Top 15 Best-Selling Luxury Vehicles In America – February 2014


2014 Lincoln MKZ Hybrid
12% more U.S. new car buyers opted to purchase or lease a new BMW 3-Series or 4-Series in February 2014 than in February 2013, an increase of 818 units.

USA luxury auto brand market share chart February 2014

The 3-Series and its 4-Series two-door offshoot led all contenders for the best-selling luxury vehicle crown by more than 2100 units. Seven of the 15 leaders were premium brand utility vehicles. The 3-Series was joined by seven other passenger cars in the top 15.

The 3-Series/4-Series tandem’s growth was not rare among upmarket vehicles in February 2014, although the overall new vehicle market was level. Only five of the nameplates in the top 15 attracted fewer new customers this February than they did a year ago.

That stagnant market hosted notable declines from Volkswagen, Dodge, Honda, Ford, Hyundai, Toyota, and Chevrolet. But February volume at Maserati, Lincoln, Jaguar, Porsche, Lexus, Infiniti, Bentley, Mercedes-Benz, BMW, Land Rover, Acura, and Audi all increased. (Yes, Audi, too: sales at the four-ringed brand increased by four units.) 
Volvo’s struggles continued despite the V60’s arrival. Cadillac slid 3%. But premium brands were mostly in the black in February 2014.

Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

February 2015 – March 2014 – January 2014 – February 2013

Rank
Luxury Vehicle
February 2014
February
2013
% Change
2014
YTD
2013
YTD
% Change
#1
BMW 3-Series & 4-Series *
7791 6973 11.7% 14,285 11,804 21.0%
#2
Lexus RX
5682 6938 -18.1% 11,289 12,332 -8.5%
#3
Mercedes-Benz C-Class
5621 7302 -23.0% 11,369 14,516 -21.7%
#4
Cadillac SRX
5058 4108 23.1% 9504 8488 12.0%
#5
Acura MDX
4563 2946 54.9% 8804 5521 59.5%
#6
Lexus ES
4360 4817 -9.5% 8319 10,003 -16.8%
#7
Mercedes-Benz E-Class
4271 4211 1.4% 9537 9680 -1.5%
#8
BMW 5-Series
3818 4248 -10.1% 7087 6833 3.7%
#9
Lexus IS
3517 1532 130% 6565 2918 125%
#10
BMW X3
3301 2175 51.8% 6000 4180 43.5%
#11
Infiniti Q50 ^
3275 6224
#12
Mercedes-Benz M-Class
3258 2733 19.2% 6082 5661 7.4%
#13
Lincoln MKZ
3044 945 222% 5166 1398 270%
#14
BMW X5
2912 3931 -25.9% 5666 8015 -29.3%
#15
Acura RDX
2911 2795 4.2% 5641 5284 6.8%

For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $40K.

Rank
Vehicles
With Base Prices Above $45K
February 2014
February
2013
% Change
2014
YTD
2013
YTD
% Change
#1
Mercedes-Benz E-Class
4271 4211 1.4% 9537 9680 -1.5%
#2
BMW 5-Series
3818 4248 -10.1% 7087 6833 3.7%
#3
Mercedes-Benz M-Class
3258 2733 19.2% 6082 5661 7.4%
#4
BMW X5
2912 3931 -25.9% 5666 8015 -29.3%
#5
Chevrolet Corvette
2438 980 149% 4699 1888 149%
#6
Chevrolet Suburban
2035 3745 -45.7% 3740 6037 -38.0%
#7
GMC Yukon
1949 2572 -24.2% 3236 4262 -24.1%
#8
Mercedes-Benz S-Class
1789 923 93.8% 3070 1861 65.0%
#9
Mercedes-Benz GL-Class
1744 2800 -37.7% 3285 4815 -31.8%
#10
Lexus GX460
1590 628 153% 3033 1361 123%
#11
Lexus GS
1574 1108 42.1% 2874 2207 30.2%
#12
Land Rover Range Rover Sport
1464 1261 16.1% 3076 2512 22.5%
#13
Cadillac Escalade & ESV/EXT ^
1279 1619 -21.0% 2389 3166 -24.5%
#14
Porsche Cayenne
1260 1173 7.4% 2418 2673 -9.5%
#15
Audi Q7
1229 920 33.6% 2497 1809 38.0%

Source: Automakers & ANDC
Red font indicates year-over-year declining sales
$45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 – M, RS, and AMG models come to mind, specifically – but in the case of the second list, we know that none of the registrations were of cars priced at $32,750, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,600.
^ In February, Infiniti also sold 927 copies of the Q50’s predecessor, the G sedan, and 411 Q60s.

^ The regular-wheelbase Escalade, the best-selling member of the Escalade family, found 776 buyers in February, fewer than, for example, the 1110 managed by the Infiniti QX80 and GMC Yukon XL, the 896 XFs sold by Jaguar, the 869 Range Rovers sold, or the 856 911s Porsche sold.
* BMW USA, not GoodCarBadCar, has chosen to combine sales of the 3-Series and 4-Series.
Cadillac’s new CTS – 2509 February sales – starts at $45,100, but the lingering CTS Coupe is a sub-$40K car, and the wagon starts at $42,195.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In America – February 2015
Top 15 Best-Selling Luxury Vehicles In America – March 2014
Top 15 Best-Selling Luxury Vehicles In Canada – February 2014
Top 15 Best-Selling Luxury Vehicles In America – January 2014
Top 15 Best-Selling Luxury Vehicles In America – February 2013