Top 20 Worst-Selling Vehicles In America – May 2014


2014 Dodge Viper

With the new Chrysler 200 only just beginning to trickle into dealers and no substantial amount of 2015 200s available until July, sales of the outgoing model have predictably tanked. In May 2014, no continuing nameplate reported a worse year-over-year decrease than the Chrysler midsize sedan.

The 200’s defunct twin, the Dodge Avenger, ranked 17th on this list of America’s 20 worst-selling vehicles. 

• Top 20 Worst-Selling Vehicles In America – May 2015
• Top 20 Worst-Selling Vehicles In America – June 2014
• Top 20 Worst-Selling Vehicles In America – April 2014
• Top 10 Worst-Selling Vehicles In America – May 2013
• U.S. Auto Sales Brand Rankings – May 2014 YTD
• Top 30 Best-Selling Vehicles In America – May 2014

Among America’s 20 worst-selling vehicles – when measured by year-over-year percentage decline – there are a few other vehicles in the 200’s boat. Volkswagen Golf sales, for example, slid 41% in May as Volkswagen dealers began to receive the seventh-generation model. The Acura TSX and TL were down 52% and 45%, respectively, in the lead-up to their TLX replacement’s arrival.

Measured by total May volume, the Cadillac ELR and Dodge Viper stand out as the failures of the moment. ELR volume has decreased in each of the last two months from the surprisingly low 81-unit peak in March. Chrysler sold as many as 175 Vipers per month as recently as 2003. They sold less than half that many in May 2014. Chevrolet, on the other hand, sold 27,973 Corvettes in 2003 and is on pace to top 30,000 sales in 2014.

All 258 Autos Ranked By May 2014 & YTD U.S. Sales

You can always select a make and model at GCBC’s Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

May 2015 • June 2014 • April 2014May 2013

Rank
Worst-Selling Vehicle 
By Percentage Decline
% Change
May
2014
May
2013
#1
Chevrolet Avalanche
-99.9% 1 1980
#2
Volvo C30
-99.3% 1 152
#3
Acura ZDX
-87.8% 5 41
#4
Chrysler 200
-76.4% 3140 13,278
#5
Volvo C70
-72.5% 91 331
#6
BMW Z4
-68.0% 108 338
#7
BMW X1
-64.3% 1161 3249
#8
BMW X6
-62.9% 329 887
#9
Mitsubishi i MiEV
-61.5% 35 91
#10
Mercedes-Benz CL-Class
-60.9% 18 46
#11
BMW 6-Series
-56.1% 401 914
#12
Scion iQ
-54.2% 241 526
#13
Acura TSX
-51.7% 941 1948
#14
Acura TL
-44.8% 1480 2682
#15
Dodge Avenger
-43.4% 6055 10,691
#16
Volkswagen Golf
-41.3% 1793 3052
#17
BMW 7-Series
-40.0% 607 1011
#18
Mercedes-Benz SL-Class
-39.3% 458 754
#19
Audi R8
-38.1% 52 84
#20
GMC Yukon XL
-37.5% 3164 5063

Rank
Worst-Selling Vehicle
By Volume
May
2014
May
2013
%
Change
T1
Chevrolet Avalanche
1 1980 -99.9%
T1
Volvo C30
1 152 -99.3%
T1
Lexus LFA
1 1 0.0%
#4
Acura ZDX
5 41 -87.8%
#5
Mercedes-Benz CL-Class
18 46 -60.9%
T6
Mitsubishi i MiEV
35 91 -61.5%
T6
Mercedes-Benz SLS AMG
35 47 -25.5%
T8
Audi R8
52 84 -38.1%
T8
Cadillac ELR
52
#10
Dodge Viper
63 65 -3.1%
#11
Volkswagen Routan
73 4 1725%
#12
Subaru Tribeca
84 102 -17.6%
#13
Volvo C70
91 331 -72.5%
#14
Nissan GT-R
94 115 -18.3%
#15
BMW Z4
108 338 -68.0%
#16
Volvo S80
110 152 -27.6%
#17
Jaguar XK
121 119 1.7%
#18
Audi TT
189 188 0.5%
#19
Kia K900
227
#20
Scion iQ
241 526 -54.2%

Source: Automakers & ANDC
Vehicles which sold at least once in May 2014 but didn’t sell at all in May 2013: Jeep Liberty, Mercedes-Benz B-Class, Mercedes-Benz R-Class, Cadillac STS, , Chevrolet Aveo, Chevrolet Colorado, GMC Canyon, Hyundai Veracruz, Mazda Tribute, Mitsubishi Eclipse, Mitsubishi Galant.
Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce do not release monthly sales data. Bentley and Maserati do not report model-specific sales data. We don’t include the Chevrolet Caprice PPV, commercial vans, or the Honda FCX as eligible worst sellers.