Small And Midsize Luxury Car Sales In Canada – March 2014 YTD


2015 Acura TLX sedan

BMW Canada’s 3-Series has taken a big hit this year, but the 3er remains Canada’s favourite premium brand passenger car. Combined sales of the 3-Series and 4-Series (the latter was a 3-Series at this time last year) are down 19% in 2014. The 3-Series and Audi Q5 are tied for the lead as Canada’s best-selling luxury auto brand products.

Canada luxury car sales chart March 2014
Click Chart To Expand

The 3-Series’ closest challenger, however, is in a transition phase, and as Mercedes-Benz’s W204 C-Class phases out and the W205 takes over, C-Class sales are down 18% in early 2014. 

Audi A4 sales are rising, but sales of its A5 coupe sibling are falling just a bit. The Lexus IS and Infiniti Q50 are stealing some market share, and Cadillac just reported the sixth consecutive month of year-over-year ATS improvement. 

Mercedes-Benz’s C-Class is also being challenged at the low end by the new CLA. March was the highest-volume CLA sales month so far in Canada. It’s been on sale since September. U.S. CLA sales have decreased in five consecutive months.

Honda Canada sold 13,002 Acura TLs and TSXs between 2011 and 2013. In the previous three years, they sold 17,926. (The U.S. decline was more dramatic.) TSX sales are down 26% in 2014; TL sales are rising slightly, but only from a terrible Q1 in 2013. TL sales are down 49% compared with the first quarter of 2012. They’re both being replaced by the new TLX. 

Yet regardless of how the new car drives or how it feels inside, the TLX appears to be hampered from the get-go by somewhat bland and repetitive styling. And if styling has been Acura’s passenger car issue since the handsome third-generation TL departed, why not go in a new direction? People should like the new TLX more than they will, but that’s not a convincing argument for the buyer who likes the way the new C-Class looks.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2015 • April 2014 • February 2014March 2013

Small/Entry 
Luxury Car
March 2014
March
2013
%
Change
2014
YTD
2013
YTD
% Change
256
284 -9.9% 482 653 -26.2%
86
66 30.3% 172 233 -26.2%
82 -100% 192 -100%
603
568 6.2% 1323 1257 5.3%
235
258 -8.9% 456 471 -3.2%
1
13 -92.3% 2 357 -99.4%
47
47
697
1244 -44.0% 1664 2546 -34.6%
164
388
314
267 17.6% 649 537 20.9%
37
68 -45.6% 89 128 -30.5%
370
272 36.0% 821 501 63.9%
138
78 76.9% 245 205 19.5%
371
105 253% 802 219 266%
301
363 -17.1% 693 742 -6.6%
701
1057 -33.7% 1629 1984 -17.9%
272
646
59 -100% 109 -100%
79
99 -20.2% 285 285 0.0%
90
160
Total
4762
4883 -2.5% 10,553 10,419 1.3%

Midsize Luxury Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
42
2 2000% 105 7 1400%
248
163 52.1% 423 399 6.0%
105
93 12.9% 216 196 10.2%
98
76 28.9% 222 155 43.2%
114
206 -44.7% 412 537 -23.3%
84
97 -13.4% 189 190 -0.5%
49
84 -41.7% 116 196 -40.8%
7
7 0.0% 13 13 0.0%
3
22 -86.4% 23 74 -68.9%
99
86 15.1% 192 141 36.2%
3
3
223
295 -24.4% 476 641 -25.7%
36
54 -33.3% 90 137 -34.3%
14
18 -22.2% 84 89 -5.6%
176
124 41.9% 314 178 76.4%
427
323 32.2% 806 623 29.4%
17 -100% 71 -100%
2
3 -33.3% 9 8 12.5%
57
58 -1.7% 134 148 -9.5%
Total
1611
1728 -6.8% 3827 3803 0.6%

Source: Automakers & ANDC
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Acura combines sales figures of the outgoing RL with the new RLX. Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad.
^ Total Infiniti G/Q50/Q60 sales: up 20% to 407 in March; up 45% to 910 YTD.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada – March 2015 YTD
Small & Midsize Luxury Car Sales In Canada – April 2014 YTD
Small & Midsize Luxury Car Sales In Canada – February 2014 YTD
Small & Midsize Luxury Car Sales In Canada – March 2013 YTD
Top 20 Best-Selling Cars In Canada – March 2014
Canada Auto Sales Brand Rankings – March 2014 YTD
Large Luxury Car Sales In Canada – March 2014 YTD