Sporty Car Sales In America – March 2014 YTD


2014 Ford Mustang GT Ruby Red

75% of the game has yet to be played, but through the first quarter of 2014, the Ford Mustang is America’s best-selling American muscle car. 

The Mustang is 28 sales ahead of the Chevrolet Camaro.

There’s reason to believe that the Mustang’s lead could yet go stronger, what with a clear-out of existing models to take place over the summer months – the time of year Mustangs and Camaros are typically purchased – in the lead-up to the sixth-generation Mustang’s arrival in showrooms. 

On the other hand, any failure on Ford’s part to perfectly time the departure of the increasingly less appealing fifth-generation Mustang with the arrival of the hyped sixth-gen Mustang could result in slower sales. Ford has been artistic with the changeover of models before. Just take a look at the F-Series.

The Mustang, Camaro, and declining Dodge Challenger are responsible for a massive chunk of America’s sporting car market. Little European sports cars – TT, Z4, F-Type, SLK, Boxster, Cayman combined – were less than half as popular as the admittedly much less costly Challenger, the least common of the American muscle car trio.

In March 2014, Mazda reported its best MX-5 Miata sales month since September 2010. Nissan reported its best 370Z sales month since May 2012. And combined sales of the Scion FR-S and Subaru BRZ fell 15% to 2321 units from 2733 in March 2013.



As you can see above, GCBC has installed a new chart format above. It’s interactive and expandable in the top right – it’s highly scrollable. You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sporting cars of all kinds – American muscle, European roadsters, junior supercars – any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2015 • April 2014 • February 2014March 2013

Sporty Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
8624
8102 6.4% 19,568 19,198 1.9%
4882
6132 -20.4% 11,034 14,540 -24.1%
9305
7688 21.0% 19,596 17,320 13.1%
Total
22,811
21,922 4.1% 50,198 51,058 -1.7%

Sporty Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
152
189 -19.6% 383 463 -17.3%
592
316 87.3% 849 624 36.1%
287
786
445
453 -1.8% 995 1134 -12.3%
329
516 -36.2% 933 1299 -28.2%
288
61 372% 922 63 1363%
Total
2093
1535 36.4% 4868 3583 35.9%

Other Sporty Cars
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
1536
1628 -5.7% 3491 4001 -12.7%
557
594 -6.2% 904 1291 -30.0%
3480
1053 230% 8179 2941 178%
354
451 -21.5% 939 1190 -21.1%
594
1042 -43.0% 1418 2532 -44.0%
751
573 31.1% 1256 1235 1.7%
1 1 0.0%
15 -100% 42 -100%
793
669 18.5% 1734 1378 25.8%
1464
1828 -19.9% 3425 4640 -26.2%
857
905 -5.3% 2066 1788 15.5%
2181
1727 26.3% 5515 4519 22.0%
328
403 -18.6% 708 977 -27.5%
1012
1122 -9.8% 2770 3075 -9.9%
4
227 -98.2% 14 691 -98.0%
148
259 -42.9% 416 600 -30.7%
Total
14,059
12,496 12.5% 32,836 30,901 6.3%

Sporty Hatchbacks
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
3316
3807 -12.9% 8473 9612 -11.8%
2782
2693 3.3% 6686 6357 5.2%
1625
4141 -60.8% 3946 9047 -56.4%
1860
1631 14.0% 4330 4139 4.6%
3432
4082 -15.9% 8167 10,010 -18.4%
Total
13,015
16,354 -20.4% 31,602 39,165 -19.3%

Premium Sporty Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
74
68 8.8% 225 167 34.7%
81
180
67
3 2133% 158 4 3850%
231
168 37.5% 424 441 -3.9%
28
53 -47.2% 76 155 -51.0%
453
659 -31.3% 1145 1484 -22.8%
22
44 -50.0% 79 119 -33.6%
119
122 -2.5% 264 268 -1.5%
887
990 -10.4% 2535 2722 -6.9%
Total
1962
2107 -6.9% 5086 5360 -5.1%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for those brands in March 2014 were 102, 175, 59, 14, and 75, respectively. Bentley sales jumped 36% to 280; Maserati sales rose 342% to 963. Automotive News estimates say Tesla sales rose 0.5% from 1500 to 1507 in March, 0.4% from 5990 to 6016 in the first quarter, which doesn’t line up with estimates from other sources for last year.

RECOMMENDED READING
Sporty Car Sales In America – March 2015 YTD
Sporty Car Sales In America – April 2014 YTD
Sporty Car Sales In America – February 2014 YTD
Sporty Car Sales In America – March 2013 YTD
Top 20 Best-Selling Cars In America – March 2014
U.S. Auto Sales Brand Rankings – March 2014 YTD