Small And Midsize Luxury Car Sales In Canada – February 2014 YTD


2013 Audi S4

Not all luxury automakers were immune to the decline of Canada’s passenger car market in February 2014. 

BMW brand car sales slid 17%, but the 3-Series continued as Canada’s top-selling premium brand vehicle last month despite the nameplate’s 5% drop. Lincoln car sales were down 10% as the MKZ’s 132% increase, a 33-unit increase, was counteracted by the MKS’s 85% decline. 

Canada luxury car sales chart February 2014
Click Chart To Expand

The MKS, along with the Infiniti Q70 (formerly M) was among Canada’s 20 worst-selling vehicles when ranked by year-over-year percentage decline in February. Infiniti’s newer Q50, however, helped the brand to a 52% increase in passenger car sales. 

Ranked by volume, the Volvo S80 and Hyundai Equus joined the MKS and Q70 as some of Canada’s worst-selling vehicles. 

Acura car sales fell 21%, Audis cars were down 3%, Porsche cars slid 22%, and Volvo’s car branch dropped 8%. The V60 has not yet provided Volvo dealers with a substantial volume increase. The XC70, in fact, has been the more popular Volvo wagon in 2014. Excluding the V60, which wasn’t on sale at this time last year, Volvo’s car branch was down 28%. 

Nevertheless, a handful of newer models like the Mercedes-Benz CLA, big gains from cars like the Lexus IS, and a bit of a surge from the Cadillac ATS helped the lower price and size bracket of luxury cars to a slight 2.5% year-over-year sales increase in February 2014. Bigger and/or more expensive luxury cars, including full-sized machines like the Cadillac XTS and Hyundai Equus which are priced more in line with mid-priced models, were down 16%.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • February 2015 • March 2014 • January 2014February 2013

Small/Entry 
Luxury Car
February 2014
February
2013
%
Change
2014
YTD
2013
YTD
% Change
119
179 -33.5% 226 369 -38.8%
50
89 -43.8% 86 167 -48.5%
65 -100% 110 -100%
Audi A4  ^
419
357 17.4% 720 689 4.5%
113
136 -16.9% 221 213 3.8%
250 -100% 1 344 -99.7%
593
626 -5.3% 967 1302 -25.7%
113
224
202
164 23.2% 335 270 24.1%
34
37 -8.1% 52 60 -13.3%
231
117 97.4% 451 229 96.9%
77
48 60.4% 107 127 -15.7%
254
62 310% 431 114 278%
201
178 12.9% 392 379 3.4%
372
534 -30.3% 928 927 0.1%
153
374
42 -100% 50 -100%
73
78 -6.4% 206 186 10.8%
33
70
Total
3037
2962 2.5% 5791 5536 4.6%

Midsize Luxury Car
February
2014
February
2013
%
Change
2014
YTD
2013
YTD
%
Change
51
5 920% 63 5 1160%
96
125 -23.2% 175 236 -25.8%
53
55 -3.6% 111 103 7.8%
54
41 31.7% 124 79 57.0%
111
140 -20.7% 298 331 -10.0%
58
36 61.1% 105 93 12.9%
34
52 -34.6% 67 112 -40.2%
2
2 0.0% 6 6 0.0%
8
26 -69.2% 20 52 -61.5%
58
45 28.9% 93 55 69.1%
111
176 -36.9% 253 346 -26.9%
23
37 -37.8% 54 83 -34.9%
7
47 -85.1% 70 71 -1.4%
58
25 132% 138 54 156%
181
183 -1.1% 379 300 26.3%
23 -100% 54 -100%
1
2 -50.0% 7 5 40.0%
44
38 15.8% 77 90 -14.4%
Total
892
1058 -15.7% 2040 2075 -1.7%

Source: Automakers & ANDC
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Acura combines sales figures of the outgoing RL with the new RLX. Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad.
^ Total Infiniti G/Q50/Q60 sales: up 72.1% to 265 in February; up 74% to 503 YTD.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada – February 2015 YTD
Small & Midsize Luxury Car Sales In Canada – March 2014 YTD
Small & Midsize Luxury Car Sales In Canada – January 2014
Small & Midsize Luxury Car Sales In Canada – February 2013 YTD
Top 20 Best-Selling Cars In Canada – February 2014
Canada Auto Sales Brand Rankings – February 2014 YTD
Large Luxury Car Sales In Canada – February 2014 YTD