Small And Midsize Luxury Car Sales In America – March 2014 YTD


2014 Kia K900 interior

In March 2014, U.S. sales of BMW’s 3-Series and its 4-Series coupe offshoot increased for the eleventh consecutive time. 

With a few extra sales by way of the new Audi A3 sedan, an uptick in Lexus CT volume, an extra 427 Volvo S60 sales, 620 Volvo V60s, more than a doubling of Lexus IS sales, a big Infiniti bump, and 1725 CLAs, the 3-Series-owned small/entry luxury category was up 8% in March 2014 despite big losses at Acura, moderate declines at Audi, a 17% drop in Cadillac ATS volume, and a 2736-unit decrease for the Mercedes-Benz C-Class.

Mercedes-Benz also sold 6335 E-Class sedans, wagons, coupes, and convertibles in March 2014, a 58% year-over-year increase. You now have the option to buy, in the E-Class’s stead, a Kia K900 in addition to the Hyundai Equus. March was just the first month for the big K900, and only 105 were sold. 

One could assume that Kia will soon sell K900s in much larger numbers, except Kia probably won’t. Hyundai’s best Equus sales month, August 2013, produced just 435 sales. Perhaps that’s a big number for a $61,250 Hyundai, but it’s a tiny sum in comparison to the E-Class and 5-Series and doesn’t even hold a candle to what little Jaguar can do with the XF.

The K900, of course, isn’t about volume. It’s about brand perception; the way you view the Forte. On that note, however, it’s certainly conceivable that the much less costly Genesis sedan has done more for Hyundai’s Elantra than the Equus has. Equus/K900 rarity precludes the car from carrying much sway.


No one is under the impression that the Kia K900 is “mid”-sized. But it’s not priced like an S-Class rival. Moreover, there are more than three “sizes” of vehicles. You’re not buying t-shirts at Old Navy here. Besides which, automakers aren’t forced to size their vehicles in line with the sizes already used by their competitors.

As you can see above, GCBC has installed a new chart format above. It’s interactive and expandable in the top right – it’s highly scrollable. You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2015 • April 2014 • February 2014March 2013

Small/Entry 
Luxury Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
1683
2059 -18.3% 4141 5614 -26.2%
1119
1492 -25.0% 2923 4176 -30.0%
300
120 150% 863 743 16.2%
3692
3951 -6.6% 8687 9795 -11.3%
1536
1628 -5.7% 3491 4001 -12.7%
557
594 -6.2% 904 1291 -30.0%
10,120
8858 14.2% 24,405 20,662 18.1%
2982
3587 -16.9% 7318 9750 -24.9%
2595
5572 -53.4% 5248 12,916 -59.4%
3795
10,019
1480
1062 39.4% 4000 3245 23.3%
1 -100% 2 -100%
4893
2255 117% 11,458 5173 121%
5660
8396 -32.6% 17,029 22,912 -25.7%
1725
6129
36
199 -81.9% 62 522 -88.1%
2384
1957 21.8% 5284 5947 -11.1%
602
1259
Total
45,159
41,731 8.2% 113,220 106,749 6.1%

Midsize Luxury Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
387
344 12.5% 1178 384 207%
2004
3080 -34.9% 4852 6793 -28.6%
2212
1746 26.7% 5436 4375 24.3%
854
797 7.2% 2106 2083 1.1%
3865
5306 -27.2% 10,952 12,139 -9.8%
2918
2791 4.6% 7659 7862 -2.6%
-100% 3 -100%
1 -100%
2126
3061 -30.5% 5880 7130 -17.5%
331
291 13.7% 918 814 12.8%
646
641 0.8% 1593 1568 1.6%
742
800 -7.3% 2296 1899 20.9%
105
105
6784
6798 -0.2% 15,103 16,801 -10.1%
2484
1882 32.0% 5358 4089 31.0%
1034
924 11.9% 2440 2755 -11.4%
4052
2360 71.7% 9218 3758 145%
604
563 7.3% 1483 1695 -12.5%
6335
4009 58.0% 15,872 13,689 15.9%
5 -100% 4 20 -80.0%
175
188 -6.9% 612 515 18.8%
382
431 -11.4% 910 1120 -18.8%
Total
33,988
36,017 -5.6% 93,975 89,493 5.0%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
^ BMW USA, not GCBC, has decided to combine sales figures for the 3-Series and 4-Series, the 1-Series and 2-Series. Acura has done the same with the new RLX and old RL.
^ A4 includes Allroad, without which A4 sales were down 2% to 3334 in March; down 9% to 7744 YTD.
^ Combined, the new Q50 and the outgoing G were up 15% to 6390 in March. Jointly, Q50 and G sedan sales were up 28% to 5796 in March, and the Q60 & G37 coupe/convertible were down 43% to 594.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the Acura ILX here but also with mainstream cars like the Buick Verano, too, and the Audi A5 is also displayed with coupes and convertibles… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In America – March 2015 YTD
Small & Midsize Luxury Car Sales In America – April 2014 YTD
Small/Midsize Luxury Car Sales In America – February 2014 YTD
Small/Midsize Luxury Car Sales In America – March 2013 YTD
Top 20 Best-Selling Cars In America – March 2014
U.S. Auto Sales Brand Rankings – March 2014 YTD
Large Luxury Car Sales In America – March 2014 YTD