Top 15 Best-Selling Luxury Vehicles In Canada - October 2013

2013 Cadillac ATS black
Canada luxury auto sales market share chart October 2013
Click Chart To Expand
BMW Canada sold 1079 copies of their 3-Series in October 2013 plus another 191 4-Series coupes. 

That's almost twice as many entry-level luxury cars as Mercedes-Benz sold with their C-Class. Mercedes-Benz also sold 175 CLA-Class sedans; BMW added 23 1-Series coupes and convertibles. Audi sold 606 A4s.

There's no doubt that Cadillac's ATS isn't the top seller, but it's positioned as the fourth-best-selling car in its class, and it's outselling other new rivals like the Lexus IS and Infiniti Q50, both of which are produced by automakers which have established themselves in the category. Expectations for new 3-Series competitors in the small luxury sports sedan class are always high, and that's clearly been the case with the Cadillac ATS. 


Yet expectations should probably have been low. Cadillac is not a much-loved brand in Canada. Compare the brand's October market share in the luxury category, 7.1%, with Cadillac's market share south of the border, 9.6%. Go another step and compare Cadillac's year-to-date industry-wide market share in Canada, 0.5%, with Cadillac's market share in the United States, 1.1%. The fact that the ATS is a Cadillac may be the biggest problem it has in Canada. 

Does the 3-Series outsell the ATS? Er... yeah. Are you surprised? The 3-Series outsells everything. 

If we judge the ATS not as a 3-Series rival but as a boon to Cadillac, it's selling rather well. And if we say the ATS isn't successful, we ought to judge the Lexus IS and Infiniti Q50 and Volvo S60 with the same harsh criticism. Among premium brand passenger cars in Canada, only three sold better in October. For a car that's only been on the market for a year, that's not bad. October 2013 was the ATS's best Canadian sales month so far.

Historical monthly and yearly sales figures for any of these models can always be accessed through the dropdown menu at GCBC's Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well. Canada's favourite luxury vehicles in October 2013 are listed below.

October 2014 • November 2013 • September 2013 • October 2012
Rank
Luxury Vehicle
October 2013
October
2012
% Change
2013
YTD
2012
YTD
% Change
#1
BMW 3-Series
1079 1000 7.9% 10,934 9384 16.5%
#2
Lexus RX
765 693 10.4% 6595 6011 9.7%
#3
Audi Q5
744 629 18.3% 6236 4905 27.1%
#4
Mercedes-Benz C-Class
731 679 7.7% 7736 8777 - 11.9%
#5
BMW X5
703 498 41.2% 3268 3438 - 4.9%
#6
Audi A4 *
606 598 1.3% 5113 5245 - 2.5%
#7
Acura RDX
556 480 15.8% 5092 3935 29.4%
#8
Mercedes-Benz M-Class
538 414 30.0% 3940 4682 - 15.8%
#9
Mercedes-Benz GLK-Class
534 447 19.5% 5150 4286 20.2%
#10
Acura MDX
489 497 - 1.6% 5010 4287 16.9%
#11
Cadillac SRX
457 357 28.0% 3187 2524 26.35
#12
Cadillac ATS
365 56 552% 2528 56 4414%
#13
BMW X3
364 610 - 40.3% 5029 4203 19.7%
#14
Lexus IS
352 176 100% 2022 1692 19.5%
#15
BMW 5-Series
351 204 72.1% 2118 2342 - 9.6%
For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don't report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don't sell vehicles with base prices higher than $45K. BMW Canada is not including sales of the 4-Series with the 3-Series as BMW USA has done thus far.
* A4 sales include sales of the unreported Allroad.


Rank
Vehicles With Base Prices Above $50K
October 2013
October
2012
% Change
2013
YTD
2012
YTD
% Change
#1
BMW X5
703 498 41.2% 3268 3438 - 4.9%
#2
Mercedes-Benz M-Class
538 414 30.0% 3940 4682 - 15.8%
#3
BMW 5-Series
351 204 72.1% 2118 2342 - 9.6%
#4
Mercedes-Benz
E-Class & CLS-Class
340 338 0.6% 2670 3599 - 25.8%
#5
Porsche Cayenne
209 160 30.6% 1687 1330 26.8%
#6
Mercedes-Benz GL-Class
200 177 13.0% 2064 1488 38.7%
#7
Audi Q7
179 188 - 4.8% 1556 1410 10.4%
#8
Volkswagen Touareg
173 203 - 14.8% 1723 1626 6.0%
#9
GMC Yukon XL
169 137 23.4% 979 879 11.4%
#10
Land Rover Range Rover Sport
169 155 9.0% 1380 1379 0.1%
#11
Chevrolet Suburban
143 149 - 4.0% 1019 811 25.6%
#12
Audi A6
90 89 1.1% 874 802 9.0%
#13
Toyota Sequoia
79 72 9.7% 610 591 3.2%
#14
Chevrolet Corvette
76 15 407% 224 222 0.9%
#15
Audi A7
65 91 - 28.6% 593 805 - 26.3%
Source: Automakers & ANDC
Red font indicates year-over-year declining sales
* A4 sales include sales of the unreported Allroad
$50,000 CDN (before delivery) is an arbitrary borderline, but if GCBC was to follow this new system of designating only expensive vehicles as luxury vehicles, $50K seemed like a safe place to begin - it equals the average U.S. new car transaction price plus $15,000, plus another $5000 to account for Canadian increases. Plenty of less expensive vehicles with specific models feature prices above $50,000 - M, RS, and AMG models come to mind, specifically - but in the case of this list, we know that none of the registrations were of cars priced at $35,900, as would be the case with the BMW 320i, which costs less than a Hyundai Santa Fe 2.0T Limited. The biggest problem with a $50,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $48,940, sporty cars like the $49,500 Audi TT, and SUVs like the $49,930 Chevrolet Tahoe, $49,990 Acura MDX. Volkswagen recently increased the base Touareg's price to $50,975
Total Infiniti G/Q50/Q60 sales rose 27% to 292 in October but are down 6% to 2589 YTD. Total G Sedan/Q50 sales rose 47% to 267 in October; 1% to 2128 YTD.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In Canada - October 2014
Top 15 Best-Selling Luxury Vehicles In Canada - November 2013
Top 15 Best-Selling Luxury Vehicles In Canada - September 2013
Top 30 Best-Selling Luxury Vehicles In Canada - October 2012
Canada Auto Sales Brand Rankings - October 2013 YTD
Top 30 Best-Selling Vehicles In Canada - October 2013

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