Complete American Pickup Truck Sales Figures - 2008 Year End

2006 Ford Ranger
Remember 2008? It wasn't that long ago, just six years. Things were beginning to look truly disastrous as banks collapsed, homes were lost, and jobs disappeared. 

Buyers stayed away from pickup trucks in droves. Industry-wide auto sales were down 18%, a loss of  2.9 million units. Pickup truck volume plunged by 723,809 units, a 27% drop. 

Every single pickup truck nameplate except the new-to-market Suzuki Equator (which went on sale in December 2013) posted decreased sales. The top sellers from Ford, Chevrolet, Dodge, and GMC slid 25%, 25%, 31%, and 19%, respectively.


Complete U.S. Pickup Truck Market Sales Figures - 2006 Year End
Complete U.S. Pickup Truck Market Sales Figures - 2007 Year End
Complete U.S. Pickup Truck Market Sales Figures - 2009 Year End


Including the Chevrolet Avalanche, Cadillac Escalade EXT, and Lincoln Mark LT, sales of full-size pickups fell 27% from 2,209,584 in 2007 to 1,610,607 in 2008. They accounted for an smaller portion of the truck market, as well, falling from 81% to 80.4% in 2008.

The Ford F-Series continued to be America's best-selling truck and best-selling vehicle overall. GM's Silverado/Sierra twins outsold the F-Series by 118,096 units, however. The situation facing the truck market and the overall industry was only worsening by the end of the year. December, traditionally a strong month for auto sales, suffered a 36% loss, equal to nearly a half a million fewer sales compared with the same period one year earlier. 

Across 2008's twelve months, pickup trucks accounted 15.1% of total new vehicle sales, down from 16.9% in 2007. 

Click Column Headers To Sort Trucks By Volume Or % Change
Pickup Truck
2008
2007

Change
Cadillac Escalade EXT
4,709
7,967
-40.9%
Chevrolet Avalanche
35,003
55,550
-37.0%
Chevrolet Colorado
54,346
75,716
-28.2%
Chevrolet Silverado
465,065
618,257
-24.8%
Chevrolet SSR
13
244
-94.7%
Dodge Dakota
26,044
50,702
-48.6%
Dodge Ram
245,840
358,295
-31.4%
Ford F-Series
515,513
690,589
-25.4%
Ford Ranger
65,872
72,711
-9.4%
GMC Canyon
14,974
20,888
-28.3%
GMC Sierra
168,544
208,243
-19.1%
Honda Ridgeline
33,875
42,795
-20.8%
Isuzu i-Series
2,998
4,138
-27.5%
Lincoln Mark LT
4,631
8,382
-44.8%
Mazda B-Series
1,319
2,657
-50.4%
Mitsubishi Raider
2,935
8,262
-64.5%
Nissan Frontier
44,997
64,397
-30.1%
Nissan Titan
34,053
65,746
-48.2%
Subaru Baja
2
1,127
-99.8%
Suzuki Equator
13
---
---
Toyota Tacoma
144,655
173,238
-16.5%
Toyota Tundra
137,249
196,555
-30.2%
---
---
------
Total
2,002,650
2,726,459 -26.5%
Source: Automakers & ANDC

No comments:

Post a Comment

Please stay on topic. Feel free to argue and debate, but stay friendly and do not get personal. Comments signed as Anonymous will likely be rejected as possible spam. Login with a Google account or assign yourself a name. Keep in mind, kids read this site.

If the post on which you are commenting is more than 40 days old, the comment will undergo moderation as a means of avoiding spam.