Sporty Car Sales In Canada – March 2014 YTD


2014 Alfa Romeo 4C

Ford Canada sold fewer Mustangs in March 2014 than in March 2013, a not unexpected event given the car’s forthcoming replacement, but the Mustang still easily outsold its two most direct rivals.

Canada sports car sales chart March 2014
Click Chart To Expand

Camaro sales doubled, year-over-year, but only from a dreadfully low-volume March in 2013. Last month, Camaro sales were down 15% compared with March 2012. The Dodge Challenger is slightly less popular this year than last year, and together with the Camaro’s rise, is not the number two seller in the category as it was at this time last year.

Mercedes-Benz Canada sold 51 SLK roadsters in March, which represents a three-unit year-over-year decline. The SLK managed, nevertheless, to outsell the Audi TT, BMW Z4, Jaguar F-Type, and Porsche’s combined Boxster/Cayman efforts. And the Mazda MX-5 Miata.

Mazda is planning on replacing the MX-5 soon, but the New York Auto Show isn’t the venue for its debut. Mazda instead showed the new MX-5’s underpinnings and a 25th anniversary edition of the current third-gen Miata. We’re long past the point at which the world’s most popular roadster needed to be replaced: Canadian MX-5 sales in 2013 were down 69% compared with the 1814 sold in 2007, a year in which Mazda also sold 659 copies of the RX-8.

2014 Mazda MX-5 Miata 25th anniversary

Some of the cars you see below will have some very low-volume Italian competition in 2015. Alfa Romeo will sell the 4C in Canada – Chrysler Canada said so in a press release, and we’ve included an image above. But we’ve not yet been told out of which stores the Alfa will be marketed. Fiat locations? The odd Maserati showroom? Alongside the… er, Ram 1500 Ecodiesel?

In the United Kingdom, a basic 4C has a base price that’s 16% higher than the base price of a Porsche Boxster, 12% less than the base price of a Jaguar F-Type Coupe. If that were to hold true in Canada – and we’re not saying it will – the 4C will start somewhere between $64,000 and $65,000 here. (Using the same foundation, U.S. pricing for the Alfa Romeo 4C would begin between $57,000 and $60,000.)

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, roadsters, convertibles, and wannabe hot hatches any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2015 • April 2014 • February 2014March 2013

Sporty Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
260
130 100% 394 293 34.5%
292
239 22.2% 387 392 -1.3%
448
505 -11.3% 745 735 1.4%
Total
1000
874 14.4% 1526 1420 7.5%

Sporty Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
34
40 -15.0% 59 68 -13.2%
22
20 10.0% 37 25 48.0%
47
95
51
54 -5.6% 81 77 5.2%
26
48 -45.8% 48 81 -40.7%
22
37 5 640%
Total
202
162 24.7% 357 256 39.5%

Other Sporty Cars
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
235
258 -8.9% 456 471 -3.2%
1
13 -92.3% 2 357 -99.4%
47
47
164
388
107
14 664% 293 38 671%
94 -100% 12 127 -90.6%
6
8 -25.0% 14 15 -6.7%
142
170 -16.5% 259 289 -10.4%
37
68 -45.6% 89 128 -30.5%
14
25 -44.0% 32 38 -15.8%
4
5 -20.0% 5 9 -44.4%
38
49 -22.4% 128 85 50.6%
2 -100% 3 -100%
37
32 15.6% 62 49 26.5%
105
161 -34.8% 212 365 -41.9%
90
106 -15.1% 193 194 -0.5%
42
62 -32.3% 67 122 -45.1%
Total
1069
1067 0.2% 2259 2290 -1.4%

Sporty Hatchbacks
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
577
855 -32.5% 1379 1594 -13.5%
292
403 -27.5% 619 941 -34.2%
223
374 -40.4% 358 669 -46.5%
87
102 -14.7% 182 211 -13.7%
144
234 -38.5% 356 449 -20.7%
Total
1323
1968 -32.8% 2894 3864 -25.1%

Premium Sporty Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
20
4 400% 28 9 211%
2
3
10
19 1 1800%
6
15 -60.0% 13 20 -35.0%
1 -100%
57
50 14.0% 74 106 -30.2%
1
8 -87.5% 7 15 -53.3%
28
16 75.0% 31 22 40.9%
73
70 4.3% 120 162 -25.9%
Total
197
163 20.9% 295 336 -12.2%

Source: Automakers & ANDC
^ Mini sales include everything except the Countryman.
* also included in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the Audi A5 here and with luxury cars, because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch.

RECOMMENDED READING
Sporty Car Sales In Canada – March 2015 YTD
Sporty Car Sales In Canada – April 2014 YTD
Sporty Car Sales In Canada – February 2014 YTD
Sporty Car Sales In Canada – March 2013 YTD
Top 20 Best-Selling Cars In Canada – March 2014
Canada Auto Sales Brand Rankings – March 2014 YTD