USA Auto Sales Brand Rankings – September 2013 YTD


2013 Fiat 500
Fiat 500 Sales Fell 49% In September 2013

Not only did America’s auto industry reap the benefits of Labour Day weekend sales in September 2012, last September also featured two extra days of car selling compared with September 2013. As a result, total sales are expected to fall from a volume perspective in September 2013 even as the auto industry sold more vehicles per day last month.

Take Hyundai, for example. The brand’s daily sales rate (DSR) rose 4%, although Hyundai USA volume slid 8.2% in September 2013. The Toyota trio of brands was down 4%, but its DSR rose 4%.

Overall, the market’s 4.4% drop to 1.14 million new vehicle sales translated to a DSR which grew 4%. 

USA auto sales market share chart September 2013
Click Market Share Chart For Larger View

With our without Sprinter, Mercedes-Benz was America’s top-selling premium brand in September, helped along by 2310 CLA-Class sales. Ford led all brands in total vehicle sales; GM was the leading manufacturer of automobiles in terms of U.S. volume in September. Maserati, Jaguar, Subaru, and Porsche all reported gains better than 13%. Smart, Fiat, Scion, and Kia’s declines were all worst than 21%.

More Details Below.

Don’t like to see automakers arranged alphabetically? Click column headers to sort automakers by September ranking, September 2013 sales, year-over-year change, or any other order. Best seller lists for cars, trucks, and SUVs will be added later this afternoon. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC’s Sales Stats page.

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
September 2014 • October 2013 • August 2013 • September 2012
Updated at 5:00 PM AT on 10.01.2013

Rank
Automaker
September 2013

Change
Year To Date
YTD 
% Change
September
2013 Market
Share
YTD 
Market
Share
#22
11,648
– 18.9%
120,830
+ 4.4%
1.0%
1.0%
#21
13,065
+ 6.2%
114,411
+ 13.6%
1.1%
1.0%
#35
253
+ 5.9%
1859
+ 13.1%
0.02%
0.02%
#16
23,568
+ 8.3%
212,565
+ 14.0%
2.1%
1.8%
#19
15,623
+ 6.5%
157,503
+ 14.7%
1.4%
1.3%
#20
13,828
+ 9.9%
133,414
+ 28.9%
1.2%
1.1%
#3
127,785
– 14.7%
1,493,329
+ 5.1%
11.2%
12.7%
#15
25,251
+ 1.6%
237,746
– 1.5%
2.2%
2.0%
#7
48,576
+ 2.6%
461,834
+ 17.8%
4.3%
3.9%
#30
3157
– 24.4%
32,742
0.0%
0.3%
0.3%
#1
Ford
177,999
+ 6.2%
1,827,820
+ 12.7%
15.7%
15.6%
#12
29,959
– 9.7%
333,213
+ 8.7%
2.6%
2.8%
#4
93,915
– 8.7%
1,038,182
+ 9.2%
8.3%
8.8%
#6
55,102
– 8.2%
548,218
+ 1.6%
4.8%
4.7%
#23
9040
– 4.3%
80,919
– 6.6%
0.8%
0.7%
#32
1313
+ 30.8%
12,447
+ 30.3%
0.1%
0.1%
#9
37,464
– 4.5%
355,385
– 2.7%
3.3%
3.0%
#8
38,003
– 21.0%
416,383
– 4.3%
3.3%
3.5%
#29
3387
– 6.8%
35,359
+ 11.6%
0.3%
0.3%
#18
19,522
– 4.2%
190,760
+ 11.6%
1.7%
1.6%
#24
6453
– 5.1%
59,852
– 6.3%
0.6%
0.5%
#34
379
+ 40.9%
2241
+ 13.0%
0.03%
0.02%
#17
22,464
– 6.9%
220,490
+ 5.3%
2.0%
1.9%
#14
26,849
+ 7.6%
229,996
+ 11.1%
2.3%
2.0%
#25
5306
+ 8.3%
49,635
+ 2.3%
0.5%
0.4%
#28
4001
– 16.7%
44,981
– 2.5%
0.4%
0.4%
#5
77,828
– 5.6%
860,197
+ 10.3%
6.8%
7.3%
#31
3093
+ 13.0%
31,549
+ 26.1%
0.3%
0.3%
#13
28,569
+ 8.2%
269,296
+ 22.8%
2.5%
2.3%
#26
5131
– 23.9%
54,090
– 4.2%
0.5%
0.5%
#33
625
– 39.3%
6937
– 5.1%
0.05%
0.06%
#11
31,755
+ 14.7%
313,407
+ 27.7%
2.8%
2.7%
#36
– 100%
5946
– 68.9%
0.05%
#2
136,804
– 5.5%
1,453,329
+ 5.9%
12.0%
12.3%
#10
31,920
– 12.2%
314,833
– 2.6%
2.8%
2.7%
#27
4188
– 15.9%
48,193
– 6.6%
0.4%
0.4%
—–
—–
—–
—–
—–
 —–
—– 
187,195
– 11.0%
2,117,459
+ 7.6%
16.5%
18.0%
184,452
+ 5.7%
1,887,672
+ 12.0%
16.2%
16.0%
164,457
– 4.3%
1,698,179
+ 8.1%
14.5%
14.4%
143,017
+ 0.7%
1,357,003
+ 8.5%
12.6%
11.5%
105,563
– 9.9%
1,159,012
+ 8.7%
9.3%
9.8%
93,105
– 13.9%
964,601
– 1.0%
8.2%
8.2%
86,868
– 5.5%
941,116
+ 8.6%
7.6%
8.0%
48,331
– 6.4%
462,652
+ 2.7%
4.2%
3.9%
28,874
+ 8.3%
262,200
+ 11.6%
2.5%
2.2%
27,474
+ 5.8%
236,933
+ 10.5%
2.4%
2.0%
4700
+ 1.3%
47,806
+ 16.0%
0.4%
0.4%
Total
1,137,206
– 4.4%
11,773,338
+ 8.0%

Source: Automakers & ANDC 
Red font indicates declining year-over-year volume
*Does not include Lamborghini
* Excluding Sprinter, Mercedes-Benz was up 6.7% to 24,697 in September; up 12.2% to 215,056 year-to-date.

Subtracting Fiat from Chrysler’s equation shows that volume at the group’s four Detroit brands increased 1.4% year-over-year. Ford Motor Company wasn’t troubled by the delayed and shorter September: the Ford brand sold more vehicles in September 2013 than Ford and Lincoln combined in September 2012. And Ford once again sold more than 60,000 F-Series pickups. 

Volkswagen continued its downward swing as Jetta sedan volume slid 9%, Golf volume fell 35%, and Passat sales dropped 17%. VW’s Audi division, however, rose 6% thanks to ever-increasing Q5 volume and a substantial uptick in the sales of its other best seller, the A4. 

General Motors found gains at its two lowest-volume brands, but Chevrolet sales slid 15% and the GMC brand fell 10%. Subaru sold more vehicles than during any previous September in the brand’s U.S. history. Nissan’s Leaf outsold the Chevrolet Volt by 187 units in September and closed the year-to-date gap to just 684 units. 

Honda’s DSR was down 0.7% as Accord volume fell by 4006 units. 45% of the Porsches sold were Cayennes. 

The 3 and CX-5 accounted for two-thirds of Mazda volume. Blame for Kia’s 21% decline in September can be laid at the feet of the Rio, Forte, Optima, Sportage, Sorento, Sedona, and Soul, all of which posted year-over-year decreases in volume. 

Mercedes-Benz’s new CLA-Class contributed 2310 sales to the brand’s total in its first month on sale.

RECOMMENDED READING
U.S. Auto Sales Brand Rankings – September 2014 YTD
U.S. Auto Sales Brand Rankings – October 2013 YTD
U.S. Auto Sales Brand Rankings – August 2013 YTD
U.S. Auto Sales Brand Rankings – 2012 Year End
U.S. Auto Sales Brand Rankings – September 2012 YTD
U.S. Vehicle Sales Rankings By Model – September 2013 YTD
Top 30 Best-Selling Vehicles In America – September 2013