Small SUV Sales In Canada – January 2014


Escape-class SUVs and crossovers, which aren’t as exciting as the McLaren P1, accounted for 21% of the new vehicles sold in Canada in January 2014, up from 17% in January 2013. Escape sales didn’t increase, nor did sales of the Dodge Journey, Chevrolet Equinox, GMC Terrain, Jeep Compass, or Jeep Patriot.

But with an extra 1310 sales from the Jeep Cherokee and huge increases from the Toyota RAV4, Subaru Forester, and Nissan Rogue, the segment was off to the races. Keep in mind, total auto sales in Canada were basically level in January 2014, level with January 2013 when sales had fallen.

Clearly then, small crossovers form the leading growth segment in Canada, a fact which was driven home in January, most particularly, as even pickup trucks didn’t sell as often in January 2014 as they did in January 2013.

The Toyota RAV4’s increase is somewhat deceiving – January 2013 sales had plunged in advance of the new RAV4’s arrival. Yet RAV4 sales increased by 732 units compared with January 2012. Nissan Rogue sales shot up by more than 1000 units. Subaru’s Forester increased by 473 units. Volkswagen Tiguan sales more than doubled.

Canada small SUV sales chart January 2014
Click Chart To Expand

Over the course of 2013, sales of these vehicles jumped 6.4% and accounted for slightly more than 17% of the overall market. It’s early, and January is not a month on which to judge auto sales in Canada, but 2014 is shaping up to be better. 

Unlike the P1, they have room for the kids and the dog.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • January 2015 • February 2014 • December 2013January 2013

Small SUVs 
& Crossovers
January
2014
January
2013
%
Change
2014
YTD
2013
YTD
%
Change
1130
1035 9.2% 1130 1035 9.2%
1950
1996 -2.3% 1950 1996 -2.3%
2597
2741 -5.3% 2597 2741 -5.3%
634
800 -20.8% 634 800 -20.8%
1437
1414 1.6% 1437 1414 1.6%
1289
1709 -24.6% 1289 1709 -24.6%
823
707 16.4% 823 707 16.4%
1310
1310
294
799 -63.2% 294 799 -63.2%
6 -100% 6 -100%
303
726 -58.3% 303 726 -58.3%
864
753 14.7% 864 753 14.7%
413
422 -2.1% 413 422 -2.1%
960
782 22.8% 960 782 22.8%
415
343 21.0% 415 343 21.0%
1872
823 127% 1872 823 127%
808
335 141% 808 335 141%
94 -100% 94 -100%
2160
672 221% 2160 672 221%
647
289 124% 647 289 124%
Total
19,906
16,446 21.0% 19,906 16,446 21.0%

Smallest SUVs & Crossovers
January
2014
January
2013
%
Change
2014
YTD
2013
YTD
% Change
232
1 23,100% 232 1 23,100%
345
260 32.7% 345 260 32.7%
150
97 54.6% 150 97 54.6%
297
579 -48.7% 297 579 -48.7%
196
179 9.5% 196 179 9.5%
292
404 -27.7% 292 404 -27.7%
Total
1512
1520 -0.5% 1512 1520 -0.5%

Offroaders
January
2014
January
2013
%
Change
2014
YTD
2013
YTD
%
Change
809
1048 -22.8% 809 1048 -22.8%
65
59 10.2% 65 59 10.2%
51
47 8.5% 51 47 8.5%
Total
925
1154 -19.8% 925 1154 -19.8%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ not including 250 Santa Fe XL sales which are shown exclusively with midsize SUVs and crossovers.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the Santa Fe and Sorento listed with midsize SUVs – they’re stuck in between in terms of size – as well as vehicles like the Wrangler and Xterra listed both here and there. The Buick Encore and Subaru XV Crosstrek and their gang are also listed with mainstream cars, because they’re sitting on a fence between SUVs and traditional passenger cars. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small SUV Sales In Canada – January 2015
Small SUV Sales In Canada – February 2014 YTD
Small SUV Sales In Canada – December 2013 & Year End
Small SUV Sales In Canada – January 2013
Canada Auto Sales Brand Rankings – January 2014
Top 20 Best-Selling SUVs In Canada – January 2014
Midsize SUV/Crossover Sales In Canada – January 2014