Small SUV Sales In America - March 2014 YTD

2013 Toyota RAV4 green
As a group, small SUV and crossover sales are growing at a rapid rate in the United States in 2014. Q1 sales shot up 17%, very nearly the kind of growth achieved in an even better month of March. At this time last year, smaller utility vehicles (from the first table in this post) generated 13.1% of the U.S. auto industry's Q1 sales. Fast forward back to real time, and the same vehicle segment generated 15.2% of the industry's Q1 2014 sales. 

The addition of the Jeep Cherokee helped. Compared with the Liberty's Q1 performance from 2013, sales are up 626%. But the bigger volume increases have come from small Japanese-brand crossovers which are either very new or still quite fresh. Mazda CX-5 sales are up by 8397 units this year, 16,152 extra Nissan Rogues have been sold, Subaru Forester sales are up by 14,246 units, and Toyota RAV4 volume has increased by 11,651 sales. 


From those four crossovers alone - not counting the fact that sales of the Honda CR-V, two lingering small Jeeps, the Kia Sportage, and Mitsubishi Outlander among others have all increased - there are 50,446 more sales than the same four crossovers collected in the first quarter of 2013. 

The fact that sales of the class-leading Ford Escape are down by 1678 units isn't troubling to the overall category: the Escape is simply losing market share to other players, not unlike the situation facing the Chevrolet Equinox/GMC Terrain, and the aging Volkswagen Tiguan.

As you can see above, GCBC has installed a new chart format above. It's interactive and expandable in the top right. 

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank smaller SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2015 • April 2014 • February 2014March 2013
Small SUVs 
& Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
4637
45761.3%12,85412,3793.8%
19,939
20,997-5.0%56,07358,869-4.7%
9125
728325.3%23,02422,9920.1%
28,701
28,934-0.8%71,30572,983-2.3%
9059
84547.2%25,419 26,806-5.2%
28,657
26,8976.5%67,64865,3743.5%
---
1-100%---1-100%
9726
711636.7%23,44019,44620.5%
4627
407313.6%12,116 11,01010.0%
13,796
------36,096------
5335
51114.4%13,757 12,00314.6%
---
1408-100%---4972-100%
8431
742013.6%20,47418,9977.8%
8671
10,005-13.3%23,006 25,955-11.4%
3571
268033.2%8827 743618.7%
11,855
711666.6%26,206 17,80947.2%
1466
91759.9%3613 295322.4%
19,420
15,38126.3%50,44834,29647.1%
13,846
905053.0%35,39021,14467.4%
---
407-100%---1037-100%
19,733
16,47419.8%53,06441,41328.1%
2315
3304-29.9%61117951-23.1%
---
---
--------- --- ---
Total
222,910
187,60418.8%568,871 485,826 17.1%

Smallest SUVs & Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
5279
300375.8%10,7234953116%
1861
17615.7%43054839-11.0%
169
1690.0%406169140%
3264
244233.7%7450543637.0%
6943
391677.3%15,582 910671.1%
6585
468840.5%16,87510,71057.6%
---
---
--------- --- ---
Total
24,101
15,97950.8%55,341 35,213 57.2%

Offroaders
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
14,481
12,90112.2%34,674 31,846 8.9%
2132
2913-26.8%54454890 11.3%
1484
76494.2%39123351 16.7%
---
---
--------- --- ---
Total
18,097
16,5789.2%44,031 40,087 9.8%
Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you'll see the Encore and XV Crosstrek are listed with small cars, too, and the tweener-sized Sorento and Santa Fe are shown with midsize SUVs and small SUVs, and the pricey FJ Cruiser and Xterra with midsizers, as well... because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. GCBC has historically shown the Liberty with midsize SUVs but as the Cherokee - truly not midsize inside - replaces the Liberty, proper year-over-year comparison requires seeing the Liberty listed here with these smaller utility vehicles.

RECOMMENDED READING
Small SUV Sales In America - March 2015 YTD
Small SUV Sales In America - April 2014 YTD
Small SUV Sales In America - February 2014 YTD
Small SUV Sales In America - March 2013 YTD
Top 20 Best-Selling SUVs In America - March 2014
U.S. Auto Sales Brand Rankings - March 2014 YTD
Midsize SUV Sales In America - March 2014 YTD

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