Canada Auto Sales Brand Rankings - February 2014 YTD

2013 Honda Civic sedan
Canada's auto industry built on January 2014's narrow gains with greater February improvements. From Chrysler Canada's 10% year-over-year increase to Nissan Canada's 21% jump, there was plenty of moderately good news to be spread around.

A handful of brands, however, struggled to match February 2013's pace, and many of those brands were high-volume players. Mazda sales slid 12%, Volkswagen was down 5%, and General Motors Canada posted a 7% loss, a decrease of 1006 units on top of January's 2770-unit drop.


Canada auto brand market share chart February 2014
Click Chart To Expand
The 2.4% year-over-year increase in total new vehicle sales was, as has often been the case over the last year, powered in part by Canada's two top-selling vehicles. Sales of both the Ford F-Series (up to 7866 units) and Ram Pickup (up to 5562 units) rose 7.5%. 

Together, the top-selling pair accounted for nearly 13 out of every 100 new vehicles registered in Canada in February 2014.

Canada's leading upmarket brand was BMW, as the Sprinter commercial van was the vehicle which propelled Mercedes-Benz over the top. BMW outsold Benz by 152 units last month.


The second-biggest sales improvement was accomplished by one of the slowest-selling brands, Smart. Jeep sales rose 41% as the new Cherokee, with 1358 sales, once again led the brand. On the flip side, Lincoln sales plunged 55%. Buick reported an 89% improvement, however, as Encore sales shot up 2691% from the 23 generated in its second month on the Canadian market one year ago.


Ford continues to be Canada's top-selling automobile brand, but no manufacturer sold more new vehicles in Canada over the last two months than Chrysler. The namesake brand, with plenty of help from Dodge, Jeep, Ram, and Fiat, leads the Ford Motor Company by 5467 units heading into March. At this point in 2013, the Chrysler Group led FoMoCo by 1360 units but ended 2013 23,436 sales back of Ford/Lincoln.

Don't like to see automakers arranged alphabetically? Click column headers to sort automakers by February ranking, February 2014 sales, year-over-year change, year-to-date totals, or any other order. Best seller lists for cars, trucks, and SUVs will be added in the next couple of weeks. In the coming days, GCBC will also publish a complete list of February sales for every single vehicle line, a list which includes brand results. To find out what you can expect, you can see December's year end version of that post here. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC's Sales Stats page.

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
February 2015 • March 2014 • January 2014 • February 2013
Updated at 10:40 AM AT on 03.11.2014
Rank
Automaker
February
2014
%
Change
2014
YTD
%
Change
February
2014
Market
Share
YTD 
Market
Share
#22
971
2.2%
1883
-3.9%
0.9%
0.9%
#19
1275
0.8%
2390
0.8%
1.2%
1.2%
#35
6
20.0%
16
-20.0%
0.1%
0.1%
#16
2105
7.6%
3786
6.4%
2.0%
1.9%
#20
1174
88.7%
1864
56.1%
1.1%
0.9%
#24
581
25.2%
1042
12.6%
0.5%
0.5%
#5
7567
-15.7%
13,854
-21.8%
7.1%
6.9%
#18
1468
-6.2%
2465
-19.8%
1.4%
1.2%
#6
6674
0.9%
13,349
3.7%
6.3%
6.6%
#26
398
-3.2%
994
34.5%
0.4%
0.5%
#1
Ford
16,041
1.0%
30,096
-5.4%
15.1%
14.9%
#13
3659
-6.8%
7212
-8.9%
3.5%
3.6%
#4
7825
13.9%
14,645
11.9%
7.4%
7.3%
#3
8105
-7.4%
14,809
-8.0%
7.7%
7.3%
#23
795
11.8%
1531
24.3%
0.8%
0.8%
#32
101
29.5%
173
39.5%
0.1%
0.1%
#11
4212
41.2%
7719
21.3%
4.0%
3.8%
#9
4386
5.4%
8269
5.6%
4.1%
4.1%
#25
545
31.3%
1013
34.4%
0.5%
0.5%
#21
980
20.0%
1894
16.1%
0.9%
0.9%
#31
186
-54.7%
657
-3.8%
0.2%
0.3%
#34
34
209%
59
211%
0.1%
0.1%
#10
4274
-11.6%
8028
-6.5%
4.0%
4.0%
#15
2233
3.8%
4468
14.7%
2.1%
2.2%
#30
190
-43.5%
402
-26.4%
0.2%
0.2%
#17
1672
21.6%
3004
8.9%
1.6%
1.5%
#7
6009
22.0%
11,633
28.9%
5.7%
5.8%
#28
231
10.0%
409
10.2%
0.2%
0.2%
#8
5770
9.7%
11,693
8.3%
5.4%
5.8%
#29
199
-19.1%
396
-26.1%
0.2%
0.2%
#33
95
58.3%
138
46.8%
0.1%
0.1%
#14
2390
26.5%
4709
27.2%
2.3%
2.3%
#36
---
-100%
---
-100%
0.0%
0.0%
#2
9763
0.5%
19,091
5.8%
9.2%
9.5%
#12
3733
-4.6%
7416
1.8%
3.5%
3.7%
#27
258
-14.6%
581
-0.2%
0.2%
0.3%
---
-----
-----
-----
-----
-----
 -----
----- 

18,522
10.0%
36,220
7.0%
17.5%
18.0%

16,227
-0.4%
30,753
-5.3%
15.3%
15.2%

12,981
-7.2%
23,972
-13.6%
12.3%
11.9%

12,491
-3.3%
23,078
-3.6%
11.8%
11.4%

10,942
1.5%
21,381
5.8%
10.3%
10.6%

8796
12.4%
16,528
9.9%
8.3%
8.2%

6804
20.7%
13,164
28.3%
6.4%
6.5%

5245
-2.7%
10,231
1.8%
5.0%
5.1%

2328
5.3%
4606
15.4%
2.2%
2.3%
2295
0.1%
4188
2.0%
2.2%
2.1%

646
31.0%
1186
35.1%
0.6%
0.6%
---
---
---
---
---
---
---
---
---
Total
105,927
2.5%
201,732
1.5%
---
---
Source: Automakers, Desrosiers, AIAMCANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini
^ Excluding Sprinter: up 2.5% to 1953, up 14.7% to 3946 YTD

RECOMMENDED READING
Canada Auto Sales Brand Rankings - February 2015 YTD
Canada Auto Sales Brand Rankings - March 2014 YTD
Canada Auto Sales Brand Rankings - January 2014
Canada Auto Sales Brand Rankings - 2013 Year End
Canada Auto Sales Brand Rankings - February 2013

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