Mini USA Car Sales Charts - December 2013 And 2013 Year End

Assuming Mini USA was going to have a healthy 2013 was only rational. After all, new models were being added to an already popular fleet, right? Right?

Indeed, the Paceman did add more volume to Mini USA's total in 2013 than either the Coupe or the similarly new Roadster, and it did so in just ten months. 

However, Mini remains a company that relies mostly on two bodystyles: the original Hardtop and the biggest Countryman. Together, they generated  more than seven out of every ten Mini sales in 2013. 


Mini USA sales chart December 2013 year end
Click Chart To Expand
Sales of the traditional Cooper/Cooper S/JCW Hardtop slid 8% as it approached the end of its life cycle, however, and that drag - along with falling Convertible, Clubman, and Coupe sales - meant the brand's sales grew less than 1% in a market which grew 7.5%. 

Mini's market share fell from 0.5% in 2012 to 0.4% in 2013. Excluding the Paceman's additional 3262 sales, Mini volume in the United States was down 4.4% in 2013.

Meanwhile, Fiat sales fell 1.2% despite an additional 7402 500L sales. Volkswagen sold 48% more Beetles - 43,134 in all - this year, including an additional 17,530 Convertibles and 3570 fewer Beetle Coupes.

Click Column Headers To Sort - January 2014November 2013 - December 2012
Mini
December
2013
December
2012
%
Change
2013
2012

Change
Mini Cooper Hardtop
2995
3011-0.5%26,954 29,278 -7.9%
Mini Cooper Convertible
262
325-19.4%4460 4813 -7.3%
Mini Cooper Clubman
379
445-14.8%5155 5769 -10.6%
Mini Countryman
2055
2224-7.6%21,325 21,012 1.5%
Mini Coupe 
117
178-34.3%2540 2880 -11.8%
Mini Roadster
134
273-50.9%2806 2371 18.3%
Mini Paceman
650
------3262 --- ---
---
---
--------- --- ---
Total
6592
64562.1%66,502 66,123 0.6%
Source: BMW of North America

RECOMMENDED READING
Mini USA Car Sales Charts - January 2014
Mini USA Car Sales Charts - November 2013 YTD
Mini USA Car Sales Charts - December 2012 YTD
U.S. Auto Sales Brand Rankings - December 2013 YTD
Top 20 Best-Selling Cars In America - December 2013

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