Canada Auto Sales Brand Rankings - March 2014 YTD

2013 Jaguar F-Type V6
Canadian Jaguar Sales Jumped 43% In March 2014
Industry-wide sales in Canada were only slightly better than level in March 2014, a slower end (percentage-wise) to a decent first quarter. March volume was 48% stronger than February's results. In 2013, March marked a 52% improvement over February's total.

Canada auto sales market share chart March 2014
Click Chart To Expand
According to Desrosiers Automotive Reports, passenger car sales slid 6% and accounted for just 42% of total sales. Everything that isn't a car - a group which includes SUVs and crossovers and minivans and pickup trucks - were up 5%.

Leading all luxury brands in March 2014 was Mercedes-Benz, which outsold struggling BMW by more than 1000 units. 

The Chrysler Group was Canada's leading manufacturer for the third consecutive month, outselling Ford Canada by 2259 units; 7726 units year-to-date. Ford hasn't actually led a month since November of last year, although the Ford brand itself is routinely Canada's top-selling make.


Indeed, Ford's own Blue Oval brand sold 21,895 new vehicles in March 2014, an 11% decrease, but still far more vehicles than any other brand managed. Aside from the big gains at Smart and Jaguar, rather low-volume manufacturers, Canada's biggest auto brand gain was reported by Jeep, sales of which jumped 41%. On the flip side, Volkswagen's struggles have now crossed the border from the U.S. into Canada, where sales slid 31% in March. 

Don't like to see automakers arranged alphabetically? Click column headers to sort automakers by March ranking, March 2014 sales, year-over-year change, year-to-date totals, or any other order. Best seller lists for cars, trucks, and SUVs will be added in the next couple of weeks. In the coming days, GCBC will also publish a complete list of March sales for every single vehicle line, a list which includes brand results. To find out what you can expect, you can see February's version of that post here. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC's Sales Stats page.

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
March 2015 • April 2014 • February 2014 • March 2013
Updated at 11:54 PM AT on 04.04.2014
Rank
Automaker
March
2014
%
Change
2014
YTD
%
Change
March
2014
Market
Share
YTD 
Market
Share
#19
1838
6.4%
3721
0.9%
1.2%
1.0%
#18
2052
4.0%
4442
2.2%
1.3%
1.2%
#36
26
117%
44
37.5%
0.1%
0.1%
#16
2689
-10.4%
6475
-1.3%
1.7%
1.8%
#22
1440
35.5%
3304
46.4%
0.9%
0.9%
#25
847
11.4%
1889
12.1%
0.5%
0.5%
#3
13,715
12.3%
27,569
-7.9%
8.7%
7.7%
#17
2216
-15.0%
4681
-17.6%
1.4%
1.3%
#7
8324
-11.7%
21,673
-2.8%
5.3%
6.0%
#24
953
11.5%
1947
22.1%
0.6%
0.5%
#1
Ford
21,895
-10.8%
51,991
-7.7%
13.9%
14.4%
#11
5788
-6.4%
13,000
-7.8%
3.7%
3.6%
#4
13,454
5.4%
28,099
8.7%
8.5%
7.8%
#5
12,707
5.8%
27,516
-2.1%
8.1%
7.6%
#23
1066
4.1%
2597
15.1%
0.7%
0.7%
#33
209
43.2%
382
41.5%
0.1%
0.1%
#12
5081
41.2%
12,800
28.5%
3.2%
3.6%
#10
5881
0.1%
14,150
3.2%
3.7%
3.9%
#26
734
25.5%
1747
30.5%
0.5%
0.5%
#21
1594
30.5%
3488
22.3%
1.0%
1.0%
#27
495
7.5%
1152
-5.4%
0.3%
0.3%
#35
41
242%
100
223%
0.1%
0.1%
#9
6536
-19.8%
14,564
-13.0%
4.2%
4.0%
#14
3715
0.2%
8183
7.6%
2.4%
2.3%
#29
368
-24.7%
770
-25.6%
0.2%
0.2%
#20
1775
-11.5%
4779
0.3%
1.1%
1.3%
#6
9404
26.4%
21,037
27.8%
6.0%
5.8%
#30
333
9.9%
742
10.1%
0.2%
0.2%
#8
8075
5.1%
19,768
7.0%
5.1%
5.5%
#32
294
-29.7%
690
-27.7%
0.2%
0.2%
#31
320
188%
458
123%
0.2%
0.1%
#15
3476
11.5%
8185
20.0%
2.2%
2.3%
#34
---
-100%
---
-100%
0.0%
0.0%
#2
15,509
5.9%
34,600
5.8%
9.9%
9.6%
#13
4026
-31.6%
11,442
-13.1%
2.6%
3.2%
#28
419
1.0%
1000
0.3%
0.3%
0.3%
---
---
---
---
---
---
 ---
--- 

24,649
2.0%
60,869
4.9%
15.7%
16.9%

22,390
-10.7%
53,143
-7.7%
14.2%
14.8%

21,790
7.8%
45,762
-4.6%
13.8%
12.7%

18,588
3.9%
41,666
-0.4%
11.8%
11.6%

17,397
6.8%
38,778
6.2%
11.1%
10.8%

15,292
5.5%
31,820
7.7%
9.7%
8.8%

10,470
23.7%
23,634
26.3%
6.7%
6.6%

6437
-21.2%
16,670
-8.5%
4.1%
4.6%

4035
5.6%
8641
10.6%
2.6%
2.4%
3057
-12.4%
7245
-4.6%
1.9%
2.0%

943
29.0%
2129
32.3%
0.6%
0.6%
---
---
---
---
---
---
---
---
---
Total
157,373
0.3%
360,185
0.9%
---
---
Source: Automakers, Desrosiers, AIAMCANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini, nor as of yet, Bentley
^ Excluding Sprinter: down 1.2% to 3370 in March; up 6.8% to 7316 YTD.

RECOMMENDED READING
Canada Auto Sales Brand Rankings - March 2015 YTD
Canada Auto Sales Brand Rankings - April 2014 YTD
Canada Auto Sales Brand Rankings - February 2014 YTD
Canada Auto Sales Brand Rankings - 2013 Year End
Canada Auto Sales Brand Rankings - March 2013 YTD
Top 30 Best-Selling Vehicles In Canada - March 2014

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