Small SUV Sales In Canada – March 2014 YTD


2013 Hyundai Santa Fe Sport bike rack

A massive 50% year-over-year increase from Hyundai Canada’s Santa Fe Sport pushed the Ford Escape in March 2014, but the Escape was up to the challenge. It’s been a year since anything other than the Ford Escape led the small SUV/crossover category in Canada, and thus the overall lead among SUVs and crossovers, as well. 

Like its Kia partner, the Sorento, the Santa Fe Sport is tweener-sized, bigger than the Escape but smaller than the Explorer. And with pricing that spans a broad range, the Santa Fe Sport is most certainly a competitor for smaller utilities like the Escape, surging Nissan Rogue, and fast-improving Subaru Forester.

With improved sales also being reported by the leading Escape and numerous other high-volume crossovers – Equinox, CR-V, Tucson, Outlander, Rogue, Forester, Tiguan – the category as a whole was up 12% in March 2014 compared with March 2013. 

There were exceptions. Jeep has added 4084 Cherokee sales this year while losing 1619 Compass and Patriot sales. Although the loss was slight, Mazda Canada reported its first year-over-year decline in CX-5 sales. The RAV4 couldn’t match the pace it set when the latest iteration debuted late in 2013’s first quarter. 

Canada small SUV sales chart March 2014
Click Chart To Expand

The aging Dodge Journey was down 22%. And GMC Terrain volume is down sharply as sales of its fraternal Chevrolet twin increase rapidly. (GM Canada has also sold 1262 more Encores and Traxes this year than last.)

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2015 • April 2014 • February 2014March 2013

Small SUVs 
& Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
2310
1396 65.5% 4692 3451 36.0%
2060
2646 -22.1% 5512 6548 -15.8%
3790
3255 16.4% 9137 8411 8.6%
764
973 -21.5% 1974 2520 -21.7%
3114
2777 12.1% 6764 5785 16.9%
3369
2253 49.5% 6194 5711 8.5%
1032
880 17.3% 2650 2209 20.0%
1416
4084
502
766 -34.5% 1235 2237 -44.8%
2 -100% 9 -100%
436
452 -3.5% 1134 1751 -35.2%
1043
1212 -13.9% 2683 2889 -7.1%
484
515 -6.0% 1292 1331 -2.9%
1669
1771 -5.8% 3812 3442 10.7%
492
459 7.2% 1334 1112 20.0%
2483
1584 56.8% 6092 3429 77.7%
1136
1003 13.3% 2731 1691 61.5%
102 -100% 294 -100%
2561
3635 -29.5% 6687 6678 0.1%
741
561 32.1% 2136 1137 87.9%
Total
29,402
26,242 12.0% 70,143 60,635 15.7%

Smallest SUVs/Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
% Change
390
195 100% 1264 219 477%
729
643 13.4% 1448 1231 17.6%
145
115 26.1% 412 36 12.6%
434
732 -40.7% 1224 1889 -35.2%
382
360 6.1% 811 785 3.3%
611
473 29.2% 1349 1247 8.2%
Total
2691
2518 6.9% 6508 5407 20.4%

Offroaders
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
1911
1719 11.2% 4037 3913 3.2%
162
109 48.6% 318 234 35.9%
95
53 79.2% 203 145 40.0%
Total
2168
1881 15.3% 4558 4292 6.2%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ not including 423 Santa Fe XL sales (1025 YTD) which are shown exclusively with midsize SUVs and crossovers.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the Santa Fe and Sorento listed with midsize SUVs – they’re stuck in between in terms of size – as well as vehicles like the Wrangler and Xterra listed both here and there. The Buick Encore and Subaru XV Crosstrek and their gang are also listed with mainstream cars, because they’re sitting on a fence between SUVs and traditional passenger cars. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small SUV Sales In Canada – March 2015 YTD
Small SUV Sales In Canada – April 2014 YTD
Small SUV Sales In Canada – February 2014 YTD
Small SUV Sales In Canada – March 2013 YTD
Top 20 Best-Selling SUVs In Canada – March 2014 YTD
Canada Auto Sales Brand Rankings – March 2014 YTD
Midsize SUV Sales In Canada – March 2014 YTD