Top 15 Best-Selling Luxury Vehicles In America – July 2014


2014 Cadillac Escalade
BMW USA generated 47% of their U.S. July 2014 sales volume with the 3-Series and the 3-Series’ two-door (and four-door) 4-Series offshoot. This translates to 12,497 sales, the third consecutive month in five digits for the core BMW model. 

• All Makes & Models Ranked By U.S. July 2014 YTD Sales

No other premium brand automobile registered more than 10,000 U.S. sales last month.

The Lexus RX led all premium brand utility vehicles and ranked second overall among these lux leaders. There was but one additional BMW, the seventh-ranked 5-Series, in the top 15. Lexus, the top-selling premium brand in America in July 2014, propelled three vehicles into the top nine.

Nine of the 15 best-selling premium brand vehicles in July were SUVs or crossovers. You’ll see that the tenth-ranked vehicle, the Cadillac Escalade, takes into account the sales of both Escalade variants. Ford Motor Company’s Lincoln Navigator sales figures are compiled this way automatically, so it’s not a bizarre approach. Nevertheless, if the Escalade and ESV were separated, neither would crack the top 15, granting entry to the Lincoln MKZ, sales of which slid 1.2% to 2776 in July. 

As for Cadillac, the brand’s light truck division – Escalades and the SRX – was up 23% in July. But combined sales of all Cadillac cars were down 23%. ATS sales dropped 11% to 2582 units, the CTS was down 29% to 2039, the XTS slid 34% to 1939, and the ELR (with its best month so far) attracted 188 new customers. Audi has outsold Cadillac by 1607 units so far this year. 

Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

July 2015 • August 2014 • June 2014July 2013

Rank
Premium Brand Vehicle
July
2014
July
2013
% Change
2014
YTD
2013
YTD
% Change
#1
BMW 3-Series & 4-Series *
12,497 9890 26.4% 69,154 59,052 17.1%
#2
Lexus RX
9658 8437 14.5% 56,922 54,255 4.9%
#3
Mercedes-Benz E-Class
6648 5605 18.6% 41,244 33,836 21.9%
#4
Lexus ES
6326 6089 3.9% 39,496 39,582 -0.2%
#5
Acura MDX
6283 5551 13.2% 36,947 23,765 55.5%
#6
Mercedes-Benz C-Class
5700 7604 -25.0% 38,734 53,506 -27.6%
#7
BMW 5-Series
5676 4857 16.9% 33,293 30,748 8.3%
#8
Cadillac SRX
4599 4943 -7.0% 33,463 28,933 15.7%
#9
Lexus IS
4542 3641 24.7% 28,115 14,427 94.9%
#10
Cadillac Escalade
3894 1975 97.2% 14,349 12,638 13.5%

Cadillac Escalade ^
2467 1105 123% 9138 6782 34.7%

Cadillac Escalade ESV ^
1427 688 107% 5162 4515 14.3%

Cadillac Escalade EXT ^
182 -100% 49 1341 -96.3%
#11
Mercedes-Benz GLK-Class
3870 2780 39.2% 22,508 18,526 21.5%
#12
Acura RDX
3532 3936 -10.3% 25,881 26,136 -1.0%
#13
Mercedes-Benz M-Class
3276 3092 6.0% 25,216 22,404 12.6%
#14
Audi Q5
3189 3176 0.4% 23,117 21,486 7.6%
#15
Audi A4 *
3083 3451 -10.7% 22,492 24,040 -6.4%

For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $40K.

Rank
Vehicles With Base
Prices Above $45K
July
2014
July
2013
%
Change
2014
YTD
2013
YTD
%
Change
#1
Mercedes-Benz E-Class
6648 5605 18.6% 41,244 33,836 21.9%
#2
BMW 5-Series
5676 4857 16.9% 33,293 30,748 8.3%
#3
Chevrolet Suburban
5168 6181 -16.4% 28,739 27,844 3.2%
#4
GMC Yukon
4139 2790 48.4% 22,743 14,895 52.7%
#5
Cadillac Escalade
3894 1975 97.2% 14,349 12,638 13.5%

Cadillac Escalade ^
2467 1105 123% 9138 6782 34.7%

Cadillac Escalade ESV ^
1427 688 107% 5162 4515 14.3%

Cadillac Escalade EXT ^
182 -100% 49 1341 -96.3%
#6
Mercedes-Benz M-Class
3276 3092 6.0% 25,216 22,404 12.6%
#7
Chevrolet Corvette
3060 671 356% 20,804 6344 228%
#8
BMW X5
2688 2674 0.5% 25,126 24,133 4.1%
#9
Lexus GS
2001 1722 16.2% 12,123 10,790 12.4%
#10
Lexus GX460
1955 881 122% 12,231 5296 131%
#11
Mercedes-Benz S-Class
1920 577 233% 13,151 6788 93.7%
#12
Mercedes-Benz GL-Class
1640 2165 -24.2% 13,366 17,111 -21.9%
#13
Land Rover Range Rover Sport
1614 752 115% 11,420 7947 43.7%
#14
Porsche Cayenne
1546 1563 -1.1% 10,259 11,082 -7.4%
#15
Audi Q7
1446 1328 8.9% 9881 7908 24.9%

Source: Automakers & ANDC
$45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 – M, RS, and AMG models come to mind, specifically – but in the case of the second list, we know that none of the registrations were of cars priced at $32,750, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,600 and SUVs like the $48,895 Chevrolet Tahoe.
^ Escalade breakdown by variant
* BMW USA, not GoodCarBadCar, has chosen to combine sales of the 3-Series and 4-Series. GCBC combines sales of the Audi A4 and Audi A4 Allroad. None-Allroad sales were down 9.1% to 2717 in July.
In July, Infiniti sold 1340 copies of the Q50’s predecessor, the G sedan, and 682 Q60s to go along with 2461 Q50s. Cadillac’s new CTS – 2039 July sales – starts at $45,100, but the lingering CTS Coupe is a sub-$40K car, and the wagon starts at $42,195.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In America – July 2015
Top 15 Best-Selling Luxury Vehicles In America – August 2014
Top 15 Best-Selling Luxury Vehicles In America – June 2014
Top 15 Best-Selling Luxury Vehicles In America – July 2013