Midsize SUV Sales In America - March 2014 YTD

2013 Ford Explorer Sport white
As smaller siblings like the Mazda CX-5 and Nissan Rogue steal the limelight, sales of vehicles like the Mazda CX-9 and Nissan Pathfinder are declining. In terms of year-over-year improvement, these bigger utility vehicles fared better in March 2014 than they did in February 2014, which was better than January 2014.

But growth is slow; much slower than the rate of growth achieved by the segment in which the CX-5 and Rogue compete


Ford Explorer sales were down 10% in Q1 of 2014, although Explorer volume did increase during the month of March. Chevrolet Traverse sales are down 15% this year; down 14% in March. Its siblings from Buick and GMC have also tumbled in 2014. The Honda Pilot is down 22% this year, not unexpectedly given its age. 

There are exceptions. The Dodge Durango continues to sell more often in 2014 than in 2013, although the rate of growth has slowed dramatically since the Ron Burgundy commercials aired. The aging Ford Flex and Ford Edge are up this year, as is the off-road-capable Toyota 4Runner and the brand new Toyota Highlander.

Jeep sold nearly 41,000 Grand Cherokees in the first quarter of 2014, an increase of 7705 units. So many SUVs and crossovers at the Grand Cherokee's price point offer a third row, but the JGC doesn't seem to be too negatively impacted by its lack of seven-passenger seating. In fact, the Grand Cherokee is America's seventh-best-selling SUV so far this year. Only one of the SUVs ahead of the Jeep - Ford's Explorer - comes standard with a third row, and only one other, the Nissan Rogue, makes a third row optional. 


Jeep sold 217,141 Commanders in the United States during its brief period of availability, not an insignificant sum. As much as the Durango has returned to a volume position, one wonders what a more off-roadable, Jeep-styled Durango XL could do if it were in fact sold as a Jeep. The average Jeep nameplate generated 11,597 sales in March, and even the second-slowest-selling Patriot easily outsold the Durango. Impressive though the Durango is to behold, the Jeep grille carries great sway. Considering the number of areas in which the Compass and Patriot trail the field and the sales they generate regardless, there's evidence to suggest that a properly roomy Durango-cum-Wagoneer would sell very, very well.

As you can see above, GCBC has installed a new chart format above. It's interactive and expandable in the top right. You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank midsize SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2015 • April 2014 • February 2014March 2013
SUV
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
5886
56763.7%14,71415,812-6.9%
9421
10,944-13.9%22,36226,412-15.3%
6629
544121.8%16,21313,57019.5%
12,862
12,2375.1%33,23831,5345.4%
19,334
18,5994.0%46,06851,197-10.0%
2498
216715.3%6126544412.5%
8339
10,006-16.7%20,582 21,822-5.7%
8894
11,207-20.6%22,031 28,226-21.9%
9726
711636.7%23,44019,44620.5%
---
39-100%1136-99.3%
15,940
12,62926.2%40,83833,13323.3%
8671
10,005-13.3%23,00625,955-11.4%
1813
4281-57.7%4896 8991-45.5%
---
14-100%---24-100%
5296
48708.7%11,373 11,853-4.0%
7894
9071-13.0%19,569 22,366-12.5%
139
151-7.9%353504-30.0%
7062
460953.2%15,682 13,07320.0%
13,019
11,38714.3%35,74729,52821.1%
573
726-21.1%15652524-38.0%
---
---
--------- --- ---
Total
143,996
141,1752.0%357,804 361,550 -1.0%

Offroaders
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
14,481
12,90112.2%34,674 31,846 8.9%
2132
2913-26.8%54454890 11.3%
1484
76494.2%39123351 16.7%
---
---
--------- --- ---
Total
18,097
16,5789.2%44,031 40,087 9.8%

Tall Wagons 
& Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
1017
1522-33.2%33184029-17.6%
11,729
10,45312.2%28,92628,1012.9%
3090
3965-22.1%755511,081-31.8%
---
---
--------- --- ---
Total
15,836
15,940-0.7%39,799 43,211 -7.7%
Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you'll see the Outback and Venza here but also with midsize cars, too, and the tweener-sized Sorento and Santa Fe are shown with midsize SUVs and small SUVs, and the pricey FJ Cruiser and Xterra with smaller utilities and the Volkswagen Touareg with luxury SUVs... because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Midsize SUV Sales In America - March 2015 YTD
Midsize SUV Sales In America - April 2014 YTD
Midsize SUV Sales In America - February 2014 YTD
Midsize SUV Sales In America - March 2013 YTD
Top 20 Best-Selling SUVs In America - March 2014
U.S. Auto Sales Brand Rankings - March 2014 YTD
Small SUV Sales In America - March 2014 YTD
Large SUV Sales In America - March 2014 YTD

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