USA Auto Sales Brand Rankings - January 2014

2013 Lincoln MKZ
In what typically turns out to be the slowest month of the year for new vehicle sales, January's results cause no great excitement in the follow-up to momentous year end figures. In terms of setting the tone, however, January 2014 will be meaningful, particularly as monthly December auto sales figures in the United States were lackluster.

Overall, January numbers were worse than lackluster, as total sales fell by more than 32,000 units compared with the first month of 2013. January, with 8.5% of 2013's days, generated 6.7% of the U.S. auto industry's volume last year.


USA January 2014 auto sales brand market share chart
Click Chart For Larger View
Chrysler's early release displayed a dreadful decline in Dodge Dart sales, and a 19% drop in total Dodge sales. This was easily made up for by the Jeep and Ram increases, and the Chrysler Group was up 8% overall.

Ford Motor Company, the maker of America's top-selling brand, Ford, said weather wraked havoc on January sales in certain regions. Lincoln, however, was not tarnished by southerly-blowing white stuff, as the brand managed its best January sales since 2010.

All four General Motors brands reported year-over-year U.S. sales declines. At Chevrolet alone, sales slid by more than 18,000 units as only the Corvette and Cruze improved upon their January 2013 tally. Toyota brand sales fell as Yaris, Corolla, Prius, Camry, and Avalon volume all decreased year-over-year.

More details below the January table.

Don't like to see automakers arranged alphabetically? Click column headers to sort automakers by January ranking, January 2014 sales, year-over-year change, or any other order. Best seller lists for cars, trucks, and SUVs will be added later this afternoon. In the coming days, GCBC will also publish a complete list of January sales for every single vehicle line, a list which includes brand results. To find out what you can expect, you can see December's year end version of that post here. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC's Sales Stats page.

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
January 2015February 2014December 2013 - January 2013
Updated at 4:17 PM AT on 02.03.2014
Rank
Automaker
January 2014

Change
Year
To
Date
% Change
January
2014
Market
Share
YTD 
Market
Share
#21
10,823
14.1%
10,823
14.1%
1.1%
1.1%
#22
10,101
0.4%
10,101
0.4%
1.0%
1.0%
#35
192
2.1%
192
2.1%
0.1%
0.1%
#17
18,253
10.5%
18,253
10.5%
1.8%
1.8%
#19
13,278
-1.4%
13,278
-1.4%
1.3%
1.3%
#20
11,386
-13.2%
11,386
-13.2%
1.1%
1.1%
#3
119,089
-13.3%
119,089
-13.3%
11.8%
11.8%
#15
21,113
2.0%
21,113
2.0%
2.1%
2.1%
#9
34,905
-19.3%
34,905
-19.3%
3.5%
3.5%
#29
3222
28.7%
3222
28.7%
0.3%
0.3%
#1
Ford
147,521
-8.8%
147,521
-8.8%
14.6%
14.6%
#11
27,733
-10.0%
27,733
-10.0%
2.7%
2.7%
#5
80,808
-4.0%
80,808
-4.0%
8.0%
8.0%
#6
44,005
0.7%
44,005
0.7%
4.4%
4.4%
#23
8998
26.3%
8998
26.3%
0.9%
0.9%
#32
1347
30.9%
1347
30.9%
0.1%
0.1%
#7
41,910
38.2%
41,910
38.2%
4.1%
4.1%
#8
37,011
2.0%
37,011
2.0%
3.7%
3.7%
#26
4674
11.3%
4674
11.3%
0.5%
0.5%
#18
17,637
8.8%
17,637
8.8%
1.7%
1.7%
#24
5973
42.5%
5973
42.5%
0.6%
0.6%
#33
567
230%
567
230%
0.1%
0.1%
#16
18,813
-11.8%
18,813
-11.8%
1.9%
1.9%
#13
23,892
1.3%
23,892
1.3%
2.4%
2.4%
#31
2543
-30.9%
2543
-30.9%
0.3%
0.3%
#25
4867
4.5%
4867
4.5%
0.5%
0.5%
#4
81,472
10.4%
81,472
10.4%
8.1%
8.1%
#30
3096
-7.8%
3096
-7.8%
0.3%
0.3%
#12
26,033
24.0%
26,033
24.0%
2.6%
2.6%
#27
4011
-18.0%
4011
-18.0%
0.4%
0.4%
#34
521
8.3%
521
8.3%
0.1%
0.1%
#10
33,000
19.3%
33,000
19.3%
3.3%
3.3%
#36
---
-100%
---
-100%
0.0%
0.0%
#2
124,717
-8.7%
124,717
-8.7%
12.3%
12.3%
#14
23,494
-19.0%
23,494
-19.0%
2.3%
2.3%
#28
3792
-22.2%
3792
-22.2%
0.4%
0.4%
---
-----
-----
-----
-----
-----
 -----
----- 

171,486
-11.9%
171,486
-11.9%
17.0%
17.0%

153,494
-7.5%
153,494
-7.5%
15.2%
15.2%

146,365
-7.2%
146,365
-7.2%
14.5%
14.5%

127,183
8.0%
127,183
8.0%
12.6%
12.6%

91,631
-2.1%
91,631
-2.1%
9.1%
9.1%

90,470
11.8%
90,470
11.8%
8.9%
8.9%

81,016
1.3%
81,016
1.3%
8.0%
8.0%

36,883
-13.5%
36,883
-13.5%
3.6%
3.6%

24,413
1.5%
24,413
1.5%
2.4%
2.4%
20,796
3.0%
20,796
3.0%
2.1%
2.1%

6021
15.1%
6021
15.1%
0.6%
0.6%
---
---
---
---
---
---
---
---
---
Total
1,011,187
-3.1%
1,011,187
-3.1%
---
---
Source: Automakers & ANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini 
^ Excluding Sprinter: up 0.5% to 22,604
HybridCars.com estimates for Tesla total 1300 January sales.


Falling Volkswagen USA sales have become the norm, and the decline in January was powered by mostly brand-wide slides: Golf, Jetta, Beetle, Eos, Passat, CC, Tiguan, Touareg. Subaru outsold Volkswagen by nearly 10,000 units as Forester sales jumped 64% to 10,771. Volkswagen's premium Audi division reported a slight increase as Q models continued to make gains. 

Both Nissan and Nissan's premium brand, Infiniti, reported significant January increases, with rising Altima, Rogue, and Q50 sales. Mazda USA sold 12% fewer vehicles in the first month of 2014 than in the first month of 2013, a decrease which can be blamed in large part on the 3's 23% drop. 

In advance of Maserati's long Super Bowl commercial yesterday, Maserati sales more than tripled in January. Honda numbers were down, although the CR-V was up 2% to 18,232 units. Acura's 14% jump was powered by record January MDX and RDX sales. 

Mini sales tanked as the regular Cooper Hardtop approached replacement - the Countryman was Mini's top seller. BMW sold 34% more 3 and 4-Series cars in January 2014 than they did a year ago. 

BMW's compatriot, Mercedes-Benz, sold 22,604 passenger cars and SUVs. Porsche Cayenne sales fell by 342 units in January as the Porsche brand lost 262 sales. Mitsubishi relied on the two Outlander nameplates for nearly six out of every ten sales. The fleet was led by the C-Class. The C-Class and CLA-Class accounted for 36% of Mercedes-Benz's non-Sprinter volume in January. Land Rover sold more new vehicles in January 2014 than in January 2011 and January 2012 combined. Kia reported a small increase despite a significant drop in Optima and Sorento sales: thank the Rop, Forte, Cadenza, Sportage, Sedona, and Soul. Volvo USA sold its first 322 V60 wagons in January, but brand volume still decreased by nearly 1100 units.

RECOMMENDED READING
U.S. Auto Sales Brand Rankings - January 2015
U.S. Auto Sales Brand Rankings - February 2014 YTD
U.S. Auto Sales Brand Rankings - December 2013 & Year End
U.S. Auto Sales Brand Rankings - 2013 Year End
U.S. Auto Sales Brand Rankings - January 2013
Top 20 Best-Selling Cars In America - January 2014

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