Small And Midsize Luxury Car Sales In Canada - June 2014 YTD

2015 Acura TLX silver
13 months ago, we used this very space to talk about the fact that Acura's ILX was eating up TSX sales. Acura TL sales were slowing dramatically, as well.


• Canada Auto Sales Brand Rankings - June 2014 YTD
• Canada Vehicle Sales Rankings By Model - June 2014 YTD
• Canada Car Sales Rankings By Model - June 2014 YTD


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Acura has made it clear that the TSX and TL are no more. These June and first-half Canadian sales figures also make that very clear. 

There's hardly a TSX left to be sold, and TL volume slid 46% in June 2014. 

TSX sales, as high as 3918 units in Canada in 2005, fell to 2020 in 2009 and then tumbled consecutively in 2011, 2012, and 2013, when only 979 were sold. 

The TL attracted 5801 buyers in 2004, after which sales fell in three consecutive years. TL volume fell to a low 2374 units last year. 

At first glance, the pricing for the TSX and TL-replacing TLX - are these guys good with names or what, eh? - makes it sound like a surefire success. The base TLX is priced from $34,990, less than the base TSX. The 290-horsepower front-wheel-drive TLX is priced from $41,690, but that includes the Technology package. You can have an all-wheel-drive, 290-horsepower TLX (free from the chains of the Technology package) for less than $40,000, before taxes and fees. TLs with all-wheel-drive were some $4000 more expensive than this new 290-bhp all-wheel-drive TLX. 

And yet, the first images of the new TLX leaving its Ohio factory look a lot like any ol' Acura leaving a factory, a TSX or a TL or whatever alphabetical-mumbo-jumbo-named car they "styled.". Subjectively speaking, I think the new TLX looks better than the outgoing TL or TSX (though not as good as the third-generation TL of 2004-2008), but that's not saying a whole lot. The TLX just doesn't really look much at all. 

In the long run, will the relentless pursuit of blandness hurt Acura?

It already has. ILX volume has tumbled in ten of the last eleven months. You can level other criticisms against the ILX, but one wouldn't argue that the new RLX is quite a specimen. Except that it looks like nothing at all. And after leading us to believe that it could slowly crawl up the luxury car leaderboard, the RLX has hit a wall. Sales in June 2014 were much lower than they were a year ago, when RLX sales were really, actually, truly quite low. Acura sold an average of 28 RLXs per month over its first ten months on the Canadian market, but that average hasn't been matched in six of the last eight months.

I want to be a believer, and I want to drive the new TLX. But it's not hard to see why established players like BMW, with their premium brand-leading 3-Series and its 1451 combined 3er/4er sales in June, and Audi, where car sales rose 14% in June, and Lexus, where car sales shot up 34% in June, are accomplishing things with cars, while Acura can only make headway with crossovers

You may not like the look of the big new 4-Series or the all-the-same Audi car lineup or the new Lexus IS, but they do look like something. 

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • June 2015 • July 2014 • May 2014June 2013
Small/Entry 
Luxury Car
June
2014
June
2013
%
Change
2014
YTD
2013
YTD
%
Change
300
461-34.9%14491900-23.7%
2
37-94.6%205428-52.1%
276
28886%675322110%
Audi A4  ^
485
589-17.7%3022 3050-0.9%
204
221-7.7%12231300-5.9%
---
48-100%2 491-99.6%
88
------286 ------
1056
1180-10.5%43935981-26.6%
395
------1368------
28
------50------
333
24237.6%1759142723.3%
274
137100%1726 90391.1%
69
4168.3%239 321-25.5%
92
875.7%5455067.7%
354
118200%2001 638214%
285
348-18.1%1399 1603-12.7%
717
1111-35.5%3408 4610-26.1%
351
------1766------
---
15-100%---280-100%
146
8767.8%658 682-3.5%
150
------523 ------
---
---
--------- --- ---
Total
5605
475018.0%26,697 24,442 9.2%

Midsize Luxury Car
June
2014
June
2013
%
Change
2014
YTD
2013
YTD
%
Change
18
35-48.6%17347268%
131
241-45.6%9491000-5.1%
119
1153.5%56750013.4%
93
5957.6%535 34156.9%
300
17571.4%10461110-5.8%
85
7119.7%56043628.4%
66
5422.2%350 415-15.7%
8
9-11.1%3638-5.3%
220
81172%678 574 18.1%
7
23-69.6%43126-65.9%
37
72-48.6%308 317-2.8%
Kia K900 
3
------10 ------
262
302-13.2%1271 1610-21.1%
44
55-20.0%258338-23.7%
11
16-31.3%138155-11.0%
109
198-44.9%875 69625.7%
324
3181.9%1832146325.2%
---
7-100%---102-100%
14
2600%44 22100%
75
4759.6%283294-3.7%
---
---
--------- --- ---
Total
1817
1880-3.4%9956 9584 3.9%
Source: Automakers & ANDC
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you'll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars... because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Acura combines sales figures of the outgoing RL with the new RLX. Mercedes-Benz's Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada's A4 sales figures include sales of the Allroad.
^ Total Infiniti G/Q50/Q60 sales: 
‡ The XTS, K900, and Equus aren't listed here because they're not massive - they are - but because their price points position them much more closely to, for example, the Mercedes-Benz E-Class than the S-Class. Genesis sales figures here do not include sales of the Genesis Coupe (as Hyundai's U.S. Genesis sales figures do), making the comparison with premium brand vehicles much more valid.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada - June 2015 YTD
Small & Midsize Luxury Car Sales In Canada - July 2014 YTD
Small & Midsize Luxury Car Sales In Canada - May 2014 YTD
Small & Midsize Luxury Car Sales In Canada - June 2013 YTD
Top 20 Best-Selling Cars In Canada - June 2014
Large Luxury Car Sales In Canada - June 2014 YTD

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