Minivan Sales In America – 2008 Year End


2008 Honda Odyssey grey

Minivan sales in the United States plunged 23% in 2008, a year that ended in great turmoil, as total new vehicle sales slid 18%. Minivans accounted for 4.9% of the auto industry’s 2008 U.S. sales volume, down from 5.2% in 2007.

In other words, an oncoming recession brought auto sales down in 2008, yet minivan sales fell even harder than the overarching new vehicle market.

Complete U.S. Minivan Market Sales Figures – 2007 Year End
Complete U.S. Minivan Market Sales Figures – 2009 Year End

The Honda Odyssey took over as America’s top-selling minivan in 2008, surging past the fast-falling Dodge Grand Caravan despite the Honda’s own 22% year-over-year decline. 

Total Chrysler minivan sales were still far in excess of what Honda could manage – Chrysler Group’s market share in the category was 37.7%, equal to the total achieved in 2007. But the tide had clearly turned away.

Chrysler was certainly an extraordinarily afflicted automaker in 2008. Group-wide sales fell 30% to 1.45 million, a loss of nearly 624,000 units as the automaker lost 209,000 sales from minivans and pickup trucks alone.

Click Column Headers To Sort Minivans By Volume Or % Change

Minivan
2008
2007

Change
Buick Terraza
544
5,569
-90.2%
Chevrolet Astro
25
-100%
Chevrolet Uplander
40,456
69,885
-42.1%
Chevrolet Venture
25
-100%
Chrysler Town & Country
118,563
138,151
-14.2%
Dodge Caravan/Grand Caravan
123,749
176,041
-29.7%
Ford Freestar
2,390
-100%
GMC Safari
13
-100%
Honda Odyssey
135,493
173,046
-21.7%
Hyundai Entourage
8,470
17,155
-50.6%
Kia Rondo
28,645
26,020
10.1%
Kia Sedona
26,915
40,493
-33.5%
Mazda 5
22,021
13,717
60.5%
Mazda MPV
125
-100%
Mercury Monterey
700
-100%
Nissan Quest
18,252
28,590
-36.2%
Pontiac Montana
26
-100%
Pontiac Montana SV6
64
1,359
-95.3%
Saturn Relay
163
1,474
-88.9%
Toyota Sienna
115,944
138,162
-16.1%
Volkswagen Routan
3,387
Total
642,666
832,966 -22.8%

Source: Automakers & ANDC