Mini USA Car Sales Charts – February 2014 YTD


USA Mini Sales chart February 2014
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Mini USA generated 56% of its volume with the Countryman in February 2014 as dealers anxiously awaited the arrival of the bigger, more efficient, slightly less attractive third iteration of BMW’s Mini. 

Sales of that core original model slid 78% to just 445 units, a predictable decrease, but a harsh one for dealers, nevertheless. Convertibles accounted for 9.1% of Mini’s U.S. volume in February 2014. The Paceman was outsold every so slightly by the two-row Mini droptop. 

Volkswagen sold 1790 Beetle Coupes (down 40%) and 911 Beetle Convertibles (up 29%) in February. Fiat 500 sales totalled 2664 units, a 19% drop, while Fiat also sold 801 copies of the 500L.

Click Column Headers To Sort • March 2014 • January 2014 • February 2013

Mini
February
2014
February
2013
%
Change
2014
YTD
2013
YTD

Change
Mini Cooper Hardtop
445
1986 -77.6% 1277 3640 -64.9%
Mini Cooper Convertible
129
157 -17.8% 292 298 -2.0%
Mini Cooper Clubman
215
198 8.6% 436 407 7.1%
Mini Countryman
1370
1662 -17.6% 2444 3078 -20.6%
Mini Coupe 
79
118 -33.1% 163 215 -24.2%
Mini Roadster
95
181 -47.5% 153 346 -55.8%
Mini Paceman
126
237
Total
2459
4302 -42.8% 5002 7984 -37.3%

Source: BMW of North America

RECOMMENDED READING
Mini USA Car Sales Charts – March 2014 YTD
Mini USA Car Sales Charts – January 2014
Mini USA Car Sales Charts – February 2013 YTD
U.S. Auto Sales Brand Rankings – February 2014 YTD
Top 20 Best-Selling Cars In America – February 2014