Small And Midsize Luxury SUV Sales In America – May 2014 YTD


2014 Porsche Macan off road

Subtract the all-new Lincoln MKC and all-new Porsche Macan from the equation and small luxury SUVs and crossovers were still up 13% to 21,878 U.S. sales in May 2014, equal to 4.3% of all the utility vehicles sold in America last month.

With the MKC and Macan, this category was up 23% to 23,818 sales, 4.7% of all SUV/crossover sales and 5748 more than the category managed in April 2014.

All 258 Autos Ranked By May 2014 & YTD U.S. Sales
All 88 SUVs Ranked By May 2014 & YTD U.S. Sales

USA luxury SUV sales chart May 2014
Click Chart To Expand

At this point, it’s worth noting that the Macan is only available in $49,900 S trim or as a $72,300 Macan Turbo. The competitors with which we list the Macan, even the Range Rover Evoque, currently make use of significantly lower base prices. The Audi Q5 starts at $37,300, for example, and the new Lincoln MKC starts at $33,100. In fact, a basic Cayenne’s MSRP is $300 below the Macan’s, at least right now.

Regardless, the Macan was an actively pursued model in May 2014, its first month of availability. Porsche sold more Macans than Land Rover sold Evoques. In fact, Porsche sold almost as many Macans as Porsche sold Cayennes. 

It’s not surprising to see the Cayenne struggle to match May 2013’s U.S. sales output now that the Macan has arrived: Cayenne volume had increased, year-over-year, in each of the previous three months and 12 of the previous 16 months while annual Cayenne volume has grown in four consecutive years. 

But this isn’t what you’d call cannibalization, not yet, and it’s certainly not troubling cannibalization. Porsche sold 471 fewer Cayennes in May 2014 than in May 2013, but they made up for that with 1263 Macan sales. Surely that’s an acceptable trade-off, especially when we take into account the Macan’s hefty price tags and presumed profit margins.

At first glance, it’s shocking to think that Porsche, of all automakers, sold 2557 SUVs in May 2014 via two unique vehicles. Then again, when Lexus brought us the LS more than two decades ago, we didn’t know the RX would become their best seller. The RX accounted for 35% of Lexus’s U.S. May volume and was America’s 17th-best-selling utility vehicle.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • May 2015 • June 2014 • April 2014May 2013

Small
Luxury SUV
May
2014
May
2013
%
Change
2014
YTD
2013
YTD
%
Change
4299
4930 -12.8% 18,864 18,177 3.8%
3836
3380 13.5% 15,903 14,817 7.3%
1161
3249 -64.3% 10,259 10,216 0.4%
5723
2134 168% 19,697 11,259 74.9%
265
119 123% 1207 674 79.1%
389
119 227% 1701 1149 48.0%
1196
751 59.3% 5239 4650 12.7%
677
677
3457
2728 26.7% 14,872 12,940 14.9%
1263
1263
1552
1915 -19.0% 6604 8122 -18.7%
Total
23,818
19,325 23.2% 96,286 82,004 17.4%

Midsize Luxury SUV
May
2014
May
2013
%
Change
2014
YTD
2013
YTD
%
Change
5997
2781 116% 25,774 14,386 79.2%
5
41 -87.8% 53 192 -72.4%
1455
1269 14.7% 7006 5353 30.9%
4313
2718 58.7% 18,466 18,053 2.3%
329
887 -62.9% 1771 2505 -29.3%
4762
3744 27.2% 24,212 20,078 20.6%
2736
2952 -7.3% 13,441 12,435 8.1%
361
458 -21.2% 2576 3161 -18.5%
530
625 -15.2% 1768 2991 -40.9%
1496
1105 35.4% 8325 6308 32.0%
1958
745 163% 8504 3531 141%
9476
8714 8.7% 38,838 37,171 4.5%
503
621 -19.0% 2238 2567 -12.8%
2403
1831 31.2% 11,332 9637 17.6%
4084
3219 26.9% 18,049 15,661 15.2%
1294
1765 -26.7% 7413 7696 -3.7%
552
586 -5.8% 2714 3688 -26.4%
431
435 -0.9% 1777 1994 -10.9%
462
605 -23.6% 2240 2748 -18.5%
Total
43,147
35,101 22.9% 196,497 170,155 15.5%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the Volkswagen Touareg and Volvo XC70 here but also with mainstream brand SUVs and midsize luxury cars, respectively… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury SUV Sales In America – May 2015 YTD
Small & Midsize Luxury SUV Sales In America – June 2014 YTD
Small & Midsize Luxury SUV Sales In America – April 2014 YTD
Small & Midsize Luxury SUV Sales In America – May 2013 YTD
Top 20 Best-Selling SUVs In America – May 2014
U.S. Auto Sales Brand Rankings – May 2014 YTD
Large Luxury SUV Sales In America – May 2014 YTD