Small And Midsize Luxury Car Sales In Canada – January 2014


2014 Volvo V60

For the second consecutive month, Canadians registered more new Mercedes-Benz C-Class sedans and coupes than new BMW 3-Series’ sedans and wagons. 3-Series sales plunged 45% year-over-year. Include the 4er in the 3er’s tally – which it was last year when the 4-Series was still just a two-door 3-Series – and sales still slid 28%. 

January is not a key month for auto sales in Canada. In 2012, January sales accounted for just 5.8% of the calendar year’s total. In 2013, that figure fell to just 5.5%. Assuming the C-Class will outsell the 3-Series this year because of a healthy lead in January would be foolhardy.

And there are other challengers for luxury leadership, although none have as great a chance at stealing the crown from the BMW as the C-Class does. In this segment, however, there more Canadians who buy or lease something other than a 3-Series/C-Class than there are Canadians who choose the class leaders. 

Even excluding the entry-level Mercedes-Benz CLA, the Acura TSX, Audi A4/A5, Cadillac ATS, Infiniti Q50/Q60, Lexus IS, and Volvo S60/V60 easily outsold the C and 3. None of the challengers sold better than the Audi A4 in January 2014. Infiniti has averaged just 212 monthly Q50 sales over the last three winter months after averaging 285 Q50 sales between August and October.

Canada luxury car sales chart January 2014
Click Chart To Expand

Among pricier and usually larger luxury cars, the Mercedes-Benz E-Class (with the CLS) and BMW’s 5-Series are the dominant players. Total sales at both BMW and Mercedes-Benz rose to the highest level yet for any January in their Canadian history. 

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small and midsize luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • January 2015 • February 2014 • December 2013January 2013

Small/Entry 
Luxury Car
January
2014
January
2013
%
Change
2014
YTD
2013
YTD
% Change
107
190 -43.7% 107 190 -43.7%
36
78 -53.8% 36 78 -53.8%
45 -100% 45 -100%
301
332 -9.3% 301 332 -9.3%
108
77 40.3% 108 77 40.3%
1
94 -98.9% 1 94 -98.9%
374
676 -44.7% 374 676 -44.7%
111
111
133
106 25.5% 133 106 25.5%
18
23 -21.7% 18 23 -21.7%
220
112 96.4% 220 112 96.4%
30
79 -62.0% 30 79 -62.0%
177
52 240% 177 52 240%
191
201 -5.0% 191 201 -5.0%
556
393 41.5% 556 393 41.5%
221
221
8 -100% 8 -100%
133
108 23.1% 133 108 23.1%
37
37
Total
2754
2574 7.0% 2754 2574 7.0%

Midsize Luxury Car
January
2014
January
2013
%
Change
2014
YTD
2013
YTD
%
Change
12
12
79
111 -28.8% 79 111 -28.8%
58
48 20.8% 58 48 20.8%
70
38 84.2% 70 38 84.2%
187
191 -2.1% 187 191 -2.1%
47
57 -17.5% 47 57 -17.5%
33
60 -45.0% 33 60 -45.0%
4
4 0.0% 4 4 0.0%
12
26 -53.8% 12 26 -53.8%
35
10 250% 35 10 250%
142
170 -16.5% 142 170 -16.5%
31
46 -32.6% 31 46 -32.6%
63
24 163% 63 24 163%
80
29 176% 80 29 176%
198
117 69.2% 198 117 69.2%
31 -100% 31 -100%
6
3 100% 6 3 100%
33
52 -36.5% 33 52 -36.5%
Total
1010
1017 -0.7% 1010 1017 -0.7%

Source: Automakers & ANDC
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the XC70 listed with luxury SUVs and the Acura ILX with mainstream cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
^ Acura combines sales figures of the outgoing RL with the new RLX. Mercedes-Benz’s Canadian sales figures combine the E-Class with the CLS-Class. Audi Canada’s A4 sales figures include sales of the Allroad.
^ Total Infiniti G/Q50/Q60 sales: up 76.3% to 238.

RECOMMENDED READING
Small & Midsize Luxury Car Sales In Canada – January 2015
Small & Midsize Luxury Car Sales In Canada – February 2014 YTD
Small & Midsize Luxury Car Sales In Canada – December 2013 & Year End
Small & Midsize Luxury Car Sales In Canada – January 2013
Top 20 Best-Selling Cars In Canada – January 2014
Canada Auto Sales Brand Rankings – January 2014
Large Luxury Car Sales In Canada – January 2014