Mini USA Car Sales Charts – March 2014 YTD


2014 Mini Countryman All4

Mini USA’s sales figures continue to be all but irrelevant in the lead-up to the launch of BMW’s third hardtop Mini. Sales of the “original” Cooper Hardtop were down 75% to just 687 units in March 2014. Had that decline not occurred, Mini sales would have been down 6% to 5718 units in March.

March 2014 Mini USA auto sales chart

Instead, with that 2063-unit loss, Mini USA sales slid 40%. 

Sales of the Paceman were level at 169. The Paceman, Mini’s newest vehicle line, along with the other two newbies – Coupe and Roadster – accounted for just 11% of the brand’s March output. They won’t be replaced after their current iterations die off.

The Countryman kept Mini dealers afloat last month, however, with a slight 100-unit increase. The Countryman generated 51% of Mini’s U.S. March volume.

Fiat sold 3316 500s in March plus 1422 500Ls. Volkswagen sold 2131 hardtop Beetles and 1301 Beetle Convertibles.

Click Column Headers To Sort • April 2014 • February 2014 • March 2013

Mini
March
2014
March
2013
%
Change
2014
YTD
2013
YTD

Change
Mini Cooper Hardtop
687
2750 -75.0% 1964 6390 -69.3%
Mini Cooper Convertible
352
421 -16.4% 644 719 -10.4%
Mini Cooper Clubman
344
431 -20.2% 780 838 -6.9%
Mini Countryman
1861
1761 5.7% 4305 4839 -11.0%
Mini Coupe 
99
230 -57.0% 262 445 -41.1%
Mini Roadster
143
309 -53.7% 296 655 -54.8%
Mini Paceman
169
169 0.0% 406 169 140%
Total
3655
6071 -39.8% 8657 14,055 -38.4%

Source: BMW of North America

RECOMMENDED READING
Mini USA Car Sales Charts – April 2014 YTD
Mini USA Car Sales Charts – February 2014 YTD
Mini USA Car Sales Charts – March 2013 YTD
U.S. Auto Sales Brand Rankings – March 2014 YTD
Top 20 Best-Selling Cars In America – March 2014