Top 15 Best-Selling Luxury Vehicles In Canada – March 2014


The BMW 3-Series was not the best-selling luxury brand vehicle in Canada in March 2014. 3-Series sales plunged 44% (31% if the 4-Series is taken into account) and it ranked fourth among premium brand automobiles.

Canada luxury auto brand market share chart March 2014
Click Chart To Expand

The two vehicles typically capable of potentially unseating the 3-Series, Mercedes-Benz’s C-Class and the Lexus RX, ranked third and second, respectively, in March 2014. 

The Audi Q5 was the most popular premium brand vehicle in March 2014, only a few sales ahead of the Lexus RX, but ahead nonetheless. In fact, the Q5 is tied for the lead with the aforementioned 3-Series as Canada’s luxury leader through the first quarter of 2014. 

It’s an exceedingly tight race, however. The Q5 and 3-Series lead the C-Class by just 35 units, which itself is just 16 sales ahead of the Lexus RX, which is just 16 sales ahead of the BMW X5. 

Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

March 2015 • April 2014 • February 2014March 2013

Rank
Luxury Vehicle
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
#1
Audi Q5
742 687 8.0% 1664 1581 5.2%
#2
Lexus RX
727 613 18.6% 1613 1476 9.3%
#3
Mercedes-Benz C-Class
701 1057 -33.7% 1629 1984 -17.9%
#4
BMW 3-Series *
697 1244 -44.0% 1664 2546 -34.6%
#5
BMW X5
654 273 140% 1597 628 154%
#6
Acura RDX
634 423 49.9% 1305 1175 11.1%
#7
Mercedes-Benz GLK-Class
617 779 -20.8% 1243 1430 -13.1%
#8
Audi A4 *
603 568 6.2% 1323 1257 5.3%
#9
Mercedes-Benz M-Class
587 430 36.5% 1307 1038 25.9%
#10
Acura MDX
568 783 -27.5% 1229 1205 2.0%
#11
BMW X1
440 273 61.2% 1055 507 108%
#12
Mercedes-Benz E-Class & CLS-Class ^
427 323 32.2% 806 623 29.4%
#13
BMW X3
403 829 -51.4% 941 1652 -43.0%
#14
Cadillac SRX
371 229 62.0% 843 558 51.1%
#15
Lexus IS
371 105 253% 802 219 266%

For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, Tesla, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $45K.

Rank
Vehicles With Base
Prices Above $50K
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
#1
BMW X5
654 273 140% 1597 628 154%
#2
Mercedes-Benz M-Class
587 430 36.5% 1307 1038 25.9%
#3
Mercedes-Benz E-Class & CLS-Class ^
427 323 32.2% 806 623 29.4%
#4
Land Rover Range Rover Sport
321 184 74.5% 753 432 74.3%
#5
Mercedes-Benz GL-Class
236 257 -8.2% 498 615 -19.0%
#6
Audi Q7
192 155 23.9% 428 373 14.7%
#7
Volkswagen Touareg
168 188 -10.6% 429 443 -3.2%
#8
Porsche Cayenne
166 164 1.2% 453 368 23.1%
#9
BMW 5-Series
114 206 -44.7% 412 537 -23.3%
#10
Land Rover Range Rover
108 60 80.0% 281 206 36.4%
#11
Chevrolet Corvette
107 14 664% 293 38 671%
#12
Toyota Sequoia
105 51 106% 247 154 60.4%
#13
Audi A6
105 93 12.9% 216 196 10.2%
#14
Mercedes-Benz S-Class & CL-Class ^
101 47 115% 286 98 192%
#15
Jaguar XF
99 86 15.1% 192 141 36.2%

Source: Automakers & ANDC
Red font indicates year-over-year declining sales
* A4 sales include sales of the unreported Allroad. BMW also sold 164 copies of the 3-Series two-door, now called the 4-Series. 
^ Mercedes-Benz Canada’s figures combine the E-Class with the CLS and the S-Class with the CL.
$50,000 CDN (before delivery) is an arbitrary borderline, but if GCBC was to follow this new system of designating only expensive vehicles as luxury vehicles, $50K seemed like a safe place to begin – it equals the average U.S. new car transaction price plus $15,000, plus another $5000 to account for Canadian increases. Plenty of less expensive vehicles with specific models feature prices above $50,000 – M, RS, and AMG models come to mind, specifically – but in the case of this list, we know that none of the registrations were of cars priced at $35,900, as would be the case with the BMW 320i, which costs less than a Hyundai Santa Fe 2.0T Limited. The biggest problem with a $50,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $48,940, sporty cars like the $49,500 Audi TT, and SUVs like the $49,990 Acura MDX. Volkswagen recently increased the base Touareg’s price to $50,975; GM jacked up the base Tahoe/Yukon price up to $51,580. The new Cadillac CTS sedan’s base price is above $50,000, but not the base price for other cars in the CTS lineup. Yet.
Total Infiniti G/Q50/Q60 volume: up 20% to 407 in March, up 45% to 910 YTD.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In Canada – March 2015
Top 15 Best-Selling Luxury Vehicles In Canada – April 2014
Top 15 Best-Selling Luxury Vehicles In Canada – February 2014
Top 15 Best-Selling Luxury Vehicles In Canada – March 2013