Small And Midsize Luxury Car Sales In America - May 2014 YTD

2002 Lexus IS Sportcross
In each of the last seven months, U.S. sales of the Lexus IS have doubled (or better) on a year-over-year basis.

While this hasn't been enough to turn the IS into a C-Class or 3-Series beater in terms of showroom volume, it has made the IS a more frequently purchased/leased vehicle than the Audi A4, Infiniti Q50, Cadillac ATS, and Volvo S60.


All 258 Autos Ranked By May 2014 & YTD U.S. Sales
All 150 Cars Ranked By May 2014 & YTD U.S. Sales


USA luxury car sales chart May 2014
Click Chart To Expand
Of course, Lexus has only been doubling the sales of what was a relatively low-volume nameplate. As a result, the IS - even with a 132% YOY increase in May - ended the month 6512 sales back of the class-leading BMW. But BMW combines sales figures for all its 3-Series derivatives, including the 4-Series, a car that used to be called the 3-Series. 

That BMW will use a sedan, coupe, wagon, convertible, and two four-door hatchbacks to generate all that 3-Series-derived volume doesn't change the vast number of cars the brand sells. (Few automakers break out those kinds of sales figures; Lexus and BMW aren't among the few.) 

If we use Cars.com's inventory to make a few assumptions, we see that approximately 73% of BMW USA's in-stock 3-Series/4-Series cars are actually sedans. This translates to approximately, theoretically, and hypothetically 8000 3-Series sedan sales in May.  92% (and growing) of the IS's current inventory is made up by sedans which are powered by just two engines.

This isn't to suggest that Lexus would sell the IS in 3-Series like numbers if only they offered more powerplants (BMW uses six engine configurations) and more bodystyles - it's not as though the IS Sportcross, pictured above, was a particularly common car. Nor are we suggesting that a 335i coupe buyer wouldn't buy a 328i convertible if the bigger-engined, fixed-roof version wasn't available to begin with. 

But it does highlight the kind of volume Lexus can achieve with a desirable car even when they've decided to be far less flexible in the way the IS can be built. 

We've been here before, to some extent. Lexus sold an average of 52,877 ISs per year between 2006 and 2008, about 9000-10,000 more than they're on pace to sell this year. Mind you, BMW sold 142,490 3-Series' in 2007, a good deal more than they're projected to sell this year, as well.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank small/entry luxury cars, midsize luxury cars, and midsize-priced large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • May 2015 • June 2014 • April 2014May 2013
Small/Entry 
Luxury Car
May
2014
May
2013
%
Change
2014
YTD
2013
YTD
%
Change
1629
1709-4.7%74299217-19.4%
941
1948-51.7%47447746-38.8%
2261
1514,973%5283813550%
3450
33592.7%15,653 16,765-6.6%
1914
18722.2%69847682-9.1%
957
63850.0%2588 25551.3%
10,915
930717.3%45,11438,20518.1%
336
------336------
2497
3249-23.1%12,55215,724-20.2%
2698
2961-8.9%10,317 19,367-46.7%
2938
------15,583 ------
1762
16238.6%6816603912.9%
---
---------2-100%
4403
1897132%19,641 8867122%
5284
8013-34.1%27,427 38,263-28.3%
1214
------8918------
1
152-99.3%64858-92.5%
1814
2739-33.8%8884 10,233-13.2%
553
------2269 ------
---
---
--------- --- ---
Total
45,567
39,48415.4%200,602 182,336 10.0%

Midsize Luxury Car
May
2014
May
2013
%
Change
2014
YTD
2013
YTD
%
Change
324
27318.7%1855106474.3%
1480
2682-44.8%802612,434-35.5%
2151
176721.7%9719804720.8%
861
70122.8%3783 342910.3%
4752
403417.8%19,67721,407-8.1%
2905
245718.2%13,83412,7178.8%
---
---------3-100%
---
1-100%---3-100%
1959
2429-19.3%9797 12,450-21.3%
324
25726.1%1527133214.6%
398
471-15.5%23462427-3.3%
416
630-34.0%3130 3238-3.3%
227
------592 ------
6523
589010.7%27,662 27,813-0.5%
1753
2015-13.0%8611734017.3%
851
72118.0%40864206-2.9%
3714
34906.4%15,986 11,26042.0%
623
706-11.8%2668 3041-12.3%
6168
493025.1%28,09623,05021.9%
---
2-100%622-72.7%
110
152-27.6%834 7905.6%
431
435-0.9%17771994-10.9%
---
---
--------- --- ---
Total
32,256
34,043-5.2%164,012 158,067 3.8%
Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
^ BMW USA, not GCBC, has decided to combine sales figures for the 3-Series and 4-Series, the 1-Series and 2-Series. Acura has done the same with the new RLX and old RL.
^ A4 includes Allroad, without which A4 sales were up 6% to 3123 in May; down 4% to 14,034 YTD.
^ Jointly, Q50 and G sedan sales were up 140% to 4632 in May; up 51% to 22,632 YTD, and the Q60 & G37 coupe/convertible was down 3% to 1004 in May, down 25% to 3268 YTD. G sedan sales fell 12% to 1694 in May, down 53% to 7049 YTD. Total G, Q60, Q50 sales were up 90% to 5636 in May; up 34% to 25,900 YTD.
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you'll see the Acura ILX here but also with mainstream cars like the Buick Verano, too, and the Audi A5 is also displayed with coupes and convertibles... because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In America - May 2015 YTD
Small & Midsize Luxury Car Sales In America - June 2014 YTD
Small & Midsize Luxury Car Sales In America - April 2014 YTD
Small & Midsize Luxury Car Sales In America - May 2013 YTD
Top 20 Best-Selling Cars In America - May 2014
U.S. Auto Sales Brand Rankings - May 2014 YTD
Large Luxury Car Sales In America - May 2014 YTD

No comments:

Post a Comment

Please stay on topic. Feel free to argue and debate, but stay friendly and do not get personal. Comments signed as Anonymous will likely be rejected as possible spam. Login with a Google account or assign yourself a name. Keep in mind, kids read this site.

If the post on which you are commenting is more than 40 days old, the comment will undergo moderation as a means of avoiding spam.