Small Car Sales In America – February 2014 YTD


2013 Ford Focus ST yellow

Symptomatic of a struggling U.S. compact car market, Ford hasn’t sold more than 16,000 copies of the global best-selling Focus in any of the last five months. Previous to this, Focus sales had topped 16,000 units in 20 consecutive months. 

In fact, in eleven of those 20 months, Ford sold more than 20,000 copies of the Focus in the United States. Theories from automotive enthusiasts suggest a halo model like the Focus ST will pay off with greater awareness, and thus greater sales, of the regular lineup. That hasn’t yet proven to be true.

USA small car sales chart February 2014

The Focus has a long list of rivals, but perhaps no rival more direct than the Chevrolet Cruze. Cruze volume has increased each year since the model was introduced, and Chevrolet has recorded an early 19% year-over-year boost through the first two months of 2014. If anything, the diesel-powered Cruze is the nameplate’s halo car, but it’s exceedingly rare. HybridCars.com says only 508 – just 2.3% – of the Cruze’s February volume was generated by the diesel car.

The Cruze did outsell last year’s compact leader, the Honda Civic, in February 2014. That wasn’t enough to make it the segment leader, however, as total Toyota Corolla volume climbed above 25,000 units.

Meanwhile, subcompact sales slid 4% in February as the class-leading Nissan Versa plunged 22%.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small cars – city cars, warm hatches, subcompacts, compacts, and urban crossovers – any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • February 2015 • March 2014 • January 2014 • February 2013

Compact
February
2014
February
2013
%
Change
2014
YTD
2013
YTD

Change
1301
1997 -34.9% 2458 3555 -30.9%
4472
4171 7.2% 7592 7831 -3.1%
21,836
17,947 21.7% 38,664 32,471 19.1%
4888
7720 -36.7% 9939 14,874 -33.2%
15,926
20,808 -23.5% 27,929 36,969 -24.5%
21,575
22,713 -5.0% 43,399 44,594 -2.7%
16,393
16,219 1.1% 31,719 28,393 11.7%
5513
5003 10.2% 10,237 9411 8.8%
7286
10,554 -31.0% 13,520 18,628 -27.4%
1279
2420 -47.1% 2179 4616 -52.8%
12,339
10,058 22.7% 21,466 19,037 12.8%
6360
6001 6.0% 12,145 11,897 2.1%
813 -100% 1639 -100%
25,299
24,999 1.2% 48,052 48,821 -1.6%
1649
3020 -45.4% 3361 5669 -40.7%
11,908
11,968 -0.5% 21,676 22,490 -3.6%
Total
158,024
166,411 -5.0% 294,336 310,895 -5.3%

Subcompact
February
2014
February
2013
%
Change
2014
YTD
2013
YTD
%
Change
7586
6025 25.9% 14,173 13,202 7.4%
4844
5015 -3.4% 9006 9300 -3.2%
3121
3775 -17.3% 6243 6931 -9.9%
5925
4750 24.7% 10,165 8245 23.3%
2833
3339 -15.2% 5995 5809 3.2%
699
1028 -32.0% 1606 2571 -37.5%
1116
2286
10,280
13,100 -21.5% 18,804 23,370 -19.5%
2681
3148 -14.8% 5148 5839 -11.8%
1334
2045 -34.8% 2339 4942 -52.7%
Total
40,419
42,225 -4.3% 75,765 80,209 -5.5%

City Car
February
2014
February
2013
%
Change
2014
YTD
2013
YTD
%
Change
2576
2836 -9.2% 4424 5244 -15.6%
3
337 -99.1% 4 594 -99.3%
166
331 -49.8% 332 626 -47.0%
941
782 20.2% 1462 1264 15.7%
Total
3686
4286 -14.0% 6222 7728 -19.5%

Sporty Hatchbacks
February
2014
February
2013
%
Change
2014
YTD
2013
YTD
%
Change
2664
3302 -19.3% 5157 5805 -11.2%
2083
1905 9.3% 3904 3664 6.6%
963
2460 -63.5% 2321 4906 -52.7%
1363
1244 9.6% 2470 2508 -1.5%
2701
3696 -26.9% 4735 5928 -20.1%
Total
9774
12,607 -22.5% 18,587 22,811 -18.5%

Tall Hatchbacks & Crossovers
February
2014
February
2013
%
Change
2014
YTD
2013
YTD
% Change
3078
1597 92.7% 5444 1950 179%
1 -100% 2 -100%
32 -100% 45 -100%
801
1530
10,584
9551 10.8% 18,676 16,933 10.3%
1370
1662 -17.6% 2444 3078 -20.6%
126
237
2348
1644 42.8% 4186 2994 39.8%
428
622 -31.2% 830 1158 -28.3%
5197
2829 83.7% 8639 5190 66.5%
1298
1512 -14.2% 2523 2779 -9.2%
662
596 11.1% 1254 1220 2.8%
5489
3258 68.5% 10,290 6022 70.9%
Total
31,381
23,304 34.7% 56,053 41,371 35.5%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the Encore and XV Crosstrek are listed with small SUVs, too, and the Acura ILX shown with mainstream cars is also displayed with luxury cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small Car Sales In America – February 2015 YTD
Small Car Sales In America – March 2014 YTD
Small Car Sales In America – January 2014
Small Car Sales In America – February 2013 YTD
Top 20 Best-Selling Cars In America – February 2014
U.S. Auto Sales Brand Rankings – February 2014 YTD
Midsize Car Sales In America – February 2014 YTD