Top 15 Best-Selling Luxury Vehicles In America – April 2014


2015 BMW X3

As March goes, so goes April. In the fourth month of 2014, as in the third, fully eight of the 15 best-selling premium auto brand vehicles were SUVs or crossovers of one kind or another. 

USA luxury auto brand market share chart April 2014
Click Chart To Expand

Premium SUVs and crossovers are led by the Lexus RX. The Lexus, soon to be joined by a smaller NX which carries much lower sales expectations, outsold the surging Acura MDX by nearly 3000 units in April 2014 and the healthy Cadillac SRX by 3583 units. 

They were joined in the top 15 by the BMW X5, Acura RDX, Mercedes-Benz ML, BMW X3, and Audi Q5. 

While three of the seven top premium brand passenger cars sold less often this April than in April 2013, the same can’t be said for any of the top eight utility vehicles.

BMW’s 3-Series, including its 4-Series offshoot, was the leading premium brand nameplate in April 2014. April marked the eighth consecutive month atop the luxury leaderboard for the BMW, sales of which are up 18% this year. Overall, the 3-Series/4-Series tandem finished 20th among passenger cars in April. There were three other BMWs in the top 15, including the X3, sales of which grew at a faster clip than any other top seller in April.

• Top 15 Best-Selling Luxury Vehicles In America – April 2015
• Top 15 Best-Selling Luxury Vehicles In America – May 2014
• Top 15 Best-Selling Luxury Vehicles In America – March 2014
• Top 15 Best-Selling Luxury Vehicles In America – April 2013

• Top 30 Best-Selling Vehicles In America – April 2014

Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

April 2015 • May 2014 • March 2014April 2013

Rank
Luxury Vehicle
April
2014
April
2013
%
Change
2014
YTD
2013
YTD
%
Change
#1
BMW 3-Series/4-Series *
9794 8236 18.9% 34,199 28,898 18.3%
#2
Lexus RX
8130 7053 15.3% 29,362 28,457 3.2%
#3
Mercedes-Benz E-Class
6056 4431 36.7% 21,928 18,120 21.0%
#4
Lexus ES
6036 5122 17.8% 21,139 21,923 -3.6%
#5
Acura MDX
5180 2877 80.0% 19,777 11,605 70.4%
#6
Mercedes-Benz C-Class
5114 7338 -30.3% 22,143 30,250 -26.8%
#7
Cadillac SRX
4547 3478 30.7% 19,450 16,334 19.1%
#8
BMW X5
4393 3444 27.6% 14,153 15,335 -7.7%
#9
Acura RDX
4344 4088 6.3% 14,565 13,247 9.9%
#10
BMW 5-Series
3973 5234 -24.1% 14,925 17,373 -14.1%
#11
Mercedes-Benz M-Class
3831 3280 16.8% 13,965 12,442 12.2%
#12
Lexus IS
3780 1797 110% 15,238 6970 119%
#13
BMW X3
3544 1914 85.2% 13,974 9125 53.1%
#14
Audi A4 *
3516 3611 -2.6% 12,203 13,406 -9.0%
#15
Audi Q5
3293 3241 1.6% 12,067 11,437 5.5%

For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $40K.

Rank
Vehicles With Base
Prices Above $45K
April
2014
April
2013
%
Change
2014
YTD
2013
YTD
%
Change
#1
Mercedes-Benz E-Class
6056 4431 36.7% 21,928 18,120 21.0%
#2
Chevrolet Suburban
4840 3682 31.5% 11,564 13,097 -11.7%
#3
BMW X5
4393 3444 27.6% 14,153 15,335 -7.7%
#4
BMW 5-Series
3973 5234 -24.1% 14,925 17,373 -14.1%
#5
Mercedes-Benz M-Class
3831 3280 16.8% 13,965 12,442 12.2%
#6
GMC Yukon
3733 1577 138% 10,249 8494 20.7%
#7
Chevrolet Corvette
3514 974 261% 11,693 3915 199%
#8
GMC Yukon XL
2506 2752 -8.9% 6185 7817 -20.9%
#9
Mercedes-Benz GL-Class
2253 2481 -9.2% 7671 10,099 -24.0%
#10
Land Rover Range Rover Sport
2006 1305 53.7% 6829 5203 31.3%
#11
Mercedes-Benz S-Class
1909 1103 73.1% 7278 4180 74.1%
#12
Porsche Cayenne
1839 1750 5.1% 6119 5931 3.2%
#13
Lexus GX460
1639 655 150% 6546 2786 135%
#14
Lexus GS
1500 1236 21.4% 6858 5325 28.8%
#15
Audi Q7
1462 1183 23.6% 5551 4084 35.9%

Source: Automakers & ANDC
Red font indicates year-over-year declining sales
$45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 – M, RS, and AMG models come to mind, specifically – but in the case of the second list, we know that none of the registrations were of cars priced at $32,750, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,600 and SUVs like the $44,895 Chevrolet Tahoe.
^ In April, Infiniti also sold 1525 copies of the Q50’s predecessor, the G sedan, and 846 Q60s.

^ Regular-wheelbase Escalade, the best-selling Escalade, found 877 buyers in April.
* BMW USA, not GoodCarBadCar, has chosen to combine sales of the 3-Series and 4-Series. A4 sales here include the Allroad, without which A4 sales were up 0.8% to 3167 in April.
Cadillac’s new CTS – 3270 April sales – starts at $45,100, but the lingering CTS Coupe is a sub-$40K car, and the wagon starts at $42,195.