Change
2014
YTD
2013
YTD
%
Change
4061
3176 27.9% 27,718 15,428 79.7%
2183
2211 -1.3% 12,804 12,774 0.2%
149
226 -34.1% 1076 940 14.5%
2610
2075 25.8% 17,932 14,522 23.5%
2325
3579 -35.0% 28,086 21,357 31.5%
6603
4636 42.4% 40,368 29,726 35.8%
Total
17,931
15,903 12.8% 127,984 94,747 35.1%

Offroaders
July
2014
July
2013
%
Change
2014
YTD
2013
YTD
%
Change
16,388
14,404 13.8% 102,125 92,132 10.8%
1073
1218 -11.9% 10,838 11,326 -4.3%
1424
1260 13.0% 9661 7854 23.0%
Total
18,885
16,882 11.9% 122,624 111,312 10.2%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the Encore and XV Crosstrek are listed with small cars, too, and the tweener-sized Sorento and Santa Fe are shown with midsize SUVs and small SUVs, and the pricey FJ Cruiser and Xterra with midsizers, as well… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. GCBC has historically shown the Liberty with midsize SUVs but as the Cherokee – truly not midsize inside – replaces the Liberty, proper year-over-year comparison requires seeing the Liberty listed here with these smaller utility vehicles.

RECOMMENDED READING
Small SUV Sales In America – July 2015 YTD
Small SUV Sales In America – August 2014 YTD
Small SUV Sales In America – June 2014 YTD
Small SUV Sales In America – July 2013 YTD
Midsize SUV Sales In America – July 2014 YTD
Top 20 Best-Selling SUVs In America – July 2014