Canada Auto Sales Brand Rankings - April 2014 YTD

2014 Ford Fiesta blue
Although sales of their cars were down 50% and Dodge and Chrysler reported 10% and 30% losses, Chrysler Group sales in Canada shot up 22% in April 2014. Chrysler Canada has been a force of late, outselling all other manufacturers in January, February, and March of this year.

Honda Canada, builder of the country's favourite car (in the country's most populous province) continued to improve its monthly sales outputs with no small amount of help from the Civic. Granted, Civic sales - up 2% this year - were down 14% last month as Accord sales jumped 11% and Fit sales more than doubled. 


Canada auto brand market share chart April 2014
Click Chart To Expand
Subaru sold more vehicles in Canada in April than in any month in history, topping 4000 units for the first time. Although sales of GM's full-size pickup trucks fell 4.6% in April, sales at General Motors Canada improved 1.5% to more than 25,000 units. GM car sales rose 5.8% in Canada in April. Nissan Canada set an April sales record, thanks in no small part to the Rogue, which produced more than a quarter of the brand's volume.

Ford Canada, however, overtook Chrysler in spite of its 2% year-over-year April decline and Chrysler's surge. The gap, at just 122 units, was very small. Ford managed four extra sales per day during a month in which Chrysler dealers had very few Avengers and 200s to sell.



Chrysler Canada leads FoMoCo by 7604 units going into May. We have yet to hear from Ford with detailed figures for brands and models, but this post will be updated when we have those numbers. The traditional Detroit Three owned 44.7% of the Canadian market in April, well down from last April's 45.8% market share.

Mercedes-Benz passenger cars and SUVs finished April 318 sales ahead of BMW for premium brand leadership. Audi, the third-ranked premium brand, was just 212 sales back of BMW.

This was a record high month for April auto sales in Canada, surpassing the previous April 2008 high. The continued strength of the Canadian market is incentive-fuelled, but that's been the case for some time - automakers clearly feel they're finding the necessary profits. April's strength, in particular, may have been helped along by first quarter sales that were limited, to a small degree, by dreadful weather. Although Q1 sales were ahead of 2013's Q1 pace, 2013's record-setting year end totals didn't reflect the fact that first quarter sales were below 2012's pace, as were first quarter sales this year. 

Don't like to see automakers arranged alphabetically? Click column headers to sort automakers by April ranking, April 2014 sales, year-over-year change, year-to-date totals, or any other order. Best seller lists for cars, trucks, and SUVs will be added in the next couple of weeks. In the coming days, GCBC will also publish a complete list of April sales for every single vehicle line, a list which includes brand results. To find out what you can expect, you can see March's year end version of that post here. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC's Sales Stats page.

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
Updated at 5:10 PM on 05.08.2014 • April 2015 • May 2014 • March 2014 • April 2013
Rank
Automaker
April
2014
%
Change
2014
YTD
%
Change
April
2014
Market
Share
YTD 
Market
Share
#20
1980
-5.1%
5701
-1.2%
1.1%
1.1%
#17
2357
9.6%
6799
4.7%
1.3%
1.3%
#35
12
9.1%
56
30.2%
0.1%
0.1%
#16
2569
-3.5%
9044
-1.9%
1.4%
1.7%
#21
1754
-12.3%
5058
18.8%
1.0%
0.9%
#24
1106
18.7%
2995
14.4%
0.6%
0.6%
#3
15,770
5.3%
43,339
-3.5%
8.8%
8.1%
#18
2345
-30.1%
7026
-22.2%
1.3%
1.3%
#7
8807
-9.5%
30,480
-4.8%
4.9%
5.7%
#23
1258
52.5%
3205
32.5%
0.7%
0.6%
#1
Ford
26,786
-2.2%
78,777
-5.9%
15.0%
14.6%
#11
6805
-5.0%
19,805
-6.9%
3.8%
3.7%
#5
13,687
3.2%
41,786
5.8%
7.6%
7.8%
#4
14,310
5.9%
41,826
0.5%
8.0%
7.8%
#25
913
37.9%
3510
20.3%
0.5%
0.7%
#33
87
16.0%
469
35.9%
0.1%
0.1%
#13
6145
70.7%
18,945
39.7%
3.4%
3.5%
#10
7408
-2.3%
21,558
1.2%
4.1%
4.0%
#29
422
26.7%
2169
29.7%
0.2%
0.4%
#22
1628
7.1%
5116
17.0%
0.9%
1.0%
#26
548
5.6%
1700
-2.1%
0.3%
0.3%
#34
58
383%
158
267%
0.1%
0.1%
#9
7420
11.0%
21,984
-6.1%
4.1%
4.1%
#15
3269
16.6%
11,452
10.0%
1.8%
2.1%
#30
420
-16.0%
1190
-22.5%
0.2%
0.2%
#19
2252
-0.6%
7031
0.1%
1.3%
1.3%
#6
9576
29.1%
30,613
28.2%
5.3%
5.7%
#28
467
15.6%
1209
12.2%
0.3%
0.2%
#8
8657
5.2%
28,425
6.4%
4.8%
5.3%
#27
508
-9.4%
1198
-20.9%
0.3%
0.2%
#32
102
-10.5%
560
75.5%
0.1%
0.1%
#14
4187
17.5%
12,372
19.2%
2.3%
2.3%
#36
---
-100%
---
-100%
---
---
#2
18,527
2.9%
53,127
4.8%
10.3%
9.9%
#12
6483
3.8%
17,925
-7.7%
3.6%
3.3%
#31
343
-28.1%
1343
-8.9%
0.2%
0.2%
---
---
---
---
---
---
 ---
---

27,334
-2.0%
80,477
-5.8%
15.3%
15.0%

27,212
5.7%
88,081
5.2%
15.2%
16.4%

25,435
1.5%
71,197
-2.5%
14.2%
13.2%

21,718
2.9%
63,384
0.7%
12.1%
11.8%

20,663
2.9%
59,441
5.0%
11.5%
11.0%

15,667
2.1%
47,487
5.8%
8.8%
8.9%

10,489
29.8%
34,123
27.3%
5.9%
6.3%

9319
5.7%
25,989
-3.8%
5.2%
4.8%

3371
15.5%
12,012
12.0%
1.9%
2.2%
2989
-5.4%
10,234
7.3%
1.7%
1.9%

509
24.8%
2638
30.8%
0.3%
0.5%
---
---
---
---
---
---
---
---
---
Total
179,044
4.1%
538,263
2.0%
---
---
Source: Automakers, Desrosiers, AIAMCANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini, nor as of yet, Bentley
^ Excluding Sprinter: up 14.3% to 2887 in April; up 8.8% to 10,203 YTD.
This post was updated at 9:09 AM AT on 05.09.2014 as Honda revised their year-to-date totals for the Honda brand and Honda Canada's total.

RECOMMENDED READING
Canada Auto Sales Brand Rankings - April 2015 YTD
Canada Auto Sales Brand Rankings - May 2014 YTD
Canada Auto Sales Brand Rankings - March 2014 YTD
Canada Auto Sales Brand Rankings - 2013 Year End
Canada Auto Sales Brand Rankings - April 2013 YTD
Top 30 Best-Selling Vehicles In Canada - April 2014

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