Top 15 Best-Selling Luxury Vehicles In America - July 2014

2014 Cadillac Escalade
BMW USA generated 47% of their U.S. July 2014 sales volume with the 3-Series and the 3-Series' two-door (and four-door) 4-Series offshoot. This translates to 12,497 sales, the third consecutive month in five digits for the core BMW model. 


• All Makes & Models Ranked By U.S. July 2014 YTD Sales


No other premium brand automobile registered more than 10,000 U.S. sales last month.

The Lexus RX led all premium brand utility vehicles and ranked second overall among these lux leaders. There was but one additional BMW, the seventh-ranked 5-Series, in the top 15. Lexus, the top-selling premium brand in America in July 2014, propelled three vehicles into the top nine.

Nine of the 15 best-selling premium brand vehicles in July were SUVs or crossovers. You'll see that the tenth-ranked vehicle, the Cadillac Escalade, takes into account the sales of both Escalade variants. Ford Motor Company's Lincoln Navigator sales figures are compiled this way automatically, so it's not a bizarre approach. Nevertheless, if the Escalade and ESV were separated, neither would crack the top 15, granting entry to the Lincoln MKZ, sales of which slid 1.2% to 2776 in July. 

As for Cadillac, the brand's light truck division - Escalades and the SRX - was up 23% in July. But combined sales of all Cadillac cars were down 23%. ATS sales dropped 11% to 2582 units, the CTS was down 29% to 2039, the XTS slid 34% to 1939, and the ELR (with its best month so far) attracted 188 new customers. Audi has outsold Cadillac by 1607 units so far this year. 

Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC's Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

July 2015 • August 2014 • June 2014July 2013

Rank
Premium Brand Vehicle
July
2014
July
2013
% Change
2014
YTD
2013
YTD
% Change
#1
BMW 3-Series & 4-Series *
12,497989026.4%69,15459,05217.1%
#2
Lexus RX
9658843714.5%56,92254,2554.9%
#3
Mercedes-Benz E-Class
6648560518.6%41,24433,83621.9%
#4
Lexus ES
632660893.9%39,49639,582-0.2%
#5
Acura MDX
6283555113.2%36,94723,76555.5%
#6
Mercedes-Benz C-Class
57007604-25.0%38,73453,506-27.6%
#7
BMW 5-Series
5676485716.9%33,29330,7488.3%
#8
Cadillac SRX
45994943-7.0%33,46328,93315.7%
#9
Lexus IS
4542364124.7%28,11514,42794.9%
#10
Cadillac Escalade
3894197597.2%14,34912,63813.5%

Cadillac Escalade ^
24671105123%9138678234.7%

Cadillac Escalade ESV ^
1427688107%5162451514.3%

Cadillac Escalade EXT ^
---182-100%491341-96.3%
#11
Mercedes-Benz GLK-Class
3870278039.2%22,50818,52621.5%
#12
Acura RDX
35323936-10.3%25,88126,136-1.0%
#13
Mercedes-Benz M-Class
327630926.0%25,21622,40412.6%
#14
Audi Q5
318931760.4%23,11721,4867.6%
#15
Audi A4 *
30833451-10.7%22,49224,040-6.4%
For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don't report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don't sell vehicles with base prices higher than $40K.

Rank
Vehicles With Base
Prices Above $45K
July
2014
July
2013
%
Change
2014
YTD
2013
YTD
%
Change
#1
Mercedes-Benz E-Class
6648560518.6%41,24433,83621.9%
#2
BMW 5-Series
5676485716.9%33,29330,7488.3%
#3
Chevrolet Suburban
51686181-16.4%28,73927,8443.2%
#4
GMC Yukon
4139279048.4%22,74314,89552.7%
#5
Cadillac Escalade
3894197597.2%14,34912,63813.5%

Cadillac Escalade ^
24671105123%9138678234.7%

Cadillac Escalade ESV ^
1427688107%5162451514.3%

Cadillac Escalade EXT ^
---182-100%491341-96.3%
#6
Mercedes-Benz M-Class
327630926.0%25,21622,40412.6%
#7
Chevrolet Corvette
3060671356%20,8046344228%
#8
BMW X5
268826740.5%25,12624,1334.1%
#9
Lexus GS
2001172216.2%12,12310,79012.4%
#10
Lexus GX460
1955881122%12,2315296131%
#11
Mercedes-Benz S-Class
1920577233%13,151678893.7%
#12
Mercedes-Benz GL-Class
16402165-24.2%13,36617,111-21.9%
#13
Land Rover Range Rover Sport
1614752115%11,420794743.7%
#14
Porsche Cayenne
15461563-1.1%10,25911,082-7.4%
#15
Audi Q7
144613288.9%9881790824.9%
Source: Automakers & ANDC
$45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 - M, RS, and AMG models come to mind, specifically - but in the case of the second list, we know that none of the registrations were of cars priced at $32,750, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,600 and SUVs like the $48,895 Chevrolet Tahoe.
^ Escalade breakdown by variant
* BMW USA, not GoodCarBadCar, has chosen to combine sales of the 3-Series and 4-Series. GCBC combines sales of the Audi A4 and Audi A4 Allroad. None-Allroad sales were down 9.1% to 2717 in July.
In July, Infiniti sold 1340 copies of the Q50's predecessor, the G sedan, and 682 Q60s to go along with 2461 Q50s. Cadillac's new CTS - 2039 July sales - starts at $45,100, but the lingering CTS Coupe is a sub-$40K car, and the wagon starts at $42,195.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In America - July 2015
Top 15 Best-Selling Luxury Vehicles In America - August 2014
Top 15 Best-Selling Luxury Vehicles In America - June 2014
Top 15 Best-Selling Luxury Vehicles In America - July 2013

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