Top 15 Best-Selling Luxury Vehicles In Canada - March 2014

The BMW 3-Series was not the best-selling luxury brand vehicle in Canada in March 2014. 3-Series sales plunged 44% (31% if the 4-Series is taken into account) and it ranked fourth among premium brand automobiles.

Canada luxury auto brand market share chart March 2014
Click Chart To Expand
The two vehicles typically capable of potentially unseating the 3-Series, Mercedes-Benz's C-Class and the Lexus RX, ranked third and second, respectively, in March 2014. 

The Audi Q5 was the most popular premium brand vehicle in March 2014, only a few sales ahead of the Lexus RX, but ahead nonetheless. In fact, the Q5 is tied for the lead with the aforementioned 3-Series as Canada's luxury leader through the first quarter of 2014. 


It's an exceedingly tight race, however. The Q5 and 3-Series lead the C-Class by just 35 units, which itself is just 16 sales ahead of the Lexus RX, which is just 16 sales ahead of the BMW X5. 

Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC's Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

March 2015 • April 2014 • February 2014March 2013

Rank
Luxury Vehicle
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
#1
Audi Q5
7426878.0%166415815.2%
#2
Lexus RX
72761318.6%161314769.3%
#3
Mercedes-Benz C-Class
7011057-33.7%16291984-17.9%
#4
BMW 3-Series *
6971244-44.0%16642546-34.6%
#5
BMW X5
654273140%1597628154%
#6
Acura RDX
63442349.9%1305117511.1%
#7
Mercedes-Benz GLK-Class
617779-20.8%12431430-13.1%
#8
Audi A4 *
6035686.2%132312575.3%
#9
Mercedes-Benz M-Class
58743036.5%1307103825.9%
#10
Acura MDX
568783-27.5%122912052.0%
#11
BMW X1
44027361.2%1055507108%
#12
Mercedes-Benz E-Class & CLS-Class ^
42732332.2%80662329.4%
#13
BMW X3
403829-51.4%9411652-43.0%
#14
Cadillac SRX
37122962.0%84355851.1%
#15
Lexus IS
371105253%802219266%
For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, Tesla, and Lotus don't report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don't sell vehicles with base prices higher than $45K.

Rank
Vehicles With Base
Prices Above $50K
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
#1
BMW X5
654273140%1597628154%
#2
Mercedes-Benz M-Class
58743036.5%1307103825.9%
#3
Mercedes-Benz E-Class & CLS-Class ^
42732332.2%80662329.4%
#4
Land Rover Range Rover Sport
32118474.5%75343274.3%
#5
Mercedes-Benz GL-Class
236257-8.2%498615-19.0%
#6
Audi Q7
19215523.9%42837314.7%
#7
Volkswagen Touareg
168188-10.6%429443-3.2%
#8
Porsche Cayenne
1661641.2%45336823.1%
#9
BMW 5-Series
114206-44.7%412537-23.3%
#10
Land Rover Range Rover
1086080.0%28120636.4%
#11
Chevrolet Corvette
10714664%29338671%
#12
Toyota Sequoia
10551106%24715460.4%
#13
Audi A6
1059312.9%21619610.2%
#14
Mercedes-Benz S-Class & CL-Class ^
10147115%28698192%
#15
Jaguar XF
998615.1%19214136.2%
Source: Automakers & ANDC
Red font indicates year-over-year declining sales
* A4 sales include sales of the unreported Allroad. BMW also sold 164 copies of the 3-Series two-door, now called the 4-Series. 
^ Mercedes-Benz Canada's figures combine the E-Class with the CLS and the S-Class with the CL.
$50,000 CDN (before delivery) is an arbitrary borderline, but if GCBC was to follow this new system of designating only expensive vehicles as luxury vehicles, $50K seemed like a safe place to begin - it equals the average U.S. new car transaction price plus $15,000, plus another $5000 to account for Canadian increases. Plenty of less expensive vehicles with specific models feature prices above $50,000 - M, RS, and AMG models come to mind, specifically - but in the case of this list, we know that none of the registrations were of cars priced at $35,900, as would be the case with the BMW 320i, which costs less than a Hyundai Santa Fe 2.0T Limited. The biggest problem with a $50,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $48,940, sporty cars like the $49,500 Audi TT, and SUVs like the $49,990 Acura MDX. Volkswagen recently increased the base Touareg's price to $50,975; GM jacked up the base Tahoe/Yukon price up to $51,580. The new Cadillac CTS sedan's base price is above $50,000, but not the base price for other cars in the CTS lineup. Yet.
Total Infiniti G/Q50/Q60 volume: up 20% to 407 in March, up 45% to 910 YTD.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In Canada - March 2015
Top 15 Best-Selling Luxury Vehicles In Canada - April 2014
Top 15 Best-Selling Luxury Vehicles In Canada - February 2014
Top 15 Best-Selling Luxury Vehicles In Canada - March 2013

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