Mini USA Car Sales Charts - March 2014 YTD

2014 Mini Countryman All4
Mini USA's sales figures continue to be all but irrelevant in the lead-up to the launch of BMW's third hardtop Mini. Sales of the "original" Cooper Hardtop were down 75% to just 687 units in March 2014. Had that decline not occurred, Mini sales would have been down 6% to 5718 units in March.


March 2014 Mini USA auto sales chart
Instead, with that 2063-unit loss, Mini USA sales slid 40%. 

Sales of the Paceman were level at 169. The Paceman, Mini's newest vehicle line, along with the other two newbies - Coupe and Roadster - accounted for just 11% of the brand's March output. They won't be replaced after their current iterations die off.

The Countryman kept Mini dealers afloat last month, however, with a slight 100-unit increase. The Countryman generated 51% of Mini's U.S. March volume.

Fiat sold 3316 500s in March plus 1422 500Ls. Volkswagen sold 2131 hardtop Beetles and 1301 Beetle Convertibles.

Click Column Headers To Sort • April 2014 • February 2014 • March 2013
Mini
March
2014
March
2013
%
Change
2014
YTD
2013
YTD

Change
Mini Cooper Hardtop
687
2750-75.0%1964 6390 -69.3%
Mini Cooper Convertible
352
421-16.4%644 719 -10.4%
Mini Cooper Clubman
344
431-20.2%780 838 -6.9%
Mini Countryman
1861
17615.7%4305 4839 -11.0%
Mini Coupe 
99
230-57.0%262 445 -41.1%
Mini Roadster
143
309-53.7%296 655 -54.8%
Mini Paceman
169
1690.0%406 169 140%
---
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Total
3655
6071-39.8%8657 14,055 -38.4%
Source: BMW of North America

RECOMMENDED READING
Mini USA Car Sales Charts - April 2014 YTD
Mini USA Car Sales Charts - February 2014 YTD
Mini USA Car Sales Charts - March 2013 YTD
U.S. Auto Sales Brand Rankings - March 2014 YTD
Top 20 Best-Selling Cars In America - March 2014

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