Pickup Truck-Free USA Auto Sales Brand Rankings - March 2014 YTD

2015 Ford F-150 front
What if automakers had no pickup trucks to sell? What if they had no pickup trucks and no commercial-oriented vans to sell? 

The U.S. auto industry would certainly be a different place. Without the F-Series, E-Series, and Transit Connect, Ford would have lost 208,396 first-quarter sales in 2014, 37% of its new vehicle sales. 

General Motors would have lost 170,341 of its January-March 2014 sales. 

Chrysler's Ram brand is wholly made up of trucks and commercial vans. 

Mercedes-Benz USA generates 6% of its volume with the Sprinter van. 


To answer those two original questions with specific numbers, GoodCarBadCar has inserted two very new versions of our monthly brand rankings below. These are results for the first quarter of 2014 - January, February, and March - and the three left-hand columns pertain to the sales actually achieved by the automakers listed in the left-most column. But if you click the header in the box that says, "2014 Q1 (Pickup Trucks Excluded)", automakers will then be ranked by their sales as if pickup trucks didn't exist. 

Farther down the page, you can do the same, except in this instance, when you click the header in the box that says, "2014 Q1 (Pickup Trucks & Commercial Vans Excluded)", you will, as the header suggests, see automakers ranked by their U.S. year-to-date sales as if the F-Series and E-Series and Transit Connect didn't exist. 

This has no bearing on reality: Ford makes the majority of its global profits off the F-Series. They won't be getting rid of North America's most popular vehicle line any time soon. But if you were curious about the impact trucks have on America's leading automobile manufacturers, these breakdowns should help you find a measure of understanding.
2013 Nissan NV200
Brands affected in the first table include Cadillac, Chevrolet, Ford, GMC, Honda, Nissan, Ram, Suzuki, and Toyota. Brands affected in the second table include Chevrolet, Ford, GMC, Mercedes-Benz, Nissan, and Ram, with its plunge to the bottom.

Without its F-Series trucks, Ford maintains its top-dog status in the U.S., outselling Toyota by 6475 sales. (General Motors would keep its top manufacturer status with 499,538 sales, 41,172 sales ahead of Toyota Motor Sales, USA, Inc.) But without trucks and commercial vans, the Blue Oval brand falls to 350,261 sales, nearly 29,000 sales behind the Toyota brand, which doesn't market commercial vans in America. Nissan's lead over Honda, meanwhile, shrinks to just 13,191 units from 36,339 when the NVs, Titan, and Frontier were included.

Click Column Headers To Sort
Automaker
2014 Q1
(With
Pickup
Trucks)
2013 Q1
(With
Pickup
Trucks)
%
Change
2014 Q1
(Pickup
Trucks
Excluded)
2013 Q1
(Pickup
Trucks
Excluded)
%
Change
Ford558,657 580,917 -3.8%385,299412,074-6.5%
Chevrolet
452,683
469,704
-3.6%
344,841
344,586
0.1%
Toyota
441,455
456,327
-3.3%
378,824
393,280
-3.7%
Nissan
323,745
290,905
11.3%
302,565
273,615
10.6%
Honda
287,406
302,698
-5.1%
283,562
298,433
-5.0%
Hyundai
160,013
164,330
-2.6%
160,013
164,330
-2.6%
Jeep
145,839
100,951
44.5%
145,839
100,951
44.5%
Dodge
145,224
158,751
-8.5%
145,224
158,751
-8.5%
Kia
133,006
126,932
4.8%
133,006
126,932
4.8%
Subaru
112,388
92,527
21.5%
112,388
92,527
21.5%
GMC
104,468
104,927
-0.4%
62,253
63,495
-2.0%
Volkswagen
87,323
98,178
-11.1%
87,323
98,178
-11.1%
Mazda
78,058
78,282
-0.3%
78,058
78,282
-0.3%
Mercedes-Benz
77,238
73,024
5.8%
77,238
73,024
5.8%
Chrysler
72,483
79,684
-9.0%
72,483
79,684
-9.0%
BMW
72,377
64,902
11.5%
72,377
64,902
11.5%
Lexus
65,085
56,740
14.7%
65,085
56,740
14.7%
Buick
52,898
47,620
11.1%
52,898
47,620
11.1%
Cadillac
39,588
42,712
-7.3%
39,546
42,138
-6.2%
Acura
37,948
34,953
8.6%
37,948
34,953
8.6%
Audi
35,228
34,186
3.0%
35,228
34,186
3.0%
Infiniti
31,221
27,376
14.0%
31,221
27,376
14.0%
Lincoln
21,603
15,899
35.9%
21,603
15,899
35.9%
Mitsubishi
19,840
15,996
24.0%
19,840
15,996
24.0%
Scion
14,457
16,377
-11.7%
14,457
16,377
-11.7%
Volvo
13,698
15,107
-9.3%
13,698
15,107
-9.3%
Land Rover
13,079
12,419
5.3%
13,079
12,419
5.3%
Fiat
11,425
9,612
18.9%
11,425
9612
18.9%
Porsche
10,136
9,649
5.0%
10,136
9649
5.0%
Mini
8,657
14,055
-38.4%
8,657
14,055
-38.4%
Tesla °
6,016
5,990
0.4%
6,016
5,990
0.4%
Jaguar
4,715
3,585
31.5%
4,715
3,585
31.5%
Maserati
2,368
549
331%
2,368
549
331%
Bentley
650
574
13.2%
650
574
13.2%
Suzuki
---
5,946
-100%
---
5,498
-100%
Source: Automakers & ANDC
° Automotive News estimate

Click Column Headers To Sort
Automaker
2014 Q1
(With Pickup Trucks
&
Commercial Vans)
2013 Q1
(With Pickup Trucks
&
Commercial Vans)
%
Change
2014 Q1
(Pickup
Trucks
& Commercial Vans
Excluded)
2013 Q1 (Pickup
Trucks
& Commercial
Vans
Excluded)
%
Change
Ford558,657 580,917 -3.8%350,261374,009-6.3%
Chevrolet
452,683
469,704
-3.6%
330,656
329,055
0.5%
Toyota
441,455
456,327
-3.3%
378,824
393,280
-3.7%
Nissan
323,745
290,905
11.3%
296,753
270,283
9.8%
Honda
287,406
302,698
-5.1%
283,562
298,433
-5.0%
Hyundai
160,013
164,330
-2.6%
160,013
164,330
-1.9%
Jeep
145,839
100,951
44.5%
145,839
100,951
44.5%
Dodge
145,224
158,751
-8.5%
145,224
158,751
-8.5%
Kia
133,006
126,932
4.8%
133,006
126,932
4.8%
Subaru
112,388
92,527
21.5%
112,388
92,527
21.5%
GMC
104,468
104,927
-0.4%
56,168
61,246
-8.3%
Ram
100,993
79,354
27.3%
---
---
---
Volkswagen
87,323
98,178
-11.1%
87,323
98,178
-11.1%
Mazda
78,058
78,282
-0.3%
78,058
78,282
-0.3%
Mercedes-Benz
77,238
73,024
5.8%
72,614
69,190
4.9%
Chrysler
72,483
79,684
-9.0%
72,483
79,684
-9.0%
BMW
72,377
64,902
11.5%
72,377
64,902
11.5%
Lexus
65,085
56,740
14.7%
65,085
56,740
14.7%
Buick
52,898
47,620
11.1%
52,898
47,620
11.1%
Cadillac
39,588
42,712
-7.3%
39,546
42,138
-6.2%
Acura
37,948
34,953
8.6%
37,948
34,953
8.6%
Audi
35,228
34,186
3.0%
35,228
34,186
3.0%
Infiniti
31,221
27,376
14.0%
31,221
27,376
14.0%
Lincoln
21,603
15,899
35.9%
21,603
15,899
35.9%
Mitsubishi
19,840
15,996
24.0%
19,840
15,996
24.0%
Scion
14,457
16,377
-11.7%
14,457
16,377
-11.7%
Volvo
13,698
15,107
-9.3%
13,698
15,107
-9.3%
Land Rover
13,079
12,419
5.3%
13,079
12,419
5.3%
Fiat
11,425
9,612
18.9%
11,425
9612
18.9%
Porsche
10,136
9,649
5.0%
10,136
9649
5.0%
Mini
8,657
14,055
-38.4%
8,657
14,055
-38.4%
Tesla °
6,016
5,990
0.4%
6,016
5,990
0.4%
Jaguar
4,715
3,585
31.5%
4,715
3,585
31.5%
Maserati
2,368
549
331%
2,368
549
331%
Bentley
650
574
13.2%
650
574
13.2%
Suzuki
---
5,946
-100%
---
5,498
-100%
Source: Automakers & ANDC
° Automotive News estimate
This post was updated at 8:13 AM on 04.22.2014 with revised Hyundai sales figures for the pickup trucks-excluded and trucks/vans-excluded columns.

RECOMMENDED READING
U.S. Auto Sales Brand Rankings - March 2014 YTD
Top 13 Best-Selling Trucks In America - March 2014 YTD
Commercial Van Sales In America - March 2014 YTD
All Vehicles & Brands Ranked By March 2014 YTD U.S. Sales

No comments:

Post a Comment

Please stay on topic. Feel free to argue and debate, but stay friendly and do not get personal. Comments signed as Anonymous will likely be rejected as possible spam. Login with a Google account or assign yourself a name. Keep in mind, kids read this site.

If the post on which you are commenting is more than 40 days old, the comment will undergo moderation as a means of avoiding spam.