Small And Midsize Luxury Car Sales In America – February 2014 YTD


2014 Audi A3 white

In February 2014, American car buyers once again made the BMW 3-Series and its 4-Series two-door sibling the best-selling luxury car range. Overall BMW car sales slid 1% in February, however, as the 1-Series/2-Series, 5-Series, 6-Series, 7-Series, and Z4 all declined. 

USA luxury car sales chart February 2014
Click Chart To Expand

Audi’s A3 is back. As a sedan. Audi has only sold 31 A3s in the last seven months, and zero in the last three months, as the A3 hatchback’s departure was not perfectly timed with the A3 sedan’s arrival. Some have said the new A3 makes the A4 a difficult purchase/lease to justify, others have found it quite small when considered against upmarket versions of volume-brand midsize cars. 

We’re only talking about month number one, but Mercedes-Benz’s more established CLA sold on nearly four occasions for every A3 sold last month. Expect that gap to close dramatically before summer.

Even when combined, Audi’s bigger offerings, the A6 and A7, continue to lag well behind the class leaders, BMW’s 5-Series and Mercedes-Benz’s massive E-Class range. The E-Class, not even taking the CLS into account, was nearly twice as popular as the A6/A7 tandem in February, for example. Audi is increasingly the luxury brand to beat on a global stage, but its inability to sell passenger cars on a BMW/Benzesque fashion in the United States is noteworthy. 

The Q5 crossover brings in more than a quarter of Audi’s sales. No utility vehicle at BMW or Benz is responsible for more than 15% of total brand sales.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • February 2015 • March 2014 • January 2014February 2013

Small/Entry 
Luxury Car
February 2014
February
2013
%
Change
2014
YTD
2013
YTD
% Change
1301
1997 -34.9% 2458 3555 -30.9%
911
1358 -32.9% 1804 2684 -32.8%
563
392 43.6% 563 623 -9.6%
2497
3089 -19.2% 4995 5844 -14.5%
1030
1173 -12.2% 1955 2373 -17.6%
272
393 -30.8% 347 697 -50.2%
7791
6973 11.7% 14,285 11,804 21.0%
2427
3382 -28.2% 4336 6163 -29.6%
1338
4529 -70.5% 2653 7344 -63.9%
3275
6224
1230
1182 4.1% 2520 2183 15.4%
1 -100% 1 -100%
3517
1532 130% 6565 2918 125%
5621
7302 -23.0% 11,369 14,516 -21.7%
1971
4404
14
157 -91.1% 26 323 -92.0%
1578
2036 -22.5% 2900 3990 -27.3%
335
657
Total
35,671
35,496 0.5% 68,061 65,018 4.7%

Midsize Luxury Car
February
2014
February
2013
%
Change
2014
YTD
2013
YTD
%
Change
371
27 1274% 791 40 1878%
1480
2216 -33.2% 2848 3713 -23.3%
1743
1370 27.2% 3224 2629 22.6%
628
588 6.8% 1252 1286 -2.6%
3818
4248 -10.1% 7087 6833 3.7%
2509
2566 -2.2% 4741 5071 -6.5%
3 -100%
1 -100% 1 -100%
2106
2169 -2.9% 3754 4069 -7.7%
260
270 -3.7% 587 523 12.2%
458
514 -10.9% 947 927 2.2%
896
588 52.4% 1554 1099 41.4%
4360
4817 -9.5% 8319 10,003 -16.8%
1574
1108 42.1% 2874 2207 30.2%
771
922 -16.4% 1406 1831 -23.2%
3044
945 222% 5166 1398 270%
459
579 -20.7% 879 1132 -22.3%
4271
4211 1.4% 9537 9680 -1.5%
2
8 -75.0% 4 15 -73.3%
85
151 -43.7% 437 327 33.6%
267
355 -24.8% 528 689 -23.4%
Total
26,058
27,653 -5.8% 55,935 53,476 4.6%

Source: Automakers & ANDC
* vehicle also displayed in another GCBC segment breakdown
^ BMW USA, not GCBC, has decided to combine sales figures for the 3-Series and 4-Series, the 1-Series and 2-Series. Acura has done the same with the new RLX and old RL.
^ A4 includes Allroad, without which A4 sales were down 15.9% to 2216 in February.
^ Combined, the new Q50 and the outgoing G were up 1.9% to 4613 in February. Jointly, Q50 and G sedan sales were up 14.5% to 4202, and the Q60 & G37 coupe/convertible were down 52.2% to 411.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the Acura ILX here but also with mainstream cars like the Buick Verano, too, and the Audi A5 is also displayed with coupes and convertibles… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In America – February 2015 YTD
Small & Midsize Luxury Car Sales In America – March 2014 YTD
Small & Midsize Luxury Car Sales In America – January 2014
Small & Midsize Luxury Car Sales In America – February 2013 YTD
Top 20 Best-Selling Cars In America – February 2014
U.S. Auto Sales Brand Rankings – February 2014 YTD
Large Luxury Car Sales In America – February 2014