Small And Midsize Luxury Car Sales In Canada – July 2014 YTD


2014 Mercedes-Benz CLA250 4Matic red

Canadian sales of BMW’s 3-Series continued to decline in July 2014, the eighth consecutive such month in which 3-Series volume has fallen on a year-over-year basis.

Canada Auto Sales Brand Rankings – July 2014 YTD
All Autos Ranked By July 2014 YTD Canadian Sales
All Cars Ranked By July 2014 YTD Canadian Sales

Canada luxury car sales chart July 2014
Click Chart To Expand

Yet recently the 3er’s chief rivals have likewise fallen in 2014, the Audi A4 only slightly; the Mercedes-Benz C-Class more sharply as the brand prepares to introduce a new C. 

But there are new alternatives on the rise. Cadillac ATS sales rose 62% to 349 units in July. Lexus sold 339 copies of the IS.

Smaller premium players are also having an impact, as Mercedes-Benz’s CLA topped 300 units for the fourth consecutive month in July, and Audi Canada sold more than 200 A3s for the third consecutive month. 

60% of BMW’s July volume stemmed from the 2-Series, 3-Series, X1, and X3. Mercedes-Benz generated 51% its non-Sprinter July sales with its four entry-level models: B, C, CLA, and GLK. 72% of Audi’s sales originated from the A3, A4, and Q5. 

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • July 2015 • August 2014 • June 2014July 2013

Small/Entry 
Luxury Car
July
2014
July
2013
%
Change
2014
YTD
2013
YTD
% Change
286
316 -9.5% 1735 2216 -21.7%
29 -100% 205 457 -55.1%
271
15 1707% 946 337 181%
Audi A4  ^
476
456 4.4% 3498 3506 -0.2%
174
196 -11.2% 1397 1496 -6.6%
34 -100% 2 525 -99.6%
91
377
956
1391 -31.3% 5349 7372 -27.4%
383
1751
34
84
349
216 61.6% 2108 1643 28.3%
26
42 -38.1% 265 363 -27.0%
247
157 57.3% 1973 1060 86.1%
97
87 11.5% 642 593 8.3%
339
315 7.6% 2340 953 146%
228
273 -16.5% 1627 1876 -13.3%
384
942 -59.2% 3792 5552 -31.7%
333
2099
6 -100% 286 -100%
104
84 23.8% 1285 766 67.8%
Total
4778
4559 4.8% 31,475 29,001 8.5%

Midsize Luxury Car
July
2014
July
2013
%
Change
2014
YTD
2013
YTD
%
Change
9
35 -74.3% 182 82 122%
94
227 -58.6% 1043 1227 -15.0%
87
92 -5.4% 654 592 10.5%
63
62 1.6% 598 403 48.4%
178
185 -3.8% 1224 1295 -5.5%
80
83 -3.6% 640 519 23.3%
Cadillac XTS ‡ 
76
38 100% 426 453 -6.0%
5
7 -28.6% 41 45 -8.9%
180
66 173% 858 640 34.1%
6
19 -68.4% 49 145 -66.2%
32
29 10.3% 340 346 -1.7%
Kia K900 ‡ 
5
15
226
262 -13.7% 1497 1872 -20.0%
41
61 -32.8% 299 399 -25.1%
14
13 7.7% 152 168 -9.5%
92
129 -28.7% 967 825 17.2%
342
281 21.7% 2174 1744 24.7%
7 -100% 109 -100%
3
2 50.0% 47 24 95.8%
34
64 -46.9 317 358 -11.5%
Total
1567
1662 -5.7% 11,523 11,246 2.5%

Source: Automakers & ANDC
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Acura combines sales figures of the outgoing RL with the new RLX. Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad. We await, as per the norm, divided data for the S60 and V60.
^ Total Infiniti G/Q50/Q60 sales:
‡ The XTS, K900, and Equus aren’t listed here because they’re not massive – they are – but because their price points position them much more closely to, for example, the Mercedes-Benz E-Class than the S-Class. Genesis sales figures here do not include sales of the Genesis Coupe (as Hyundai’s U.S. Genesis sales figures do), making the comparison with premium brand vehicles much more valid.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada – July 2015 YTD
Small & Midsize Luxury Car Sales In Canada – August 2014 YTD
Small & Midsize Luxury Car Sales In Canada – June 2014 YTD
Small & Midsize Luxury Car Sales In Canada – July 2013 YTD
Top 20 Best-Selling Cars In America – July 2014
Canada Auto Sales Brand Rankings – July 2014 YTD
Large Luxury Car Sales In Canada – July 2014 YTD