Top 15 Best-Selling Luxury Vehicles In Canada – February 2014


2015 BMW X4
Surprised? Of course you aren’t. The BMW 3-Series was Canada’s top-selling luxury brand automobile in February 2013. 

Canada luxury auto brand market share chart February 2014
Click Chart To Expand

After the Mercedes-Benz C-Class claimed the top spot in January, BMW was not going to sit idly by. In fact, February C-Class volume plunged, not unpredictably in advance of a new model’s arrival.

3-Series sales fell 5% in February 2014, but that year-over-year comparison displays the current 3-Series four-door family against the whole 3-Series lineup from last year, a lineup which included the cars which are no labelled with the 4-Series badge. 

Combine February 2014’s 3 and 4-Series totals and 3/4-Series sales were actually up 13% last month.

BMW’s X5 ranked second among premium brand vehicles in February thanks to a 210% YOY improvement. Utility vehicles sat in 11 of the top 15 spots for luxury vehicles, joined as they were by the 3-Series, A4, C-Class, and Lexus’s IS. Among vehicles with base prices beyond $50K, nine of the 15 top sellers – including the top three – were SUVs. Surely the X5, pictured above, won’t be as popular as the X5. Surely. Please.

Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

February 2015 • March 2014 • January 2014 • February 2013

Rank
Luxury Vehicle
February 2014
February
2013
% Change
2014
YTD
2013
YTD
% Change
#1
BMW 3-Series *
593 626 -5.3% 967 1302 -25.7%
#2
BMW X5
502 162 210% 943 355 166%
#3
Audi Q5
484 459 5.4% 922 894 3.1%
#4
Lexus RX
449 449 0.0% 886 863 2.7%
#5
Mercedes-Benz M-Class
437 325 34.5% 720 608 18.4%
#6
Audi A4 *
419 357 17.4% 720 689 4.5%
#7
Mercedes-Benz C-Class
372 534 -30.3% 928 927 0.1%
#8
BMW X1
365 145 152% 615 234 163%
#9
Acura RDX
349 382 -8.6% 671 752 -10.8%
#10
Mercedes-Benz GLK-Class
339 395 -14.2% 626 651 -3.8%
#11
BMW X3
317 542 -41.5% 538 823 -34.6%
#12
Acura MDX
306 165 85.5% 661 422 56.6%
#13
Infiniti QX60/JX
293 276 6.2% 589 436 35.1%
#14
Cadillac SRX
256 154 66.2% 472 329 43.5%
#15
Lexus IS
254 62 310% 431 114 278%

For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $50K.

Rank
Vehicles
With Base Prices Above $50K
February 2014
February
2013
% Change
2014
YTD
2013
YTD
% Change
#1
BMW X5
502 162 210% 943 355 166%
#2
Mercedes-Benz M-Class
437 325 34.5% 720 608 18.4%
#3
Land Rover Range Rover Sport
217 140 55.0% 432 248 74.2%
#4
Mercedes-Benz E-Class & CLS-Class ^
181 183 -1.1% 379 300 26.3%
#5
Mercedes-Benz GL-Class
160 180 -11.1% 262 358 -26.8%
#6
Porsche Cayenne
158 116 36.2% 287 204 40.7%
#7
Volkswagen Touareg
124 120 3.3% 261 255 2.4%
#8
Audi Q7
118 115 2.6% 236 218 8.3%
#9
BMW 5-Series
111 140 -20.7% 298 331 -10.0%
#10
Chevrolet Corvette
92 11 736% 186 24 675%
#11
Land Rover Range Rover
86 62 38.7% 173 146 18.5%
#12
Toyota Sequoia
75 43 74.4% 142 103 37.9%
#13
Mercedes-Benz S-Class & CL-Class
67 25 168% 185 51 263%
#14
Jaguar XF
58 45 28.9% 93 55 69.1%
#15
Audi A7
54 41 31.7% 124 79 57.0%

Source: Automakers & ANDC
Red font indicates year-over-year declining sales
* A4 sales include sales of the unreported Allroad. BMW also sold 113 copies of the 3-Series two-door, now known as the 4-Series.
^ Mercedes-Benz Canada’s figures combine the E-Class with the CLS and the S-Class with the CL.
$50,000 CDN (before delivery) is an arbitrary borderline, but if GCBC was to follow this new system of designating only expensive vehicles as luxury vehicles, $50K seemed like a safe place to begin – it equals the average U.S. new car transaction price plus $15,000, plus another $5000 to account for Canadian increases. Plenty of less expensive vehicles with specific models feature prices above $50,000 – M, RS, and AMG models come to mind, specifically – but in the case of this list, we know that none of the registrations were of cars priced at $35,900, as would be the case with the BMW 320i, which costs less than a Hyundai Santa Fe 2.0T Limited. The biggest problem with a $50,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $48,940, sporty cars like the $49,500 Audi TT, and SUVs like the $49,990 Acura MDX. Volkswagen recently increased the base Touareg’s price to $50,975; GM jacked up the base Tahoe/Yukon price up to $51,580. The new Cadillac CTS sedan’s base price is above $50,000, but not the base price for other cars in the CTS lineup. Yet.
Total Infiniti G/Q50/Q60 volume: up 72.1% to 265 in February, up 74% to 503 YTD.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In Canada – February 2015
Top 15 Best-Selling Luxury Vehicles In Canada – March 2014
Top 15 Best-Selling Luxury Vehicles In Canada – January 2014
Top 15 Best-Selling Luxury Vehicles In Canada – February 2013