Small Car Sales In America – March 2014 YTD


2014 Toyota Corolla S Red

Ward’s Auto reported on Tuesday that Ford’s U.S. sales executives were, “‘pleased’ with small car sales in March, side-stepping analyst question whether they benefited by GM recall.” 

Prompted by GoodCarBadCar to expand on Ford’s pleasure amidst declining Focus and Fiesta sales, Ward’s not incorrectly pointed out that Ford is acknowledging an overall decline among small cars, and more to the point: “GM recall topic raised and Ford wisely stayed away.” (Twitter is responsible for the sentence structure.)

March 2014 USA small car sales chart
Click Chart To Expand

But that was early Tuesday, and we’ve since realized that compact car sales, though down in in Q1 overall, were slightly improved in the month of March 2014, specifically. 

Indeed, subcompact sales increased in March, as well, but the Fiesta didn’t take part in the growth. (We display the C-Max with hybrids/electrics like the Prius, Leaf and Volt in GCBC’s midsize results page due to the higher price points, but C-Max sales dropped 39% in March.)

The Focus has been riding a declining wave in each of the last seven months. Ford recently refreshed the Fiesta, but its subcompact market share fell from 13.1% in March 2013 to 11.9% in March 2014 – Q1 market share for the Fiesta fell from 12.2% to 11.9%. 

In the overall scheme of things, Ford’s not wrong. Passenger cars, small and big, have struggled this year to match the pace they achieved in early 2013. And the Focus, suddenly looking a bit tired and ready for a 2015 refresh of its own, is not bringing in more and more customers because of its on-road dynamic potential. Rather, cars with less sharpness are claiming greater market share, and Focus sales have fallen 16% this year, far worse than the compact category’s 3% decrease.

Sales of the Chevrolet Cruze, no spring chicken for MY2014, are growing at a fair clip this year. The Cruze doesn’t yet appear to be too negatively impacted by the negative attention recently paid to General Motors. We’ll know more on that front when April’s results arrive four weeks from now. 

In the end, the Cruze was not America’s top-selling small car in March 2014, nor was 2013’s class-leading Honda Civic. Corolla sales slid 5.5%, but with nearly 30,000 units, the Corolla led the way.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small cars – subcompacts, compacts, city cars, warm hatches, urban crossovers – any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2015 • April 2014 • February 2014March 2013

Compact
March
2014
March
2013
%
Change
2014
YTD
2013
YTD

Change
1683
2059 -18.3% 4141 5614 -26.2%
3289
3564 -7.7% 10,881 11,395 -4.5%
26,521
23,260 14.0% 65,185 55,731 17.0%
6135
8091 -24.2% 16,074 22,965 -30.0%
23,974
24,929 -3.8% 51,903 61,898 -16.1%
27,697
27,665 0.1% 71,096 72,259 -1.6%
21,518
26,153 -17.7% 53,237 54,546 -2.4%
7048
5931 18.8% 17,285 15,342 12.7%
10,536
10,505 0.3% 24,056 29,133 -17.4%
2663
1651 61.3% 4842 6267 -22.7%
19,323
13,965 38.4% 40,789 33,002 23.6%
8089
7054 14.7% 20,234 18,951 6.8%
1220 -100% 2859 -100%
29,685
31,423 -5.5% 77,737 80,244 -3.1%
1989
2854 -30.3% 5350 8523 -37.2%
15,692
15,005 4.6% 37,368 37,495 -0.3%
Total
205,842
205,329 0.2% 500,178 516,224 -3.1%

Subcompact
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
10,060
6907 45.6% 24,233 20,109 20.5%
6592
6728 -2.0% 15,598 16,028 -2.7%
4201
4602 -8.7% 10,444 11,533 -9.4%
5843
5669 3.1% 16,008 13,914 15.0%
3571
4009 -10.9% 9566 9818 -2.6%
2202
925 138% 3808 3496 8.9%
1499
3785
15,799
15,917 -0.7% 34,603 39,287 -11.9%
3685
4026 -8.5% 8833 9865 -10.5%
1805
2393 -24.6% 4144 7335 -43.5%
Total
55,257
51,176 8.0% 131,022 131,385 -0.3%

City Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
5117
3538 44.6% 9541 8782 8.6%
24
31 -22.6% 28 625 -95.5%
259
383 -32.4% 591 1009 -41.4%
775
929 -16.6% 2237 2193 2.0%
Total
6175
4881 26.5 12,397 12,609 -1.7%

Sporty Hatchbacks
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
3316
3807 -12.9% 8473 9612 -11.8%
2782
2693 3.3% 6686 6357 5.2%
1625
4141 -60.8% 3946 9047 -56.4%
1860
1631 14.0% 4330 4139 4.6%
3432
4082 -15.9% 8167 10,010 -18.4%
Total
13,015
16,354 -20.4% 31,602 39,165 -19.3%

Tall Hatchbacks & Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
% Change
5279
3003 75.8% 10,723 4953 116%
2 -100%
45 -100%
1422
2952
13,992
12,080 15.8% 32,668 29,013 12.6%
1861
1761 5.7% 4305 4839 -11.0%
169
169 0.0% 406 169 140%
3264
2442 33.7% 7450 5436 37.0%
418
793 -47.3% 1248 1951 -36.0%
6943
3916 77.3% 15,582 9106 71.1%
1534
1778 -13.7% 4057 4557 -11.0%
800
812 -1.5% 2054 2032 1.1%
6585
4688 40.5% 16,875 10,710 57.6%
Total
42,267
31,442 34.4% 98,320 72,813 35.0%

Source: Automakers & ANDC 
* indicates a vehicle which is also shown in another GCBC segment breakdown.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Encore and XV Crosstrek are listed with small SUVs, too, and the Acura ILX shown with mainstream cars is also displayed with luxury cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small Car Sales In America – March 2015 YTD
Small Car Sales In America – April 2014 YTD
Small Car Sales In America – February 2014 YTD
Small Car Sales In America – March 2013 YTD
Top 20 Best-Selling Cars In America – March 2014
U.S. Auto Sales Brand Rankings – March 2014 YTD
Midsize Car Sales In America – March 2014 YTD