Small SUV Sales In America – March 2014 YTD


2013 Toyota RAV4 green

As a group, small SUV and crossover sales are growing at a rapid rate in the United States in 2014. Q1 sales shot up 17%, very nearly the kind of growth achieved in an even better month of March. At this time last year, smaller utility vehicles (from the first table in this post) generated 13.1% of the U.S. auto industry’s Q1 sales. Fast forward back to real time, and the same vehicle segment generated 15.2% of the industry’s Q1 2014 sales. 

The addition of the Jeep Cherokee helped. Compared with the Liberty’s Q1 performance from 2013, sales are up 626%. But the bigger volume increases have come from small Japanese-brand crossovers which are either very new or still quite fresh. Mazda CX-5 sales are up by 8397 units this year, 16,152 extra Nissan Rogues have been sold, Subaru Forester sales are up by 14,246 units, and Toyota RAV4 volume has increased by 11,651 sales. 

From those four crossovers alone – not counting the fact that sales of the Honda CR-V, two lingering small Jeeps, the Kia Sportage, and Mitsubishi Outlander among others have all increased – there are 50,446 more sales than the same four crossovers collected in the first quarter of 2013. 

The fact that sales of the class-leading Ford Escape are down by 1678 units isn’t troubling to the overall category: the Escape is simply losing market share to other players, not unlike the situation facing the Chevrolet Equinox/GMC Terrain, and the aging Volkswagen Tiguan.



As you can see above, GCBC has installed a new chart format above. It’s interactive and expandable in the top right. 

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank smaller SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2015 • April 2014 • February 2014March 2013

Small SUVs 
& Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
4637
4576 1.3% 12,854 12,379 3.8%
19,939
20,997 -5.0% 56,073 58,869 -4.7%
9125
7283 25.3% 23,024 22,992 0.1%
28,701
28,934 -0.8% 71,305 72,983 -2.3%
9059
8454 7.2% 25,419 26,806 -5.2%
28,657
26,897 6.5% 67,648 65,374 3.5%
1 -100% 1 -100%
9726
7116 36.7% 23,440 19,446 20.5%
4627
4073 13.6% 12,116 11,010 10.0%
13,796
36,096
5335
5111 4.4% 13,757 12,003 14.6%
1408 -100% 4972 -100%
8431
7420 13.6% 20,474 18,997 7.8%
8671
10,005 -13.3% 23,006 25,955 -11.4%
3571
2680 33.2% 8827 7436 18.7%
11,855
7116 66.6% 26,206 17,809 47.2%
1466
917 59.9% 3613 2953 22.4%
19,420
15,381 26.3% 50,448 34,296 47.1%
13,846
9050 53.0% 35,390 21,144 67.4%
407 -100% 1037 -100%
19,733
16,474 19.8% 53,064 41,413 28.1%
2315
3304 -29.9% 6111 7951 -23.1%
Total
222,910
187,604 18.8% 568,871 485,826 17.1%

Smallest SUVs & Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
5279
3003 75.8% 10,723 4953 116%
1861
1761 5.7% 4305 4839 -11.0%
169
169 0.0% 406 169 140%
3264
2442 33.7% 7450 5436 37.0%
6943
3916 77.3% 15,582 9106 71.1%
6585
4688 40.5% 16,875 10,710 57.6%
Total
24,101
15,979 50.8% 55,341 35,213 57.2%

Offroaders
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
14,481
12,901 12.2% 34,674 31,846 8.9%
2132
2913 -26.8% 5445 4890 11.3%
1484
764 94.2% 3912 3351 16.7%
Total
18,097
16,578 9.2% 44,031 40,087 9.8%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the Encore and XV Crosstrek are listed with small cars, too, and the tweener-sized Sorento and Santa Fe are shown with midsize SUVs and small SUVs, and the pricey FJ Cruiser and Xterra with midsizers, as well… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. GCBC has historically shown the Liberty with midsize SUVs but as the Cherokee – truly not midsize inside – replaces the Liberty, proper year-over-year comparison requires seeing the Liberty listed here with these smaller utility vehicles.

RECOMMENDED READING
Small SUV Sales In America – March 2015 YTD
Small SUV Sales In America – April 2014 YTD
Small SUV Sales In America – February 2014 YTD
Small SUV Sales In America – March 2013 YTD
Top 20 Best-Selling SUVs In America – March 2014
U.S. Auto Sales Brand Rankings – March 2014 YTD
Midsize SUV Sales In America – March 2014 YTD